Midis Group makes a substantial impact at Connected Africa Summit
Midis Group is a trusted partner with deep regional expertise and an integrated ecosystem of Tech solutions
Africa’s digital era is here, and Midis Group is proud to be part of it. As key sponsors of the Connected Africa Summit in Kenya, Midis Group’s Local Office experts and industry pioneers played a prominent role in advancing transformative technologies, building strategic partnerships, and unlocking opportunities across the continent.
Held in Diani, Kenya, from May 26 to 29, 2025, the summit aimed to ‘Create business opportunities for growth’ by bringing together local and regional innovators and businesses. The Summit featured a distinguished lineup of speakers, notably including the Honourable William Kabogo, Cabinet Secretary of the Ministry of Information, Communications, and Digital Economy, and attracted a diverse international audience of delegates, ambassadors, and sponsors.
Midis Group remains deeply committed to contributing to Africa’s transformation by supporting both the public and private sectors in launching future initiatives that address local needs, empowered by digital advancements, and interconnected globally. Our dedication to sustainable growth and innovation aims to create an environment where technology delivers meaningful progress for people and communities across Africa.
Ernest Sales, President Local Office and Co-President Retail at Midis Group, highlighted the significance of the Summit and Midis Group’s role in shaping Africa’s digital transformation:
“This year, there’s a sense of building energy and momentum at the Connected Africa Summit. We’ve crossed a tipping point with key technologies like AI and the Cloud, unlocking new avenues for growth and innovation” said Mr. Sales.
“At Midis Group, we’re proud to support this pivotal event, standing alongside governments and business leaders driving progress across the continent. Together with our trusted affiliates, we are committed to empowering Africa’s digital transformation, fostering innovation, and building a more connected, prosperous future for all.”
15 Midis Group Local Office brands took part in the Connected Africa Summit this year
Together with its affiliates, the Group presented a comprehensive ecosystem of solutions, each with deep regional knowledge, positioning the group as a trusted partner for businesses throughout Africa.
Notable brands represented included:
HPE operated by Selectium and AIdeology; IBM operated by MIBB; MBCOM Broadcom & VMWare Representative; Cloud Software Group – Citrix; Commvault; Ivanti; Cohesity; Quest; Kyriba; One Identity; Barracuda Networks; Blackberry; Matrix 42; and IGEL.
Throughout the summit, Midis Group experts contributed to critical discussions. On day one, Shehzaad Noormahomed (Regional Sales Director, Citrix) delivered a keynote on “Smart Teams – Building the Augmented Workforce”, followed by a panel featuring Eric McGee (Technical Sales Engineer, Ivanti).
On day two, Jorge Colotto (CEO, AIdeology) presented “Reimagining the Public Sector Through AI & Digital Infrastructure”. At the same time, concurrently, Ravi Baldev Singh, Senior Director, Sales Engineering – Emerging Markets at Commvault, delivered a keynote on “The Infrastructure of Trust: AI, Data & Digital Governance.”
Panel discussions included “Controlling Data: Africa’s Path to Digital Independence” featuring Mohammed Arafa (System Engineer, BlackBerry) and Francis Kiambati (Head of Technology Sales and Services, CEA, Cohesity).
The Cybersecurity session “Cybersecurity By Design: Embedding Trust into Digital Infrastructure” featured keynotes with Andries Lategan (Technology Officer, MBCOM Technologies) and panel participation on “AI On Both Sides: Fighting Cybercrime With AI Agents” with Eric McGee (Ivanti) and Samer Hani (Managing Director META, EE & GR, Matrix42). Additionally, Saleh Al-Nemer (UKIMEA O-CTO & Vertical Solutions, HPE) presented on “Africa’s Leap: IoT Driven Infrastructure for A Connected Continent.”
