iSTYLE acquires MiStore Oman network of Apple Authorised Reseller retail stores

MiStore is only monobrand dedicated to Apple in Oman with stores in three cities - Muscat, Sohar and Salalah

September 29, 2023

exterior of a hi -tech retail site — MiStore has been operating since 2011 and have built a network of seven stores across Oman. Photo credit - MiStore

Dubai, UAE, September 26 – iSTYLE, part of the Midis Group, has announced the acquisition of the MiStore Oman network. There are seven retail sites in total in Oman, with five stores in Muscat, the capital, one in Sohar and one in Salalah, famous for the Khareef season for gulf tourism.

“iSTYLE is very excited to expand its presence in the Gulf with the new acquisition of MiStore Oman. With this, the fourteenth country joining our broad network of shops around the globe, iSTYLE aims to bring to the Omani market the expertise our teams have been gathering for over 18 years and to enhance the Apple experience in the current locations” said Nicolas Daher, General Manager – Retail at Midis Group.

“iSTYLE Oman promises to enhance the experience for eager Apple fans and to really boost the customer experience through educational workshops, seminars, value added services, the best range of accessories and the support of Apple Certified Sales experts” added Nicolas.

a gathering of people takes place outside a hi tech retail site — MiStore has roots in Oman hi-tech retailing going back to 2011. Here we see the opening of MiStore Qurum City Center site in that year. Photo credit: MiStore

iSTYLE plans to develop the network including, in the first instance, building the B2B offer in stores. “We are proud to say the transition happened on May 30, and as of June 1, the shops and B2B offers were up and running thanks to the amazing efforts of the team in Oman and in the UAE” explained Nicolas.

The regional iSTYLE network has been growing strongly in recent months, with the opening in February 2023 of the first Apple Premium Partner store in Hungary . That was followed in May 20203 by the new APR store in Casablanca Finance City, and then UAE’s first Apple Premium Partner (APP) store at Dubai Marina Mall.

More about iSTYLE

iSTYLE Apple Premium Partner runs more than 85 dedicated Apple points of sale in 13 countries (Central and Eastern Europe, Middle East, and Africa). iSTYLE is part of the Midis Group, which has over 50 years of experience representing the leading global technology vendors in the Middle East, Europe, and Africa.