MANAGING THE COMPLEXITIES & GROWTH OF EMERGING MARKETS
Turnkey Solutions For Optimal Outcomes
Local Office harnesses Midis Group’s expertise and deep market knowledge to retain and grow your presence and manage operational complexities in emerging markets. Our tailored and exclusive approach simplifies your go-to-market strategy on your behalf.
Building new markets is challenging due to diverse tax regimes and legislation, access to talent, and economic uncertainties that can hinder growth. We offer turnkey solutions that can address multiple goals and minimize cost.
Build new markets
Emerging markets present excellent opportunities through high GDP growth and digital transformation, but navigating the political and economic landscape can be complex. As regional economies transition from internal to international trading, the diversity of operational and compliance issues can impede broader business growth. This complexity, plus the scale of 80+ countries in the territory, make it difficult to invest sufficiently to drive growth.
Accelerate Investments
The Midis Local Office solution accelerates investment in emerging markets, building market share and driving stability. We make significant local cash investment to derisk engagement, avoiding impact to your working capital or fixed OPEX, and freeing up funds for other markets. With a minimum five-year commitment, our long-term investment strategy captures market share and ensures stability.
Manage Compliance and Risk
Midis Local Office takes on the complexity of local markets, managing legal entities, employment, HR, and compliance strategies on your behalf, including options for transactions to flow through Midis entities and simplify collections. Our class-leading tools and dedicated audit and compliance team ensure your business, and its supporting ecosystem are monitored and validated.
Performance-Based Strategy
Midis Local Office approach is entirely performance-based: no sales, no cost. If performance is lacking, there are no costs to exit. We pre-invest to drive growth for the Principal from year 1, accepting long-term returns for Midis – we typically break-even in the first year and then generate profit from the third year onwards.
Focus on Primary Markets
By managing your emerging markets strategy, Midis Local Office allows you to concentrate on your core markets. On your behalf, we run the channels and cultivate customers, delivering your trusted services and programs, enabling access to key customers in new markets, and creating engagement and trust in the brand.
OUR RESOURCES. YOUR SUCCESS.
We provide a hassle-free, cost-effective solution for managing emerging markets in Eastern Europe, the Middle East, and Africa. By establishing and managing a dedicated, branded presence on your behalf, we ensure your success.
Finance & Operations
Sales
Marketing
Channel Management
Compliance
Data Protection
Legal Expertise
Human Resources
Finance & Operations
Midis Local Office establishes a dedicated company for your business, operating go-to-market activities across agreed territories, from one to eighty countries. We offer two financial models: commission-based and transaction-based, ensuring flexibility and alignment with your needs. Our five-year contracts, with exit options, mitigate business risk and pre-invest to drive growth.
Sales
Midis Local Office sales teams are dedicated to your brand, trained to the same level as vendor teams, and act as natural extensions of the vendors’ organizations. This ensures continuity in customer relationships and business operations, and avoids impact to the individual. Setting up Midis Local Office teams provides access to a full range of customers, from mid-market to enterprise and global, with significant sales opportunities.
Transferred team members often sell the same products to the same customers through the same partners under the new management. Continuity of business remains – and trust continues to grow.
Marketing
Leveraging the Principals’ brand within a country capitalises on the brand’s established international reputation, fostering engagement and trust with key customers such as government, finance, and telecom sectors. It’s an important early-to-market advantage, which creates competitive lead over absent vendors to retain and win market share. Our approach tailors your campaigns and go-to-market strategies to the emerging territory, driving incremental activity to maximize engagement and returns.
Channel Management
Midis Group investment behind Principal brands ensures stability, and creates the scale and credibility needed to compete and build new business effectively. Our deep experience with local distributors and partners enables effective channel engagement, with Midis scale and track record creating significant influence across the ecosystem.
Compliance
Midis Local Office navigates the complex legislation, tax regimes, and compliance challenges of emerging markets. We manage legal entities, employment, and compliance, ensuring adherence to export controls and local legislation.
Data Protection
Midis Local Office ensures data protection compliance, managing cross-territory data sharing in line with local legislation such as GDPR. Our extensive experience in multiple international jurisdictions guarantees your interests are protected in the data landscape.
Legal Expertise
With 50 years of experience operating across multiple legal jurisdictions, Midis Group’s Legal teams excel in managing the legal complexities required to own and operate multiple affiliate companies, even in challenging governance environments
Human Resources
Our approach ensures you retain your country team and local presence, preserving local knowledge and business momentum. We appoint a GM to serve as your regional manager, and drive strong integration. For people working in these teams, there is little day to day change, but there is increased security of working for a major business with greater capabilities and presence in territory.
Where the Principal lacks a local team, we can create one, augmenting your staff and management team with transfers and new hires. Our approach maintains your brand and market persona, running your channels and cultivating your customers, while working fully within your EMEA management and operational structure
proven track record
Expertise you can rely on
43
Affiliates
19
Brands
950+
Employees
Midis Group has been managing Local Office businesses in emerging markets since 2008, representing leading global technology vendors in the Middle East, Europe, and Africa. Our long-term presence and deep local knowledge make us the ideal partner to achieve your emerging market goals. We understand the territory well, including the ecosystem of distributors and partners, and know where risks lie. Given our long-term presence in emerging markets, we also know local resources and contacts well. This means we know which are the strong leaders – and we may already have resources we can redeploy (from non-competitive brands) to accelerate time-to-market.
Ethics and Chinese Walls
At Midis Group, ethical conduct and integrity are non-negotiable. We treat the management of multiple affiliate companies, sometimes competing within the same sector, with the utmost seriousness. “Chinese walls” are a fundamental part of our operations, ensuring strict separation between businesses to prevent conflicts of interest and protect sensitive information.
Our commitment to these ethical standards is deeply ingrained in our culture. We rigorously enforce transparency and fairness, ensuring each affiliate operates independently and maintains its unique brand identity. This dedication has earned us the trust of our partners and solidified our reputation as a reliable growth partner in emerging markets.
Market Coverage
Our Midis Local Office partners cover a broad range of lines of business, from cybersecurity to cloud services. We are active in key regions across Eastern Europe, the Middle East, and Africa, enabling full access to these markets.
Best Sales Force and CRM Tools
We focus on driving outstanding sales management, customer relationships and business engagement. This can leverage your tools, or where transactions flow through Midis we create dedicated CRM tools for each business, linked to third-party compliance checks and export controls to identify and address potential issues.
OUR CLIENTS
BRANDS
WHO
TRUST US
Our long-standing partnerships with technology vendors, some spanning over four decades, highlight the trust and success our Midis Local Office partners enjoy in emerging markets.
Vendors rely on our expertise to grow with minimal overhead and risk.
At Midis Group, we believe in an environment where every individual is empowered to access their full potential. With a foundation built on good values – integrity, humility, respect, openness, and inclusiveness – we celebrate the strengths each person brings, valuing the different perspectives and ideas while driving our collective success.
We adopt an entrepreneurial spirit that propels our growth, embracing a startup mentality focused on innovation, agility, and creating new opportunities. Join us on this journey, and explore the potential to jointly grow and achieve success.
