Liveroute unveils new identity and logo, Building What Comes Next for GCC Enterprises

Liveroute, part of MDS System Integration Group (MDS SI), has unveiled its new brand identity, including a new logo and the brand promise Building What Comes Next, which went live at the end of September 2026. The new identity brings Liveroute’s established cloud practice and its fast-growing agentic AI practice together under one brand, organized around three capabilities, Liveroute Cloud, Liveroute Agentic and Liveroute Empower, backed by more than 50 AI agents already running inside enterprise operations across the GCC.

From trusted cloud partner to enterprise transformation partner

Since 2008, Liveroute has built its reputation on the work that keeps enterprises running: data centre migration, disaster recovery, cloud backup and Microsoft 365 governance. That foundation earned the trust of banks, insurers, real estate groups, and infrastructure operators across the region.

The questions those enterprises bring have since grown. Leaders are no longer asking only where their workloads should run – they are asking how decisions can move faster, how teams can grow output without growing headcount, and how operations can hold up under rising complexity. Liveroute’s work has expanded to answer those questions, and the new identity now reflects the full scope of what it delivers.

Three capabilities, one promise

The new brand is structured around three capabilities that work together:

• Liveroute Cloud is the foundation. Migration, resilience, backup and Microsoft 365 governance give enterprises a secure, dependable base for everything built on top of it.
• Liveroute Agentic puts AI agents to work inside core business processes, from financial reconciliation and procurement to customer service and knowledge management. Delivery ranges from low-code agents built on Microsoft Copilot Studio to custom-engineered builds, supported by an AI Factory model that gives enterprises dedicated expert capacity as they scale.
• Liveroute Empower delivers certified training, adoption and change management programmes, so people are ready to use new technology with confidence and investment turns into measurable results.

All three are backed by a technology ecosystem spanning Microsoft, AWS and Anthropic, giving clients the freedom to build on the right platform for each workload.

A new look for what comes next

The new logo is built around a mark of interconnected pathways and nodes, rendered in a gradient that moves from teal through blue to violet. It reflects how Liveroute connects systems, data and people into operations that keep moving forward. The mark is paired with a deep indigo wordmark and the brand line Building What Comes Next, which closes with an open ellipsis: a signal that the work of transformation is never finished.

Leadership perspective

Habib Matta, General Manager of Liveroute said: “Our clients first trusted us to get the foundations right. We did, and that trust earned us the chance to build more. Today, we help frontier firms put digital employees to work. More than 50 AI agents built by LiveRoute now work inside their departments and lines of business: reconciling the books in finance, resolving requests in procurement, answering customers in service, and acting on decisions across operations. And we stay until our clients’ people can run it, question it, improve it, and make it their own. That is the company LiveRoute has become: cloud, agentic AI, and human expertise working together to build what enterprises need and make it work. Building What Comes Next is our new identity, and our promise to every enterprise we serve.”

About Liveroute

Liveroute, part of MDS System Integration Group, is a cloud and agentic AI systems integrator that helps enterprises across the GCC move from fragile operations and slow decisions to AI-powered scale, resilience and growth. Founded as a cloud partner in 2008, Liveroute delivers through three capabilities: Cloud, Agentic, and Empower. Working with partners including Microsoft, AWS and Anthropic, Liveroute serves leaders in banking and financial services, insurance, real estate, energy and infrastructure, smart cities and commercial enterprises.

About MDS System Integration Group

MDS System Integration Group is an experienced and agile Digital Systems Integrator that analyses, assists, and accelerates business growth with a team of 3,600+ professionals, holding over 1,400 technology and 250+ service delivery certifications, and serving a diverse clientele of more than 5,800 customers.

MDS SI is ranked #1 by IDC on IT Services revenues across several countries in the GCC.

The Group holds 60 affiliates across the Middle East and Turkey with presence in 11 countries and 18 cities, effectively driving digital and business sustainable transformation across enterprises and industries. MDS SI, part of Midis Group, is committed to driving business excellence by utilizing world-class technology solutions, backed by the most powerful ecosystem.