Successful Nairobi customer workshop run by Hewlett Packard Enterprise operated by Selectium
On 11th July 2025, the Hewlett Packard Enterprise operated by Selectium team joined business leaders at the JW Marriott Hotel, Westlands, for an insightful customer workshop. Around 40 customers were present for the event.
“The event was an opportunity for us to present our portfolio of technology transformation solutions to relevant stakeholders in a single sitting” said Winnie Kangethe, Country Marketing Manager, Kenya, at Hewlett Packard Enterprise operated by Selectium.
Mehmood Hashim presents to the attendees. Photo credit: Hewlett Packard Enterprise operated by Selectium
The team explored, in depth, how:
*OpsRamp helps businesses manage IT operations more easily and efficiently.
*Zerto keeps data safe with continuous protection, quick disaster recovery, and strong ransomware defense.
*HPE Infrastructure (Compute, Storage & Networking) gives businesses faster, more reliable, and scalable systems to grow and innovate.
George Odula presenting at the event. Photo credit: Hewlett Packard Enterprise operated by Selectium
For HPE, Beatrice Njau (OpsRamp Sales Lead Middle East and Africa) and Abdul Mannan (Principal Presales Architect) presented online and focused on OpsRamp. Presenting live at the event were Francis Maina, Pre-Sales Technical Solutions Architect, Mehmood Hashim, Services Delivery Manager, and Joe Njogu, Solutions Architect from Hewlett Packard Enterprise operated by Selectium. Amritpal Singh, Business Services Manager and David Okwach, Sales Manager, were also present for Hewlett Packard Enterprise operated by Selectium.
“The discussions were practical and inspiring, showing how these solutions can protect critical data, improve efficiency, and support digital transformation for businesses of all sizes. Here’s to building resilient, future-ready businesses together” added Winnie Kangethe.
Joseph Njogu at the event. Photo credit: Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
New iSTYLE Apple Premium Partner store opens in Slovakia
A new iSTYLE Apple Premium Partner store opened recently at Bratislava Aupark in Slovakia. The store replaces an older retail site in place at Aupark Shopping Mall since 2007 under the m:zone brand. In 2023, m:zone was acquired by iSTYLE.
With the opening of the new store in Bratislava there are now seven iSTYLE outlets in the country. After the original store closed in late May, the iSTYLE team and contractors collaborated diligently to create a new space. They celebrated the grand opening on Saturday, August 2nd, 2025, which attracted over 2,000 attendees throughout the day.
The new store has a total leased area of 175 sqm with 135 sqm taken up by the showroom, 15 sqm storage, and 15.12 sqm for the service lab. Photo credit: iSTYLE
When the big moment arrived for the official opening, cutting the red ribbon was a team job carried out by iSTYLE Slovakia GM, Branislav Rentka, retail manager Martin Kolnik, store manager Tomas Weis and invited VIP, Petr Mara, an influential tech content creator and entrepreneur.
Keeping Apple fans happy at iSTYLE Bratislava. Photo credit: iSTYLE
Apple fans are a very keen and hardy bunch. The first customers were in line in front of the store from 7:30 in the morning! To keep them awake and thank them for their passionate support for the iSTYLE and Apple brands, customers waiting in line were served with free drinks of their choice.
Early attendees received a special iSTYLE ‘Premium Stuff’ gift bag, which included T-shirts celebrating the store opening and gifts from 3PP partners.
Popular TV presenter Simona Ondruškova, left, in one of the on-stage discussions. Photo credit: iSTYLE
There was also plenty of entertainment at the opening event. The opening program consisted of workshops, panel discussions and live performances by Petr Mara (tech content creator and entrepreneur), Nina Skalikova (photographer and traveler) and DJ ‘NobodyListen.’
A DJ entertained the guests and Apple fans at the opening event – via Apple technology, of course. Photo credit: iSTYLE
Everything was moderated by the popular morning TV presenter Simona Ondruškova and the day’s presentations and discussions took place on a main stage in the central part of the shopping mall with a podium and a giant LED screen.
After each part of the program, there was an interactive quiz for everybody with a chance to win a Premium Stuff bag. Speakers on stage were also invited for a ‘Meet & Greet’ that took place in front of the store.
One of the most important parts of the iSTYLE brand – the team! Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
MBCOM Technologies, a Broadcom & VMware representative, hosts successful VMware Executive Connect in Cairo
It was the first face-to-face initiative representing VMware solutions under MBCOM’s leadership in Egypt, signalling a significant step forward in local and regional business engagement.
VMware Executive Connect was specifically designed for executive-level attendees from banking, public sector organizations, and various industries, many of whom contributed to the panel discussions. This diverse mix of attendees not only underlined the strategic importance of the event but also enhanced the dialogue on how VMware’s solutions intersect with pressing industry needs.
The event took place at the Marriot Hotel, Zamalek, just days after a nationwide outage across internet, mobile, and landline services in Egypt. Despite these challenges, the strong ownership and quick execution by the team on the ground ensured that the event was not just a logistical success but a major triumph for the MBCOM Egypt sales team in terms of strengthening business relations and showcasing resilience.
Anas Jwaied, VP & General Manager at MBCOM. Photo credit: MBCOM Technologies
The afternoon began with a welcome keynote from Amr Salah, Regional Director, North Africa, Levant & Egypt at MBCOM Technologies, followed by an opening note from Anas Jwaied, VP & GM Emerging Markets.
Juan Rubira from Broadcom, presented the commercial aspects of VMware. Photo credit: MBCOM Technologies
At the event, MBCOM Technologies were honored to host members of the management team from Broadcom: Juan Rubira, Head of Commercial and Channel and Nassif Fakhoury, Principal Technology Strategist. Juan Rubira discussed the commercial aspects of VMware, emphasizing how these can drive business growth and operational efficiency. The presentations and discussions notably enriched the understanding of VMware’s role in transforming business landscapes. Nassif Fakhoury delivered an insightful presentation on VMware Cloud Journey and “The Future of Banking IT: The Evolving Role of Private Cloud in Egypt.”
Nassif Fakhoury at the VMware Executive Connect event in Cairo. Photo credit: MBCOM Technologies
The evening session included interactive learning games and concluded with an executive round table and a gala dinner. This blend of educational and networking activities not only provided immediate value to the attendees but also reinforced long-term business relationships.
Amr Salah thanked his team for their efforts: “congratulations to the entire NALE MBCOM team for their great engagement in making this event a huge success. For those who missed it, stay tuned – the next VMware event is just around the corner!”
A group photo at the end of the afternoon. Photo credit: MBCOM Technologies
In March 2024, Broadcom established a sole regional partnership with MBCOM Technologies to manage the VMware business across Africa, CIS, Eastern Europe (except Poland, Czech and Slovakia), plus Levant and Middle East (except Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE). VMware Cloud Foundation is a unified private-cloud platform that combines the scale and agility of public cloud with security and performance of private cloud. Modernize infrastructure while reducing TCO with integrated, enterprise-class compute, storage, networking, management, and security. Accelerate innovation by empowering application teams with embedded Kubernetes and self-service IaaS.
Arab Computers for Maintenance launches retail brand iHASIBAT alongside first new AAR store
Arab Computers for Maintenance (AC-Care) has taken its first step into the retail sector by launching its new brand, iHASIBAT, and opening its first Mono AAR (Apple Authorized Reseller) store in the IR Market.
This move marks the company’s initial foray into direct retail and demonstrates AC-Care’s commitment to expanding its footprint in the Kingdom of Saudi Arabia.
Just launched – the logo for new brand iHASIBAT. Photo credit: AC-Care
With plans to grow across the Kingdom, iHASIBAT is committed to building modern, customer-first stores that meet Apple’s standards while staying in tune with the needs and expectations of the local community.
