Tony Achkar, Group Managing Director and EVP of MDSap, was recently interviewed at length by CXO Insight magazine. In the article, Tony outlined the digital transformation journey made by the group from its foundation to the successes of today.

The interview begins with some history of the company, which goes back an impressive 30 years to an initial association with Sybase Inc. in Abu Dhabi and Dubai, then growing across the Gulf, and eventually eastwards to Turkey and Central and Eastern Europe. As Sybase became an SAP company, according to Tony, MDSap then embraced the opportunity, and the Group is now a trusted SAP Gold Partner with ‘a highly skilled consultant team, serving over 400 accumulated customers across 12 countries.’

Key questions in the interview explore what makes the MDSap offer so distinctive in the competitive technology marketplace. MDSap has extensive industry-specific expertise which gives the company an edge across a diverse range of sectors such as banking, the public sector, healthcare and manufacturing among others. Tony also cited the holistic approach that MDSap takes, which allows the application of a wide range of services and solutions, such as enterprise architecture consulting, ERP implementation, data management, advanced analytics, data visualization, Data Science, Big Data & AI, and more. As well as extensive business support and service packages that are important factors in the continuing business success of the Group.

Tony also talked about the tailored, personalised nature of the MDSap offer – “We take the time to fully understand our clients’ distinct challenges and objectives. To meet their specific needs, we offer customised solutions and provide unwavering support through our comprehensive post-live support and extended service packages.”

The connection with SAP remains absolutely core to the reputation of MDSap – “Being a reputable SAP Gold Partner we harness cutting-edge technologies and industry best practices to enhance our services.”

Further questions answered by Tony in the interview include comments on the MDSap approach to innovation, the increasing geographical spread of the business, and what the future holds for the company.

Read more of the interview with Tony Achkar in CXO Insight Middle East (Pages 22/23)