You know, there's no language barrier. My native language is Arabic, and here they speak Arabic, so basically it's easy to communicate, but definitely there are different backgrounds. If you want to succeed in a society which you are not used to, you need to study it a little bit. You need to get closer to people to see how they interact.
We are delighted with the partnership we have built with MIDIS to help us rapidly expand our Middle East presence. The partnership has enabled us to drive more velocity in our business and increase our sales coverage model across the region. Having a partner that has in-depth understanding of the local markets has resulted in us being able to deliver superior field sales and marketing support to our channel partners and customers alike.
— Chris Ross, SVP Sales, International Barracuda Networks