Interior of the first iHASIBAT store in Dammam. Photo credit: AC-Care
“iHASIBAT marks the first step in our direct retail journey and reflects our strong commitment to the Saudi market. We are thankful to the team and proud of their hard work and passion in launching this new project. We’re excited to deliver an exceptional customer experience and build strong momentum for the future” said Salim Gharzeddine, GM, AC-Care.
To introduce the new store to the community, AC-Care hosted an opening event on June 26, which drew more than 100 Apple enthusiasts. Customers were welcomed with instant vouchers for every purchase and enjoyed entertainment provided by a traditional Saudi band.
Traditional musical entertainment at the opening of the iHASIBAT store. Photo credit: AC-Care
The store offers comprehensive sales and repair services under one roof, aligning with Apple’s standards while addressing local community needs.
The new AAR is situated in Hayat Plaza Mall, Dammam City, in the eastern region of KSA. The store serves all Apple customer needs, operating as both an Apple Authorized Reseller and an Apple Authorised Service Provider (ASP). It offers the full range of Apple products, related peripherals, and provides authorised maintenance and repair services.
The iHASIBAT team excited at the grand opening of the store. Photo credit: AC-Care
The store operates with a team of seven members: four sales advisors, two technicians, and one store manager, all dedicated to supporting customers in a welcoming and unified space.
Customers can visit iHASIBAT at Al Hayat Plaza, King Saud St, Al Anud District, Dammam 32427, Saudi Arabia.
Arab Computers for Maintenance (AC-Care), was one of the first Apple Authorised Service Centers in KSA providing repair services across all Apple Products. With customer satisfaction as an integral part of its mission, the company delivers, diagnoses, repairs, migrates, and can maintain all Apple products across its service centers in major cities of the kingdom. In 2023, the company expanded its operations by launching a B2B/Enterprise sales unit bringing Apple products and solutions to businesses across various sectors in the market. Building on that momentum and driven by Midis Group vision to deliver a more complete customer experience, the company has now made its entry to the retail market with the new brand iHASIBAT.
Commvault SHIFT cyber resilience events are a big success in Bucharest and Cairo
Commvault Systems, the American cyber resilience and data protection software company, is running SHIFT, a global cyber resilience roadshow in 40 key business locations across the world. The successful SHIFT Bucharest took place on June 3, and SHIFT Cairo impressed attendees on July 1.
More inspirational SHIFT events are planned with SHIFT Nairobi, Kenya on September 12, followed by events in Lagos, Nigeria, Prague, Czech Republic, and Morocco in 2026.
In Bucharest, SHIFT served as a key platform for collaboration, insight-sharing, and showcasing how Commvault and its partners are shaping the future of secure, cyber resilient enterprises. SHIFT Cairo reinforced Commvault’s leadership in data security and recovery, while celebrating Egypt’s growing role in the region’s cybersecurity landscape.
SHIFT Bucharest
Commvault SHIFT Bucharest took place at the Mina Museum, bringing together leading voices in data resilience, cybersecurity, and AI innovation. The event opened with welcome notes from Marius Miclescu, Country Manager, Commvault, followed by a visionary keynote from Fady Richmany, Corporate Vice President & General Manager EMEA Emerging Markets, on reimagining resilience in a cloud-first world.
Key sessions included platform innovations from Commvault, insights into AI 2.0 and cyber resilience, with strategic partner contributions from Hitachi Vantara, Microsoft, and Fsas Technologies. A standout C-level panel tackled the state of cyber resilience in Romania, with thought leaders from Orange, Superbet Group, and PPC Romania.
Dimitris Theodoropoulos, Regional Director, CEE and Country Manager, Greece, presents at Commvault SHIFT. Photo credit: Commvault
Breakout discussions addressed critical topics like incident response, GenAI with data sovereignty, and regulatory readiness under DORA and NIS2. The event wrapped up with a fireside chat on evolving from operational recovery to true cyber resilience, followed by networking and an immersive closing experience during Happy Hour.
SHIFT Bucharest served as a key platform for collaboration, insight-sharing, and showcasing how Commvault and its partners are shaping the future of secure, cyber resilient enterprises.
SHIFT Cairo
Commvault SHIFT Cairo, held on July 1, brought together industry leaders, partners, and technology experts to spotlight the future of cyber resilience in a cloud-first era. The event kicked off with a welcome from the local team, followed by a keynote from Fady Richmany, emphasizing Commvault’s vision for modern resilience strategies.
Key highlights included:
A compelling session from Mohamed El Zomor, Senior Sales Director – Data Solutions CEEMETA | GM Dell Egypt, on collaborative business continuity,
The unveiling of the Global Centre of Excellence – Egypt by Mohamed Mortada, Head of Egypt Global Service Center, Commvault
Partner-driven insights from Microsoft Egypt showcasing real-world applications of secure and resilient IT frameworks.
The Commvault team with SHIFT speakers in Cairo. Photo credit: Commvault
Technical deep-dives and strategic discussions from eFinance, a C-Level panel from CrowdStrike, and Fresh Electric & ITIDA focused on combating ransomware and building end-to-end resilience. The event wrapped up with networking and conversations and an interactive SHIFT Connect session.
SHIFT Cairo reinforced Commvault’s leadership in data security and recovery, while celebrating Egypt’s growing role in the region’s cybersecurity landscape.
One of the panel discussions with invited experts. Photo credit: Commvault
Commvault (NASDAQ: CVLT) is the gold standard in cyber resilience, helping more than 100,000 organizations keep data safe and businesses resilient and moving forward. Today, Commvault offers the only cyber resilience platform that combines the best data security and rapid recovery at enterprise scale across any workload, anywhere—at the lowest TCO.
i4 Solutions clinches dual honors at Cisco Gulf Partner Summit 2025 in Dubai
DUBAI, June 25, 2025 — At the prestigious Cisco Gulf Partner Summit 2025, held at the iconic Jumeirah Beach Hotel in Dubai, tech excellence took center stage, and i4 Solutions W.L.L. emerged as a double winner, securing Security Partner of the Year and Enterprise Partner of the Year.
Despite being unable to attend the event in person due to airspace closures on June 25th, the i4 Solutions team still made waves. The awards recognized i4’s exceptional performance in delivering secure, scalable Cisco-powered solutions across both enterprise and security domains. Their technical leadership and consistent client success have positioned them as one of Cisco’s most trusted partners in the Gulf.
Photo credit: i4 Solutions
“While we were disappointed not to celebrate alongside our peers in Dubai, we’re incredibly honored by this recognition” said Boutros El Haddad, General Manager of i4 Solutions. “These awards reflect the passion and precision our team brings to every project, and we’re just getting started.”
The Cisco Gulf Partner Summit 2025 brought together top technology leaders and innovators to celebrate progress and chart the future of digital transformation in the region. Though i4 Solutions couldn’t be there physically, their achievement spoke volumes, echoing across borders, regardless of the skies.
With this double recognition, i4 Solutions reaffirms its position as a regional trailblazer in cybersecurity and enterprise transformation, even in challenging times.
In the fast paced, data-driven world we live in today, it is essential for businesses across different sectors to adopt new information technology solutions that are more effective to their business operations. i4 Solutions is dedicated to offering companies the technologies that enable their digital transformation journey towards improving day-to-day operations, providing valuable data and reporting, and guaranteeing a competitive advantage in the 21st century.
iSTYLE Iraq opens its latest Apple Premium Reseller store in Arasat, Baghdad
The iSTYLE Iraq team are celebrating after the successful launch event for the new Apple Premium Reseller store in Arasat Street, Al-Karrada, Baghdad. An amazing 100+ guests attended the exciting opening event.
All sorts of entertainment were provided to jazz up the evening, from a live performance by a violinist to portrait drawing by a digital artist, a trivia quiz, coverage by influencers and a set by a DJ to liven the proceedings. At the launch there were also exclusive offers including product and service bundles and limited-time discounts.
The store, which began trading a few months before the grand launch, is a milestone expansion for iSTYLE in Iraq – and the second APR retail site in the country for the company. Just like the existing iSTYLE Iraq store in Amirat Street in the capital, the new store offers a high quality customer-first service.
A proud moment for the iSTYLE Iraq team as they cut the ribbon to open the new store. Photo credit: iSTYLE
“The opening of another store in Iraq marks a significant milestone in our ongoing expansion. This achievement reflects our commitment for growth in the region and serves as a strong foundation for future developments” said Nicolas Daher, Managing Director, Retail, Midis Group.
“We are proud to open our second Apple Premium Reseller store in Iraq – Baghdad, a significant milestone in our journey to bring Apple-class technology, services, and customer experience to even more people across Iraq” added Mukhalad Alsahaf, Iraq Retail Manager, iSTYLE.
iSTYLE store openings are always popular with Apple fans. Photo credit: iSTYLE
In addition to the full range of main Apple products, the Arasat store will offer a variety of services, including:
Expert technical support and troubleshooting
In-store setup and personalized training sessions for Apple devices
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
Citrix Reimagine 2025 Summit scores a success in Johannesburg, South Africa
CITRIX REIMAGINE 2025, Citrix’s flagship event, brought together thought leaders, technology strategists, and industry professionals for two powerful days of collaboration, learning and innovation at the Axiz Office in Johannesburg, South Africa.
Citrix Reimagine, held in-person on June 10 and 11, was more than just an event. According to the Citrix team, over the course of the two days, 100+ attendees delved into conversation with our Citrix speakers and team members around secure, intelligent workspaces, shared insights on enhancing productivity, and discussed strategies for building secure, scalable, and flexible IT environments in the African subcontinent. The sessions were rich with knowledge, and the networking opportunities were invaluable.
Day one of the event was Partner Day. This was a closed-door session dedicated to Citrix valued partners, focusing on enablement, strategic alignment, and go-to-market success.
Day two was Customer Day – a dynamic day of immersive discussions and solution showcases for end customers, highlighting Citrix’s commitment to driving business transformation in high-growth markets.
“Technology has never just been about systems; it’s more about shaping the way we live and work. That’s why I’m proud to be part of Citrix, where we’re reimaging work and workplaces with purpose” said Pierpaolo Taliento, GM, EEMEA – Cloud Software Group (CSG). Pierpaolo led the event, with his keynote bringing key executive insights into building resilient digital strategies across the dynamic markets of Sub-Saharan Africa.
Shehzaad Noormahomed introduced the Citrix Vision and Strategy for Sub Saharan Africa. Photo credit: Citrix
Shehzaad Noormahomed, Regional Sales Director SSA – CSG examined the Citrix Vision and Strategy for Sub Saharan Africa. Other important inputs came from Francois van Deventer, Director and CTO – Emerging Markets – Eastern Europe, Turkey, MENA, Africa, Citrix, who presented ‘Citrix Vision and Strategy – a Roadmap to Success.’
Andre Combrinck, Lead Sales Engineer at Cloud Software Group, spoke about ‘Securing Your Citrix Environment’ and Daniel Botha, Customer Success, Cloud Software Group, joined Francois van Deventer to explore an ‘Introduction to the Citrix CSM program.’
Pravin Singh, Account Technology Strategist at Cloud Software Group, joined Mark Apker, Sales Engineer, Cloud Software Group and colleagues Daniel Botha, Andre Combrinck to present insights including ‘Modernize & Automate Your Citrix Environment’ and ‘Optimizing Your Citrix Environment for Performance.’
