Zsolt Szerémi from iSTYLE presents at Digital-Media Hungary

The first face-to-face edition of the Digital Media Hungary conference since the pandemic outbreak was held at the Azúr Hotel in Siófok, Lake Balaton, on 10-11 May 2022. The iSTYLE Hungary team were represented at the event by Zsolt Szerémi, CRM and Performance Marketing Regional Manager, iSTYLE CEE, who presented about how companies can best exploit the potential of their own databases and how to channel this data into third party interfaces.

Zsolt’s key messages included stressing the need for companies to understand the relationship between first party data and it’s use on external advertisement platforms. He also emphasized how companies need to establish integrated analytical capabilities, which means considering how to match the user’s browsing history data with user profiles within the CRM System.

“It was great to represent iSTYLE within this professional environment. These kinds of events are bringing us together with the best specialists within the market and it is the perfect place to share experiences and improve our practices” said Zsolt after the event.

According to Digital-Media Hungary producer Ákos Csermely, the 2022 edition of the Digital-Media Hungary conference was a huge success, with nearly 2,000 guests following the conference programs on site. As well as the panels and conference keynotes, as a joint project between Digital-Media Hungary and Lounge Group, live stream podcast conversations could be watched and listened to online by those who could not attend the event.