VMware Adria Forum 2025 unites Midis Group affiliates at successful event in Croatia
MBCOM’s event drew top executives from across the region - showcasing broad Adriatic influence, a commitment to relationship-building, and opening the door to powerful new collaborations
The VMware Adria Forum 2025 on October 13-14 was successful from multiple perspectives. As well as core demonstrations of the latest VMware platforms, the event opened the door to powerful new collaborations and promotions with Midis Group vendors such as HPE Selectium, Rubrik, One Identity, IGEL, Cohesity, and Quest.
Held at Amadria Park in the sunny coastal resort of Opatija, the MBCOM team brought together over 450 business and technology leaders from across the Adriatic region for two full days. The event featured expert presentations, technical deep dives, business panels, and high-value networking opportunities. The gathering offered a unique opportunity to connect, learn, and grow across industries, enabling participants to gain invaluable insights.
Adria Forum 2025 in numbers
- 2 days
- 450 attendees
- 3 tracks
- 30 presentations
- 20 engineers in Hands-on Labs sessions
- 3 networking/get-together events
The event was a success in terms of outreach, attracting top executives and important leaders from key industries such as banking, public sector, manufacturing, oil and gas, telecom, healthcare, and commercial businesses. This diverse audience demonstrates MBCOM’s wide influence across the Adriatic region’s strategic sectors and underscores the company’s commitment to building strong relationships.
The event showcased real-world success stories including Erste Bank migration project, alongside networking moments, Partner Awards, and appearances by celebrity handball stars Ivano Balic and Veselin Vujovic.
As well as the regional and international contributions to Adria Forum 2025, local contributors brought their own expertise to the fore: the University of Zagreb sent their FightBotics team and local family brand OPG Matuli provided conference gifts. An AI Photo Booth was very popular with attendees – as was the craft chocolate stand.
Anas Jwaied, VP & GM at MBCOM, alongside Nenad Aleksic, Regional Director Eastern Europe at MBCOM, expressed gratitude towards the teams from MBCOM and Broadcom for their dedication in orchestrating a highly effective event: “This success stemmed from exceptional teamwork across all functions—from event planning and logistics to technical preparations, marketing, partner management, and on-site coordination. Each of you played a pivotal role in ensuring the event ran smoothly and left a lasting impression on our customers and partners.”
More about MBCOM Technologies, a Broadcom & VMware representative
In2024, Broadcom established a sole regional partnership with MBCOM Technologies to manage the VMware business across Africa, CIS, Eastern Europe (except Poland, Czech and Slovakia), plus Levant and Middle East (except Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE). MBCOM manages all aspects of the VMware software portfolio in these regions—ranging from partner enablement and customer engagement to technical support and solution delivery. Through strategic partnerships, a robust partner ecosystem and regional expertise MBCOM delivers tailored cloud, virtualization, and infrastructure solutions that support innovation and operational agility across public and private sector enterprises.