Other speakers taking part in the event included Terence Barter, Executive Head of Product, Axiz, who delivered the Sponsor keynote that began proceedings on Day One. The Sponsor keynote on Day Two was delivered by Kurt Goodall, Technical Director at Troye Computer Systems, which has decades of experience in secure digital workspaces and intelligent infrastructure. Kurt delivered key thoughts on achieving agility, resilience and security by optimizing Citrix environments.
Vicky Rentzepi gave the closing address. Photo credit: Citrix
Vicky Rentzepi, Senior Director Operations & Sales Commercial EEMEA – CSG, closed the event and summed up the progress of the two days of discussion and collaboration.
Some important points emerged during the two days:
A clear roadmap of Citrix’s strategic vision tailored to emerging African markets.
Proven approaches to modernize and secure digital workspaces.
Actionable insights to boost digital performance and user experience.
Smart automation tools designed for efficiency and scalability.
Strategies to extract maximum value from existing Citrix investments.
On the Cloud Software Group Africa, Eastern Europe and Middle East LinkedIn profile, a spokesperson said this about the success of the event in Johannesburg: “A heartfelt thank you to all our customers, partners, sponsors and speakers who made this event a resounding success. Your passion and commitment to innovation are what drives our industry forward. Looking ahead, the momentum from Citrix Reimagine 2025 will undoubtedly inspire continued collaboration and advancement in the digital workspace landscape.”
100+ speakers, attendees and Citrix team members made the event a big success. Photo credit: Citrix
MiCloudSW Ltd (an Affiliate of Midis Group) is Cloud Software Group’s Strategic Partner for the majority of Africa, Eastern Europe and Middle East. Geographically, MiCloudSW will be the exclusive representative for CSG, Citrix and TIBCO in Eastern Europe, SSA and Middle East.
MiCloudSW take responsibility for all Citrix business across these territories, and all Tibco business in Sub-Saharan Africa and Eastern Europe – all distributor and partner agreements transfer to MiCloudSW, as well existing employees. We are investing and deploying further dedicated sales, technical and channel management resources within the territory with specialist skills to support partners and customers. As a result, Cloud Software Group and its partner community will see greater focus, agility and support.
The team from MBCOM Technologies, Broadcom Representative, were a key presence at Broadcom Regional Partner Summit 2025, which they hosted this year in Budapest, Hungary. The two-day Summit from June 11 to 12 was aimed at eastern European and CIS Partners.
Hosting the event was a proud moment for the team at MBCOM. It was a chance to bring together brilliant minds, bold ideas, and a shared commitment to shaping the future of tech. From next-gen cybersecurity strategies to reimagining infrastructure and unlocking new levels of network visibility, every session pushed the envelope.
Aytek Karagozoglu – Vice President of EMEA Partners and Commercial Sales, Broadcom – presents an overview of the Broadcom and MBCOM Technologies partnership. Photo credit: MBCOM Technologies
The event began with a welcome keynote by Nehme Mouchantaf – Vice President, MBCOM Technologies, who passed the stage over to Aytek Karagozoglu – Vice President of EMEA Partners and Commercial Sales, Broadcom, for an overview of the Broadcom and MBCOM partnership. Ashraf El Beainy – Regional Channel Manager, MBCOM Technologies then took the moment to describe opportunities around the Partner Program and Certification.
After a coffee break other speakers followed, including Hisham Malak – Head of Support; Marijeta Dolsak – Regional Renewals Manager, both from MBCOM Technologies, and Arnaud Taddai – Global Security Strategist, Broadcom. Further sessions took place after lunch and the day ended with a City Adventure Program and a boat trip. The evening was reserved for a Gala Dinner and Award Ceremony.
