Sami Abi Esber, President, Midis System Integration welcomes GITEX 2021 and talks about Digital Transformation
Sami Abi Esber: 'GITEX serves as the bedrock for breakthroughs and technological innovations in the region.'
In a major new interview with Tahawultech.com, Sami Abi Esber, President, Midis System Integration and Board member, Midis Group, welcomes GITEX Global 2021, talks about the challenges and rewards of Digital Transformation, and how Midis – in particular – is approaching the future in a strategic way.
“The Midis Group is no stranger to GITEX; our contribution to this event was acknowledged through an award by His Highness Sheikh Mohammed bin Rashid Al Maktoum back in in the year 2000,” said Sami, talking to Daniel Shepherd of Tahawultech.com.
“This year, we are the exclusive sponsor the VIP Majlis Club for the 12th year in a row, including GITEX Global 2021. This association will continue, since we see GITEX as the Middle East’s largest tech event. For 2021, over 3,000 tech companies will leverage the GITEX platform to launch innovative products and services in 5G, AI, Cloud & Edge, Cybersecurity, Future Mobility, Fintech, Health-tech, and more.”
Sami goes on to single out some particular qualities that the annual event brings: “GITEX serves as the bedrock for breakthroughs and technological innovations in the region. Moreover, it brings stakeholders across the tech value chain together under one roof, offering a platform for networking, collaborations, partnerships, and synergies.”
For Tahawultech, Daniel Shepherd initiated the interview with Sami by outlining some of the challenges faced by companies as they get to grips with what he described as Cloud Transformation. He asked Sami why he thought some companies struggle with the cloud opportunity, and how Midis, in particular, assists customers when they encounter difficulties.
Sami responded by first outlining the giant scale of the cloud opportunity, and then by pointing out two possible blockages to enterprise success: firstly, key concerns for some include cybersecurity, increased costs, vendor lock-ins and skills gaps. To help with this kind of difficulty, Midis Group typically offer customers support in the assessment, planning and migration services to help them throughout the process.
The second kind of blockage, according to Sami, relates to the nature of Cloud Transformation itself. It’s about really taking full advantage of the novel nature and scalability of the cloud, which can bring unique gains from employing facilities like microservices and server-less architecture, which in turn opens up questions about how companies should effectively manage, operate and secure the new environment.
“For these types of challenges, and through Midis Group’s unparalleled eco-system of technology partners, we offer customers the expertise and insights on how to achieve true Cloud Transformation competitively,” said Sami.
Daniel asked Sami to explore more about Digital Transformation – something he has expressed views about recently in other interviews. Sami is clear that businesses must have a clear vision of what they want and how they will plan for future eventualities.
And here’s a phrase that has become one of Sami’s key messages: “Finally, we must understand that Digital Transformation is a journey; not a destination. So, businesses must stay technologically agile; through continuous improvements, timely upskilling, and constant course corrections.”