On Thursday, June 12, K-tuin proudly inaugurated its newest Apple Premium Partner store in Alicante—marking the opening of the 46th location for the K-tuin group. Located in the vibrant Plaza Mar 2 shopping center, this new store becomes the second K-tuin outlet in the city, alongside the existing location on Calle Alemania, and the third in the Alicante province.

As with previous K-tuin launches, the opening reception was extraordinary. Hundreds of Apple and K-tuin fans enjoyed the event and were entertained with music, contests, gifts and raffles. The first keen Apple customers arrived early in the morning and many waited all day until the opening at 7 p.m.

“We’re excited to open our second store in Alicante — especially in such a premium location like the Plaza Mar 2 shopping center” said Juan Fernández Martinez, Marketing & Ecommerce Manager at K-tuin.  “The new store has everything you’d expect from an Apple Premium Partner: sleek design, ample space, and most importantly, the expert advice and services that make K-tuin so successful in the city. You just have to look at how many people came to join us for the opening, amazing!” said Juan Fernández Martinez.

The new store offers everything you can expect from an Apple Premium Partner: a large exhibition space with all the brand’s products and accessories and a friendly team ready to help customers. And, of course, a spectacular space in which to live an authentic Apple experience.

The store will offer the full range of services available in other K-tuin locations: expert advice, technical support, training, workshops, a setup service and all the K-tuin specialized services for B2B and education.

As the seconds ticked down before the grand opening, the in-store team was really excited about the warm welcome from Apple fans. “Thanks to all my colleagues, for their dedication, effort, and commitment to every detail in setting up this new K-tuin store” said Sofía Ruiz, Store Manager at Plaza Mar 2. “Together we’re going to create a space where the Apple experience is lived with warmth, empathy, and passion. And of course, a huge thank you to everyone who came to today’s opening — we can’t wait to get started!”

More about K-tuin Group

One of the largest Apple distributors in Europe, K-tuin was founded in 1994 by Juan Fabre, with its first store opening in Madrid, followed by numerous expansions. It became the first Spanish company to achieve Apple Premium Reseller status, the highest classification among Apple resellers at the time.

Since its acquisition by the Midis Group in 2019, K-tuin’s growth has accelerated significantly. Now boasting 46 stores in the group, it has established a strong presence across Spain, including the Canary Islands, where it expanded further with the acquisition of four Banana Computer stores in 2023. And this is just the beginning—several advanced projects are already in motion, promising even more store openings in the near future.