K-tuin opens second Apple Premium Partner store in Spain at Calle Muntaner in Barcelona
Raffles, live performances, magic shows and many more surprises accompanied the re-opening of the renovated space in the heart of Barcelona
K-tuin opened its second Apple Premium Partner store in Spain on Thursday, June 22. The team at the renovated store, located at Calle Muntaner 334 in Barcelona, hosted a Grand Opening Event with live performances that entertained the long queues that formed hours before the official opening that evening.
The Apple Premium Partner site is a new Apple store concept with a renewed design, more exhibition space and where customers can access the advice of specially trained Apple experts. There’s also a dedicated workshop space for learning events, as well as a B2B business speciality and technical support on site as well.
In Apple Premium Partner stores, the display of Apple products and Apple accessories is even more important than before. The number of closed showcases is reduced to a minimum, so customers can easily try out the products displayed on open surfaces without the help of the staff.
Many Apple fans attended the opening event call and were able to see first-hand all the latest products in the new store, along with some fascinating live demonstrations of key devices. The surprises began in the queue to enter, a couple of hours before, where patient attendees took part in product raffles and quizzes to find out who was the biggest Apple fan.
Moments before the ribbon was finally cut to open the store, a magician arrived to amaze with his best tricks, making AirPods magically appear or guessing secret numbers with the help of an iPad. All this could be witnessed via an Instagram live that had hundreds of viewers.
During the event, more than 1,000 people entered the new APP store, where they were impressed by the large exhibition of Apple products present on its two floors. Once inside, attendees could taste the sweets from the city’s famous Oriol Balaguer pastry shop and enjoy a session by famous DJ Albert Neve, who cheered this great opening with his best songs.
Javier Ródenas, Retail Manager of K-tuin, was impressed by the impact and success of the event: “We are proud to open our second APP surrounded by so many people. The store really looks amazing, and we are sure that this new space will be one of the best places to see, try, and buy an Apple product in Barcelona. We are not stopping here – in the coming months we are going to open more K-tuin Apple Premium Partner stores in other parts of Spain.”
More about K-tuin
K-tuin was founded in 1994 by Juan Fabre. This young man from Aragon discovered his passion for technology when the meat management program was computerized in the bar-restaurant where he worked. The first store opened in Madrid and dozens of openings followed. K-tuin was the first Spanish company to become an Apple Premium Reseller, the highest classification among Apple resellers.
Today K-tuin is the largest network of Apple Premium Resellers in Spain, with more than 30 points of sale across the country, two in Andorra and a popular online store. Since Midis Group acquired the company in 2019, K-tuin has not stopped growing. In summer 2021 the company merged with two other important Spanish Apple Premium Resellers, Goldenmac and Microgestió, and all are operating today under the K-tuin brand.
