We develop the full potential of each emerging region through our affiliates. Backed by the group’s extensive knowledge and financial strength, each affiliate operates as an independent company focused on a particular go-to-market, delivering effective customer solutions tailored to the countries they serve.
“You know, there's no language barrier. We all speak the same language, so basically it's easy to communicate, but definitely there are different backgrounds. If you want to succeed in a society which you are not used to, you need to study it a little bit. You need to get closer to people to see how they interact.— Pascal Antoine EmanuelSales ManagerMohammed Mansour Rumaih Trading CJSC