iSTYLE opens 48th European Apple Premium Reseller store at Etele in Budapest, Hungary
iSTYLE site judged to be lead tenant in new mall, attracting big queue at launch
iSTYLE opened its 48th store in Central and Eastern Europe at Etele in Budapest, Hungary on September 17, 2021. The new store is the largest Apple Premium Reseller in Hungary, part of the iSTYLE network of stores.
“It’s been a great challenge to get to this point, but thanks to fantastic teamwork we’ve opened the store and we’ve managed to keep customers happy and engaged with us - but also, most importantly, to feel they are in a safe environment,” said Vit Goluch, Regional Manager for Czech, Slovakia and Hungary.
“It’s an exciting time for iSTYLE with the new iPhone 13 launching right now, and there’s another new store (the 49th!) opening just one week away, in Győr.”
With this launch the iSTYLE footprint has grown to seven locations in total in Hungary with six stores in the capital, Budapest.
The new location design makes great use of the bright design from Apple, and has a generous 200sqm showroom located on the main corridor of a newly-opened luxury fashion shopping mall in Budapest.
The store opening coincided with the opening of the new mall and iSTYLE was judged to be the most successful tenant at the launch.
A generous iSTYLE opening offer attracted a queue of 200 customers, and it was the only store in the new mall where consumers queued up. Local press coverage recognized iSTYLE as the engine driving the success of the new mall opening.
As well as attracting plenty of customers, sales were great. During the opening day 388 Mac computers were sold, generating excellent revenue.
The hardworking iSTYLE team on site did a great job, working under supportive management, and colleagues from other branches in Hungary and the Czech Republic helped cope with the expected high demand from consumers.
Enjoy the excitement of the opening day at Etele in this video: