Midis Group affiliates making a big splash at GITEX Africa
Unveiling cutting-edge technology and innovative solutions that shape the future of Africa
Midis Group Local Office has a significant presence at GITEX Africa 2025 in Marrakech, Morocco, from April 14 to 16. HPE operated by Selectium, VMWare by Broadcom, Citrix, and Cohesity (previously Veritas), are major Midis Group affiliates taking stands at the event, along with IBM operated by MIBB, Quest, Kyriba, Ivanti, Arctera and Barracuda.
Midis Group has secured a 300 sqm space at GITEX Africa at Hall 2, 2B-50, featuring a central area designed for networking and a welcoming lounge. Key representatives from the Group will showcase Midis’ presence in this dynamic and expanding region, along with its expertise in representing leading global vendors.
Empowering African businesses: transformative technologies from Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium, will showcase an extensive portfolio of transformative technologies designed to drive progress from edge to cloud. HPE’s AI, hybrid cloud, and networking solutions empower organizations to connect, protect, analyze, and act on all data, turning insights into outcomes at the speed needed to thrive in today’s complex landscape. HPE is dedicated to uplifting organizations across Africa by bringing the cloud closer and providing AI solutions that are both accessible and impactful.
Transforming digital journeys: discover VMware Cloud Foundation at VMWare by Broadcom
VMWare by Broadcom will present its VMware Cloud Foundation technology and demonstrate how it helps companies drive digital transformation. Building a private cloud infrastructure requires skilled professionals, advanced technology, and the right mindset. The team invites visitors to see how VMware can support their digital transformation journey. The VMware team is eager to highlight the steps needed to embark on the journey toward the fourth industrial revolution. According to the company, the key begins with a software-defined data center, which can empower employees to progress more rapidly.
Empowering secure access: Citrix unveils comprehensive solutions for the future of Enterprise Applications
Citrix will showcase the Citrix Platform, a comprehensive solution for delivering secure, high-performance access to enterprise applications and desktops, combining virtualization, application delivery, security and observability within a single platform.
The solution enables users to securely access applications from anywhere, any time on any device. Adopting a true hybrid multi-location strategy can deliver applications securely with agility. Citrix Platform allows users to consolidate multiple point solutions to improve the user experience and endpoint devices’ security posture.
Looking to the future of the digital landscape across Africa, Citrix believes Security will be a key theme in the future, as will Cloud adoption/readiness and how this would be extended into virtualization.
Cohesity: AI-powered data security
The Cohesity team will highlight the significant impact of the combination of VERITAS and Cohesity on the data security sector. Together, they provide a wide range of data management services and solutions designed to help organizations protect, manage, and derive insights from their data. Cohesity’s comprehensive data protection strategies include unified backup solutions, disaster recovery, and ransomware protection, all essential for businesses in Africa facing increasing cyber threats and data management challenges.
By emphasizing data security and compliance, these solutions enable organizations to adhere to regulatory standards while safeguarding sensitive information. Moreover, integrating cloud services and innovative data analytics capabilities enhances operational efficiency and supports regional growth. Organizations must adopt these technologies in an ever-evolving digital landscape.
IBM operated by MIBB
This is MIBB‘s first presence at GITEX Africa. IBM has engaged MIBB International (an affiliate of Midis Group) in an Alternative Operating Agreement for parts of Africa. The MIBB International team will take responsibility for business across territories in Africa from 1st April 2025. IBM operated by MIBB are investing and deploying further dedicated sales, technical and channel management resources within the territory, with specialist skills to support partners and customers. As a result, IBM and its partner community will see greater focus, agility and support.
IBM operated by MIBB’s goal is to maintain strong presence across the territories, and the company will engage with key distributors, partners and customers to drive a seamless transition and maximise the value that customers experience from their IBM Solutions.
Ivanti’s cutting-edge solutions
Ivanti will unveil its innovative solutions designed to help organizations elevate their digital transformation journey and operate securely, efficiently, and cost-effectively in the modern hybrid work environment. Their offering includes Unified Endpoint Management (UEM), which enhances device management and security across various environments, facilitating secure and productive digital workplaces. Zero Trust Security Solutions provides a comprehensive framework for secure remote access and proactive threat detection to combat cyber threats. The Ivanti Neurons Platform also leverages AI for hyper-automation, enabling IT teams to manage vulnerabilities and improve employee experiences efficiently.
Quest
The Quest team will demonstrate their suite of Microsoft Solutions, Cyber-security solutions and Data Governance solutions at GITEX in Morocco.
In terms of connectivity and Cybersecurity, with the expansion of African digital infrastructure, emphasis will be placed on enhancing network connectivity and addressing cybersecurity challenges to ensure a secure and resilient digital environment. Digital Health is a subject for discussion – exploring the integration of technology in healthcare to improve accessibility, efficiency, and patient outcomes and aiming to transform the healthcare landscape in Africa.
Kyriba
Kyriba will offer solutions for Treasury, Payments, Risk Management, Connectivity and Working Capital.
The team outlined some of the key technology themes and challenges likely to be on the agenda at GITEX Africa. The discussions will delve deeply into the transformative role of artificial intelligence across various sectors throughout the continent, including healthcare, finance, agriculture, and education. The emphasis will be on AI’s potential to spur innovation and catalyze sustainable economic growth. In banking and finance, the conversations will explore groundbreaking advancements in fintech, mobile payments, blockchain technology, and digital banking. These innovations are not only reshaping the landscape of Africa’s financial services industry but are also pivotal in promoting financial inclusion and accessibility for all citizens.
Barracuda
At GITEX, the Barracuda Networks team is set to showcase their cutting-edge solutions in Extended Detection and Response (XDR), Email Security, Network Security, and Data Security. Their presentation will delve into the significance of robust cybersecurity management, especially in today’s rapidly evolving digital landscape. Furthermore, the team will explore strategic opportunities for leveraging advancements in artificial intelligence to enhance security measures. Attendees can expect insights into integrating these technologies effectively to mitigate threats.
Arctera
The Arctera team is excited to showcase their comprehensive suite of solutions designed to address critical aspects of data management. Their offerings focus on three key areas: Data Compliance, Data Resilience, and Data Protection. As businesses in Africa increasingly digitize operations, the need for robust data compliance, resilience, and protection measures grows. With diverse regulatory landscapes across the continent, organizations must navigate complex compliance requirements. Additionally, enhancing data resilience helps mitigate the impact of infrastructural challenges common in many regions, ensuring uninterrupted service delivery. Finally, prioritizing data protection is crucial in a market that is rapidly embracing technology, helping to build trust with customers while fostering a safer digital ecosystem overall.
