VMware Adria Forum 2025 unites Midis Group affiliates at successful event in Croatia

MBCOM’s event drew top executives from across the region - showcasing broad Adriatic influence, a commitment to relationship-building, and opening the door to powerful new collaborations

November 13, 2025

A man in a suit presents to an audience at a hi tech event with the words Thank You projected onto the background — Anas Jwaied, VP & GM at MBCOM Technologies, welcomed participants at Adria Forum. Photo credit: MBCOM Technologies

The VMware Adria Forum 2025 on October 13-14 was successful from multiple perspectives. As well as core demonstrations of the latest VMware platforms, the event opened the door to powerful new collaborations and promotions with Midis Group vendors such as HPE Selectium, Rubrik, One Identity, IGEL, Cohesity, and Quest.

Held at Amadria Park in the sunny coastal resort of Opatija, the MBCOM team brought together over 450 business and technology leaders from across the Adriatic region for two full days. The event featured expert presentations, technical deep dives, business panels, and high-value networking opportunities. The gathering offered a unique opportunity to connect, learn, and grow across industries, enabling participants to gain invaluable insights.

A man in a suit jacket presents to an audience at a hi tech event — Nassif Fakhoury, Principal Strategy Lead, Emerging Commercial Markets, Broadcom, presenting at Adria Forum 2025. Photo credit: MBCOM Technologies

Adria Forum 2025 in numbers

2 days
450 attendees
3 tracks
30 presentations
20 engineers in Hands-on Labs sessions
3 networking/get-together events

A woman presents to the audience at a hi tech event — Agata Dokurno, Commercial & Partners Sales Manager (PL,CZ,SK) – Broadcom, presents the latest insights on the VMware Partner Strategy at Adria Forum 2025. Photo credit: MBCOM Technologies

The event was a success in terms of outreach, attracting top executives and important leaders from key industries such as banking, public sector, manufacturing, oil and gas, telecom, healthcare, and commercial businesses. This diverse audience demonstrates MBCOM’s wide influence across the Adriatic region’s strategic sectors and underscores the company’s commitment to building strong relationships.

two men are seen sitting in front of a digital screen with a third man interviewing them — Special guests – and handball legends – Ivano Balic and Veselin Vujovic at the event. Photo credit: MBCOM Technologies

The event showcased real-world success stories including Erste Bank migration project, alongside networking moments, Partner Awards, and appearances by celebrity handball stars Ivano Balic and Veselin Vujovic.

As well as the regional and international contributions to Adria Forum 2025, local contributors brought their own expertise to the fore: the University of Zagreb sent their FightBotics team and local family brand OPG Matuli provided conference gifts. An AI Photo Booth was very popular with attendees – as was the craft chocolate stand.

Anas Jwaied, VP & GM at MBCOM, alongside Nenad Aleksic, Regional Director Eastern Europe at MBCOM, expressed gratitude towards the teams from MBCOM and Broadcom for their dedication in orchestrating a highly effective event: “This success stemmed from exceptional teamwork across all functions—from event planning and logistics to technical preparations, marketing, partner management, and on-site coordination. Each of you played a pivotal role in ensuring the event ran smoothly and left a lasting impression on our customers and partners.”

a man in a shirt presents to an audience at a hi tech event, holding a mouse device used to change presentation slides — One of the core successes at the event was the way it brought in other Midis Group affiliate partners. Here, Tomislav Lukacevic from HPE, operated by Selectium presents to the conference. Photo credit: MBCOM Technologies

Event photo gallery

More about MBCOM Technologies, a Broadcom & VMware representative

In2024, Broadcom established a sole regional partnership with MBCOM Technologies to manage the VMware business across Africa, CIS, Eastern Europe (except Poland, Czech and Slovakia), plus Levant and Middle East (except Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE). MBCOM manages all aspects of the VMware software portfolio in these regions—ranging from partner enablement and customer engagement to technical support and solution delivery. Through strategic partnerships, a robust partner ecosystem and regional expertise MBCOM delivers tailored cloud, virtualization, and infrastructure solutions that support innovation and operational agility across public and private sector enterprises.