iSTYLE Hungary opens second Apple Premium Partner Store in Budapest
The new store at Westend City Center offers outstanding services to public as well as corporate users
iSTYLE, the leading CEE Apple Premium Partner network, has opened its second Apple Premium Partner store in Westend City Center, Budapest. The opening on March 8 marked an important milestone in the life of iSTYLE, as the new store’s merchandise selection, highly trained staff and quality services now bring the shopping experience of iconic Apple Stores even closer to the Hungarian public.
The opening of the first Apple Premium Partner store in Árkád is a success story from 2023 that has set a new benchmark for iSTYLE in the domestic market, bringing the Hungarian subsidiary double-digit growth in both sales and basket value last year. The chain plans to continue this trend with this, just opened, second APP store in Westend City Center.
Compared with the older iSTYLE Westend Apple Premium Reseller store, the new location involves a completely new design, similar to Apple stores around the world, more room to experience the Apple ecosystem and a higher number of displayed products and accessories. With its modern, clean design, it offers cosmopolitan shoppers who are sensitive to technological trends and representatives of the corporate segment convenient access to the latest Apple range in the heart of the capital.
“After the success of the first iSTYLE Apple Premium Partner store, we are very proud to open our new APP store in Westend City Center. Our expert team is committed to offering the highest quality of Apple products and services to both the general public and our corporate customers, so that everyone can find the perfect solution for their needs.” said Csaba Gyarmati, iSTYLE Regional Director.
At an exclusive preview of the 150 square metre store, core B2B customers and media representatives had the opportunity to explore the APP offer with iSTYLE representatives in a dedicated event, one day before the store welcomed general consumers with the usual exceptional special opening offers and gifts.
In fact, iSTYLE’s B2B division, known for its retail services primarily for private users, has been helping Hungarian companies and entrepreneurs for more than 10 years. In 2024, services for corporate partners will play an even bigger role in the network’s strategy, which will focus on the SME sector, in addition to enhancing the customer experience and retail performance.
In addition to high-quality Apple products, iSTYLE offers its corporate partners comprehensive B2B solutions tailored to their specific needs. From device procurement to installation and ongoing support, it provides complex business services aimed at increasing workplace productivity and efficiency in IT, HR and finance.
Recent research by Forrester examined the impact of Macs on the corporate environment. Why choose Apple products for your business? The research cited reduced IT support and operating costs, fewer breakdowns and faster repairs – also it was seen that using Macs allows employees to focus on their work and IT to manage a larger pool of assets. iSTYLE supports IT administrators with migration assistance, remote diagnostics, and a replacement tool during repair.
50% less data security risk
Apple Macs provide a highly secure platform that means fewer cybersecurity threats for businesses. Based on an assessment of a company’s existing systems, iSTYLE develops a customised tool and service offering as an integrated part of the existing systems, from fleet management solutions to testing capabilities and operational consulting, tailored to the partner’s specific needs.
Faster return on hardware and software costs
The different financing, leasing or rental schemes offered by iSTYLE allow corporate partners to choose the most appropriate costing for their business. Another benefit for companies is that the Health Check Program allows them to extend the life of their fleet by assessing the current condition and maintenance of their devices, extending the life of their new investment.
5% increase in performance and 20% improvement in retention of Mac users
Apple Macs have an intuitive user interface that helps employees work faster and more efficiently. Because of the improved user experience, Apple devices have proven to be a highly valued company perk among employees, supporting both the acquisition and retention of valuable staff. iSTYLE contributes to this with its Employee Choice and Employee Purchase Programs, which allow employees to trade up to a better device against a monthly instalment or purchase a discounted device for private use.
More about iSTYLE
iSTYLE, part of the Midis Group, is the largest network of Apple Premium Reseller stores in 9 countries in Central and Eastern Europe. The very first iSTYLE store opened in 1999 and the company now has over 100 stores, 65 of which are located in the Central and Eastern European region and 30 in the Middle East. Spanish sister company K-Tuin has a network of 40 more stores.
