Sami Abi Esber: transformation success depends on culture and employees
Sami Abi Esber, President, Midis System Integration Group and Board member of Midis Group, writes about digital transformation in Business Transformation website.
“Across the Middle East, digital transformation is becoming increasingly familiar to business decision-makers and business owners. It is worthwhile to take a deep breath and reflect on what this is supposed to mean for someone outside the information technology industry.
Whether digital or business transformation, these are all-encompassing terms, and refer to those organisations that are embarking on a path of innovation, that has been rolled out by bringing digital technologies into the center of the organisation’s business.
On a broader scale, such organisations would have adopted digital technologies and rebuilt their sales models, in a particular vertical market, offering completely new products or services and customer experiences, while significantly influencing an extended eco system of supplier partners.”