iSTYLE Romania celebrates grand opening of new Apple Premium Partner store in Bucharest

The team from iSTYLE Romania recently welcomed customers for the first time at the third Apple Premium Partner store in Bucharest, Romania, with a fanfare of exciting offers and entertainment at the evening opening event.

The re-opened store, on the ground floor of the Mega Mall shopping center, serves the east part of the city, and has been upgraded from an Apple Authorised Reseller into an Apple Premium Partner retail site. There are 16 iSTYLE sites in total across Romania.

At the opening event on Thursday, July 17th, a large queue formed outside the store. Throughout the day, over 1,500 Apple and iSTYLE fans entered the store. Many attendees arrived and waited in line three hours before the ribbon was cut to officially open the doors.

Inside the store, customers can explore a comprehensive range of Apple products and engage in conversations with Apple-trained experts. The store also offers technical support, training sessions on various Apple devices, access to financial services, and a variety of services tailored for small to medium-sized businesses, as well as B2B and educational services.

“iSTYLE is proud to reopen its Mega Mall store as an Apple Premium Partner, aligning with Apple’s highest retail standard and delivering an enhanced shopping experience for our customers” said Dragos Vrinceanu, iSTYLE Country Manager, Romania.

“This transformation underscores our long-term commitment to the Romanian market. Building on this momentum, we plan to expand our presence in the end of 2025 and 2026 with additional stores across the country, reflecting the strong potential and growing demand we see here.”

At the evening opening celebration there was music from a city DJ, while Apple fans, patiently waiting in the queue, were served hot drinks and snacks. To add to the entertainment for waiting customers, a well-known MC played games using the Kahoot app. This allowed customers to win prizes by answering questions correctly and quickly on their iPhones.

The iSTYLE team also organized an Apple ecosystem workshop, presenting the most popular features of the products. Customers were able to purchase some of the most popular Apple products with very special prices during the event.

More about iSTYLE

iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.

This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.