Emirates Business Machines (EBM), part of MDS System Integration Group, is helping clients in the public sector transform their approach to end-user device management with Lenovo TruScale Device as a Service (DaaS). As a trusted digital transformation partner for enterprise and government across the Gulf states, EBM has already delivered successful DaaS projects for a number of key UAE government agencies.
The challenge for public sector organisations is clear: device lifecycle management is complex and demanding at scale. Capital investment in devices diverts resources from strategic projects which, after all, is often part of the mission of a typical public sector body. As technology develops constantly and supply chain shortages leads to price volatility, end-user computing budgets are often at risk.
What’s the answer? According to EBM, harnessing Lenovo TruScale DaaS to switch from CapEx to OpEx leads to significant gains compared to acquiring and managing devices in-house. The EBM model ensures affordable, predictable pricing, for 3-5 years. This will improve employee productivity and reduce pressure on internal IT teams.

The potential gains seen so far are impressive:
- 15-25% reduction in total cost of ownership versus a traditional CapEx model
- 20-30% reduction in IT maintenance costs
- 10-15% improvement in employee productivity
- Protects IT budgets against volatility in hardware pricing
- Enables modernization initiatives by eliminating the need for up-front capital investment and streamlining procurement
- Delivers rapid return on investment by reducing IT support costs and increasing productivity
“As governments shift towards investing in AI, budgets for end-user computing are being squeezed” said Raed Dabbous, General Manager, EBM. “With Lenovo TruScale DaaS, they can give users access to the latest devices while spreading the costs over 3-5 years and reducing the technical support burden on their IT team.
“We recently spoke to a healthcare organization who are very concerned about skyrocketing hardware prices. We told them the only way to absorb those price increases is to structure the cost with a model like Lenovo TruScale DaaS” added Raed Dabbous.
How did EBM develop the partnership with Lenovo that led to the success of the Device-as-a-Service model? According to Raed Dabbous, it’s down to business experience and a track record of collaboration. EBM has a strong relationship with Lenovo and deep experience of delivering large-scale projects for public-sector organizations in the UAE and beyond. Working with EBM and Lenovo can help government clients unlock the potential for IT modernization and digital transformation.
Once an organization has made the shift to centralized device lifecycle management with Lenovo TruScale DaaS, it opens up opportunities to improve multiple aspects of end-user computing. Practical and useful new insights become possible:
- Endpoint security is improved with standardized, centrally managed hardware and continuous monitoring.
- Digital workplace analytics allow insights into working patterns and employee behavior to enable smarter working practices.
- AI-powered productivity tooling for intelligent automation of everyday tasks helps users focus on higher-value work.
Sustainability gains can be expected too: device management extends device lifecycles, ensures responsible recycling and reduces electronic waste. “I can vouch for the fact that Lenovo are the best in the market for DaaS, and their pricing is very competitive. By combining Lenovo TruScale with EBM’s security and technical support services, we can offer a truly end-to-end device lifecycle management for public-sector organizations across the UAE and the wider region” said Raed Dabbous.
About EBM
Emirates Business Machines (EBM), part of MDS System Integration Group, is a Systems Integrator and IT Solutions company. The company designs, sells, implements, integrates, and supports Datacenters, Servers, Storage, Software Defined, Hyper-converged, Networking, IT Security, Lenovo endpoint computing and client/server applications as well as emerging technologies such as Cloud, Big data, Analytics and IoT. EBM has sales and support offices in Dubai and Abu-Dhabi.