About Midis Group

The Midis Group has enjoyed steady growth for over a generation in the emerging markets of Eastern Europe, the Middle East, and Africa.  For technology leaders looking for new sources of growth, or for technology adopters looking for world-class solutions and support, the Midis Group is an ideal partner.

Management structure here is much simpler than in my previous organization. Here, our senior manager's easily reachable. I can even text him at 1am and know I’ll get a reply! It's much less complex to work with Midis than my previous organization.

Midis Group | your key to emerging markets

Our 50+ years’ experience representing technology vendors in the 70+ countries across the Middle East, Europe, and Africa ensures long-term exposure and growth. We don’t just open doors, but entire continents.

The Midis Group leverages its expertise to introduce and scale global brands in the emerging EMEA markets that we have served for decades.

By extending the benefits of our financial strength to our partners and customers, we have achieved a 12% compound annual growth for the past ten years.  Many of our markets are in volatile areas, so we focus on managing financial risk and build strong reputations.

Our success is the direct result of not only deep knowledge, but also a culture of integrity and trust, which facilitates innovation and growth.

With over 150 affiliates and partners across the Middle East, Africa and Europe, Midis is a solution for IT companies who want to connect with these fast-growing markets.

Subsidiaries and Affiliates

Midis Group oversees a portfolio of leading and cutting-edge IT companies, with more than 5000 employees across 3 continents. A tradition of innovation and investment in long-term growth underpins our success in the Middle East, Europe, and Africa. Wherever you need local expertise in these emerging markets, we are ideally placed to serve technology vendors, develop your business, and provide support for your customers.

The spirit of entrepreneurship and accountability guides us. There is autonomy by design–sometimes our companies work in concert, at other times they compete head-to-head for business. Bringing together a wide range of over 70 countries, we continue to adapt in an agile way, bringing innovation to each region. The independence of each company permits the flexibility to meet the demands of a dynamic marketplace, backed by the core values that have brought Midis Group its unparalleled regional reputation. What unites us is a commitment to integrity in all our practices–the foundation for long-term growth and expansion.

Diversity and Inclusion

Midis Group promotes and hires based on merit, regardless of nationality or gender. As a responsible global employer, given the necessary familiarity with cultural and regional practice in each market to create growth opportunities, our affiliates are usually led by a regional native. Women have had leading management roles across our regions for decades, including at our senior board level. Midis Group policies embody our support for diversity and inclusion, being progressive while maintaining appropriate respect for local customs.

Corporate Governance

Business Ethics

The ethical performance of the Group is the sum of the ethics of the men and women who work here. Thus, all Midis Group employees are expected to adhere to highest standards of personal integrity.

Through frequent training, legal updates, and management meetings, the entire Midis Group is reminded that our vendors’ and customers’ trust, rooted in our compliance and principled behavior, is our most precious asset.  From export controls to anti-corruption, Group policies and systems are rigorously applied to ensure a culture of discipline and respect.

Irrespective of the nature or value of any expected advantage, Midis Group will not compromise its principles. Good ethics is good business.


All employees of Midis Group are committed to maintaining the highest degree of integrity in all their dealings with potential, current and past clients and vendors, both in terms of traditional commercial confidentiality and in the protection of all personal information received in the course of providing the business services concerned. The same standards are extended to all Midis Group customers, suppliers and associates.

Conflict of interest

Due to the delicate nature of our business, Midis Group will not share with a direct competitor any sensitive information related to a client or vendor.

Officers, directors, and employees of the Group must never permit their personal interests to conflict, or appear to conflict, with the interests of the Group, its clients or affiliates. Officers, directors and employees must be particularly careful to avoid representing Midis Group in any transaction with others with whom there is any outside business affiliation or relationship. Officers, directors, and employees shall avoid using their Group contacts to advance their private business or personal interests at the expense of the Group, its clients or affiliates.


Midis Group contracts will usually be in the form of a detailed proposal, including aims, activities, costs, timescales and deliverables. The quality of our service and the value of our support are pillars of our ongoing vendor and customer relationships. We always strive to meet our contractual obligations and respect all parameters and controls they might include.

Brands and Intellectual Property

Midis Group employees will fully respect all brands and intellectual property, not just our own. We understand the value of these assets and the importance of their ongoing integrity. We will treat them according to all applicable terms and conditions, in a positive manner that always adds value for their owners.

Financial Reporting

Midis Group will spare no effort to ensure that its financial statements are in compliance with applicable financial reporting standards. We strive always to provide complete, accurate, reliable and timely financial information.

Quality assurance

Midis Group maintains the quality of what we do through constant, ongoing client reviews of our joint objectives, activities, outcomes and cost-effectiveness. We thrive through ongoing dialogue and feedback, whether with customers or suppliers.

Export Compliance

Midis Group will comply with all applicable export laws, including US export controls, concerning the import and export of goods, services, software, information and technologies, across all countries in which we operate.

Professional conduct

Midis Group conducts all of its activities professionally and with integrity. We strive to provide the clearest, most objective possible judgments and recommendations, reflecting above all the best and proper interests of our clients and vendors. We will avoid any appearance of impropriety.  Officers, directors and employees are also charged to ensure that their personal life will not interfere with their ability to deliver quality products or services to the Group and its clients.

Equality and discrimination

Midis Group will always strive to be fair and objective in its advice and actions, and we are never influenced in our decisions, actions or recommendations by issues of gender, race, creed, age or personal disability.

Health and Safety

Midis Group is committed to provide to all its employees a healthy and safe working environment.

Gifts and Business Courtesies

Officers, directors, employees and affiliates shall avoid gifts, gratuities, fees, bonuses or excessive entertainment, received or paid in order to attract or influence business activity.

Group internal policies severely restrict personal behavior by any employee in these respects.   Anti-corruption laws are strictly and rigorously applied and enforced.

Reporting of Violations

Officers, directors, employees and affiliates agree to disclose, directly to Head Office, all unethical, dishonest, fraudulent and illegal behaviors, and any violation of Group policies and procedures. Communications channels are established to ensure that this can be done confidentially and without fear of retribution.

Duty of Care

Midis Group actions and advice will always conform to the applicable law, and we believe that all businesses and organizations, including ours, should avoid any adverse effect on the human rights of people in the organizations we deal with, on the local and wider environments, and on the well-being of society at large.  Each Midis staff member must participate annually in compliance training, so that integrity is not just a word but a way of life at Midis.

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Midis group is the biggest single distributor for Kohler-SDMO worldwide and has done the biggest investment in EMEA in term of service center for our new KD engines. It has been more than 25 successful years of an incredible partnership allowing both companies to gain share in the region. And in 2017 & 2018, we have continued with prestigious projects in Qatar, UAE and KSA.
— Hervé Prigent, Président, Kohler-SDMO