iSTYLE opens new store at Iulius Mall in Cluj, Romania
Apple's dedicated retail chain reaches 11 stores across Romania
iSTYLE, the most important Apple Retailer in Romania, opened its eleventh store in the country, on February 29, 2020, within the Iulius Mall shopping center in Cluj. The launch consolidates the retailer’s position as a local leader in selling Apple products and solutions in dedicated locations.
By opening the second store in the city, iSTYLE brings products from its portfolio and the experience of its specialists even closer to Cluj-Napoca. The city is one of the most dynamic economies in Romania and an academic, cultural and industrial center.
Located in the main atrium of Iulius Mall, the new iSTYLE store is compact, with a simple and efficient design, and the familiar Apple products mix, premium accessories and customer services which have become the brand’s emblem.
“The expansion of the business in Cluj demonstrates the importance that iSTYLE offers to the city. We are pleased we can offer Cluj residents another option to interact with their favorite high-tech products,” said Valeriu Ion, General Manager iSTYLE Retail.
“We love the free and creative spirit of this city, which is so close to Apple’s values, and we are sure that opening this second store we will be able to meet better not only the quantity but also the quality of our customers’ demands,” added Valeriu Ion from iSTYLE.
2019 was a record year for iSTYLE Retail with 30% annual growth and a team exceeding 80 qualified employees. The next iSTYLE project in Romania is an upgrade of the Brasov location that should be relocated in a new shopping center to open in May 2020.
Within the Cluj-Napoca store, the interface with the Apple ecosystem and technologies is provided by a team of five certified specialists, including one Apple Expert, who individually guides visitors to identify the best choice, helps them realize the initial configurations of devices, suggest the most appropriate accessories, and provide them with all the assistance they need to get started quickly.
In the new retail site, early customers were able to test Apple’s latest technology and products live, such as the ultra-performance iPhone 11, 11 Pro and 11 Pro Max models, the new 16-inch MacBook Pro, the most powerful portable Mac of all time, or Apple Watch Series 5 with cellular connection – the smartwatch that allows you to leave your phone at home more often. Also, they benefited from special price offers on a selection of products and enjoyed other surprises and gifts.
To facilitate the purchase of products, iSTYLE offers flexible financing options for individuals, in partnership with several banks, as well as a trade-in program that allows customers to quickly and easily exchange their current laptop, phone or tablet with another product.
About iSTYLE in Romania
With the opening of the new store in Iulius Mall Cluj, iSTYLE manages 11 locations in Bucharest and the main cities in Romania. These add up to about 1,600 sq meters of high-tech premium retail, designed and executed with attention to details characteristic for Apple, served by over 50 consultants trained to the highest standards.
iSTYLE, part of the Midis Group, is the largest network of Apple Premium Reseller stores in Central and Eastern Europe. For over 20 years, iSTYLE has been providing products of the highest quality and stability to Romanian customers through a competent team of certified and specialists trained to Apple standards.