iSTYLE opens UAE’s first Apple Premium Partner (APP) store at Dubai Marina Mall
Global Instagram influencer Liubava Rose joins the iSTYLE team to cut the ribbon and officially open the new APP store
iSTYLE formally opened UAE’s first Apple Premium Partner (APP) store in Dubai Marina Mall with a Grand Opening Event on Saturday, May 20. The all-day event attracted as many as 3000 keen Apple fans along with global Instagram influencer Liubava Rose at the APP for in-depth explorations of the innovative Apple range, as well as music, entertainment and lots of prizes.
As the day’s trading began, workshops and group demo sessions kept Apple fans entertained and informed. The evening was event time with performances, competitions, goodie bags and prizes to be won. Food and beverage partner for the event, ‘The House of Cakes,’ offered freshly baked cookies and at 7pm the iSTYLE team revealed a new corporate logo for ‘iSTYLE APP’ as the ribbon was cut to officially open the new store.
On her Instagram feed Liubava Rose enthused about the event; “It was a day of wonders: filled with unforgettable moments, an evening of music, entertainment and big offers combined with lots of amazing prizes… delightful melodies of a saxophone and mind-boggling magic tricks. Now you will have the opportunity to learn and experience Apple’s innovative products and solutions with a wide range of accessories. Thank you for allowing me to be a part of this historic moment.”
Nicolas Daher, General Manager, iSTYLE – Middle East and North Africa, spoke further about the major new retail site and their offerings: “We cater to all types of customers, including business enterprises. We encourage you to drop by one of our stores, where our professional team can tell you more about incorporating Apple hardware and software into your digital lifestyle. We want to thank our partner Apple, EMAAR, Marina Mall, and the iSTYLE team for putting so much effort and energy into opening the store. This wouldn’t have been possible without their constant effort, support and guidance” added Nicholas Daher.
iSTYLE UAE Retail Manager Julia Manzyuk tells more about the Apple Premium Partner experience: “Just walking through the door, our customers will feel the difference compared to other stores selling Apple products. It’s a spacious site with breathtaking merchandise and the brightest displays and premium accessories lines that are rarely available under one roof. Customers can try, hands-on, categories like Apple Essentials, music and audio equipment, lifestyle products with stylish design and smart home gadgets.”
“We have a specialized business section where we can accommodate corporate needs for companies. And of course, a customer’s journey continues after purchase – our on-site service center will take care of customers’ requirements to ensure complete satisfaction with their product” said Julia Manzyuk.
iSTYLE conducts workshops, training, and group demo sessions regularly at this new store, where customers can meet up, learn something new and share their experiences. In the weeks after the Grand Opening was a Photography workshop, followed by a Videography teach-in and then a Fitness workshop for Apple Watch enthusiasts.
iSTYLE’s Apple experts are happy to support with personalized set up, diagnostics and further trainings to ensure that customers get the maximum benefit from their Apple products over its full lifecycle. Along with the devices, it offers multiple services like AppleCare+, Trade-in, B2B solutions and also has a full-fledged authorized Apple service center to take care of customers’ post-purchase requirements.
iSTYLE Apple Premium Partner runs more than 85 dedicated Apple points of sale in 13 countries (Central and Eastern Europe, Middle East, and Africa). iSTYLE is part of the Midis Group, which has over 50 years of experience representing the leading global technology vendors in the Middle East, Europe, and Africa.