iSTYLE accelerates its vision for Apple Premium Retail in Romania
“These store developments are more than openings or upgrades; they reflect our belief in the potential of each city and in the communities we serve”
iSTYLE Romania continues to shape the future of Apple retail nationally through three strategic store developments: the transformation of iSTYLE Cluj store from Iulius Mall into the first Apple Premium Partner store from outside Bucharest, the opening of iSTYLE Arad, and the expansion of the retail footprint in Iași with a second location. On July 24, 2026, iSTYLE will also open the first Apple Premium Partner store in Timișoara, the main economic, social and cultural center in Western Romania.
Together, these milestones reflect iSTYLE’s ambition to grow alongside its communities and to elevate the Apple experience in Romania’s most dynamic cities. Through these strategic investments, iSTYLE continues to build a strong, future-focused retail network in the nation, driven by innovation, quality, and a deep commitment to customer experience.
“These store developments are more than openings or upgrades; they reflect our belief in the potential of each city and in the communities we serve,” said Dragos Vrinceanu, Country Manager, iSTYLE.
“Whether we are entering a new market, strengthening an established one, or elevating a store to Apple Premium Partner status, our goal remains the same: to inspire people and bring them closer to the best of Apple technology through meaningful, premium experiences” added Dragos.
iSTYLE Cluj, Iulius Mall: Apple Premium Partner
Situated in the northwest of the country and Romania’s second-most populous city, Cluj is a major academic, cultural, and tourism hub. The development of the existing iSTYLE Cluj store in the Iulius Mall into an Apple Premium Partner site represents a defining moment for the brand. This evolution is a clear recognition of Cluj’s potential as a technology and innovation hub. Importantly, iSTYLE Cluj is the first Apple Premium Partner store outside of Bucharest, bringing a truly premium Apple retail experience to a wider audience across the country. Designed in line with Apple’s global standards, the store offers an immersive environment, in-depth product demonstrations, and premium consulting services tailored to both individual and professional users.
The opening of iSTYLE Apple Premium Partner store in Cluj was designed as a multi-day experience, thoughtfully built around connection, education, and celebration — reflecting both the store’s new status and the vibrant spirit of the local community.
One day prior to the public launch, iSTYLE Cluj hosted an exclusive, invitation-only SMB event, dedicated to business partners and SMB customers from the region. The private session focused on showcasing Apple solutions and tailored services for companies, highlighting how Apple technology can support productivity, collaboration, and growth for small and medium-sized businesses. The event offered attendees a closer look at the specialized consulting, device management, and ongoing support services available to business customers, reinforcing iSTYLE’s role as a long-term technology partner for the local SMB ecosystem.
On Saturday, May 23 at 10:00 AM, iSTYLE Cluj officially opened its doors to the public with a dedicated launch event. Customers were welcomed into the redesigned space, centered around discovery, interaction, and inspiration. The event was hosted by Alex Grecu, a well-known Romanian radio personality, who guided visitors through the opening moments and contributed to the energetic and engaging atmosphere of the day.
A highlight of the opening day was a series of four dedicated workshops, led by multiple speakers and special guests. The sessions covered a range of creative and practical topics within the Apple ecosystem, offering attendees hands-on insights, real-life use cases, and inspiration across different areas, from productivity to content creation. The workshops reinforced the Apple Premium Partner concept in Cluj as more than a retail destination, positioning the store as a space for learning, dialogue, and creative exchange within the community.
To mark the occasion, iSTYLE Cluj introduced exclusive, one-of-a-kind offers, available only during the opening period. Designed especially for launch-day visitors, these promotions added a celebratory dimension to the experience and rewarded customers who chose to be part of the milestone moment as the store opened.
iSTYLE Arad: bringing the Apple experience to a new city
The opening of iSTYLE Arad marks the brand’s first store in the city, representing an important step in expanding access to Apple technology in western Romania. As an Apple Authorized Reseller, the store offers customers the latest Apple products, expert guidance, and trusted services — all designed to make innovation more accessible and inspiring. This new location reinforces iSTYLE’s mission to be closer to customers and to support creativity, productivity, and connection through technology.
iSTYLE Iași: growing together with a strong community
With the launch of a second store in Iași, iSTYLE strengthens its presence in one of Romania’s most vibrant and fast-growing cities. This expansion underlines the strong relationship built with the local community and responds to increasing demand for Apple products and services. The new Apple Authorized Reseller store enhances convenience and accessibility, offering customers an elevated retail experience supported by knowledgeable specialists and a complete Apple ecosystem.
About iSTYLE
iSTYLE, a proud member of the Midis Group, is the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 69 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
