iSTYLE opens its sixth Apple Premium Partner store in the Czech Republic

Spectacular grand opening event took place at Olympia Shopping Center in Brno

April 03, 2025

four men are seen as they cut a red tape to open a hi tech store — Cutting the tape to open the rebuilt iSTYLE Brno store. Photo credit: iSTYLE

Brno, March 22, 2025 – iSTYLE, the largest Apple Premium Partner in Central Europe, officially opened its sixth APP store in the Czech Republic with a spectacular grand opening event at Olympia Shopping Center in Brno. Having operated successfully at Olympia since 2009, iSTYLE has now elevated this location to a whole new level, offering customers an experience closer than ever. iSTYLE now has 12 stores in the Czech Republic in total.

a hi tech store interior — iSTYLE Brno, interior view. Photo credit: iSTYLE

The newly upgraded store impressed visitors with its modern design, comprehensive services, and a customer experience built on premium Apple standards. Visitors enjoyed authorized service, personalized consultations, and a newly introduced SMB area tailored for business clients.

general view of a shopping mall with an Apple presentation taking place — There was plenty of entertainment and learning about Apple devices at the Grand Opening. Photo credit: iSTYLE

The grand opening attracted hundreds of Apple enthusiasts and featured an inspiring program. Well-known tech evangelist Petr Mára shared personal insights on living with technology, while Marek Dvořák demonstrated how Apple Watch can literally save lives. Olympic champion Jiří Prskavec talked about his international achievements in canoe slalom and revealed his unique training program, fully powered by Apple technology. The entire event was hosted by Bára Šimková, familiar to many from the popular Czech TV show.

four men are seen learning about heart resuscitation using dummies — There was even a demo of how to use the Apple Watch in heart resuscitation. Photo credit: iSTYLE

Visitors also enjoyed exclusive opening-day promotions, valuable gifts, and had the chance to purchase hundreds of Apple products at special prices. With this opening, iSTYLE once again confirmed its commitment to delivering a first-class shopping experience and expanding premium Apple services across more locations in the Czech Republic and beyond.

a group photo showing the iSTYLE Brno team in red t shirts waving and smiling at the camera — The iSTYLE team relax after the opening event. Photo credit: iSTYLE

More about iSTYLE

iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.

This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 45 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.