Dick O’Brian – Principal Intelligence Analyst at Broadcom – presents ‘AI and Cybersecurity Risks and Opportunities.’ Photo credit: MBCOM Technologies
Day two began with important insights into ‘AI and Cybersecurity: Risks and Opportunities’ from Dick O’Brian – Principal Intelligence Analyst at Broadcom. Dick’s presentation was backed up by Jaromir Slesinger – Chief Technology Officer, MBCOM Technologies (on Agile Operations Division strategy) and Jakub Kolacny – Senior Consultant, MBCOM Technologies who presented ‘AI puts traditional management tools to next level.’
A coffee break followed, and further sessions took place: Dubravko Hlede – Senior Technology Consultant at MBCOM Technologies presented ‘A solution guide to NIS2 compliance’ and Albert Jurisic – Managing Director, Piopet spoke about ‘Experience driven network operations with AppNeta.’ Rafal Syryt – Solution Consultant, MBCOM Technologies ended the morning session with ‘Enhancing DLP with Automated Security Incident Remediation.’
Lukas Jezek – Consultant, CATTA Consulting began the afternoon’s proceedings with insights about Enterprise-wide investment portfolios management. Martin Trávníček – Co-owner, Zymestic Solutions and Štefan Pivoda – Senior Consultant, MBCOM Technologies then followed with ‘Transformation of monitoring to full stack observability.’ Last speaker of the day was David Mateju – Senior Technology Consultant, MBCOM Technologies who explored how ‘Privileged Access Management can be set up in one day.’
Nehme Mouchantaf – Vice President, MBCOM Technologies thanked the speakers for their efforts as he closed the successful event.
At the end of day two there was time for a group photo of attendees, speakers and the MBCOM Technologies and Broadcom teams. Photo credit: MBCOM Technologies
On the MBCOM Technologies website, a spokesperson summed up the feeling of success after the event: “A big thank you to our loyal partners and distributors for coming with us to Budapest for the Partner Summit, where they could listen to news in the field of security and information, about our partner program, support and renewals, or Enterprise Security Group and AOD strategies, in two days. The discussion with our salesmen, technicians and senior managers across regions was also beneficial.
The event has been an excellent opportunity to connect with our partners and discuss the future of security in an evolving threat landscape. Talking with colleagues we had many meaningful conversations, shared insights, and strong collaboration was at the heart of the event. We are grateful for the chance to exchange ideas and strengthen the relationships that drive innovation and customer value.
One highlight? The powerful exchanges that reminded us: innovation doesn’t happen in isolation – it thrives in partnership. Huge thanks to our incredible partners, speakers, and attendees for making it such a memorable experience. Onward and upward!”
One of the highlights of the evening of day one was a boat trip. Photo credit: MBCOM Technologies
MBCOM Technologies is a subsidiary of the Midis Group and is the sole distributor for Broadcom Software (including CA and Symantec software solutions) in five substantial territories – the Middle East, Turkey, Africa, Eastern Europe and CIS.
K-tuin opens new APP store in Alicante, Spain
On Thursday, June 12, K-tuin proudly inaugurated its newest Apple Premium Partner store in Alicante—marking the opening of the 46th location for the K-tuin group. Located in the vibrant Plaza Mar 2 shopping center, this new store becomes the second K-tuin outlet in the city, alongside the existing location on Calle Alemania, and the third in the Alicante province.
As with previous K-tuin launches, the opening reception was extraordinary. Hundreds of Apple and K-tuin fans enjoyed the event and were entertained with music, contests, gifts and raffles. The first keen Apple customers arrived early in the morning and many waited all day until the opening at 7 p.m.
“We’re excited to open our second store in Alicante — especially in such a premium location like the Plaza Mar 2 shopping center” said Juan Fernández Martinez, Marketing & Ecommerce Manager at K-tuin. “The new store has everything you’d expect from an Apple Premium Partner: sleek design, ample space, and most importantly, the expert advice and services that make K-tuin so successful in the city. You just have to look at how many people came to join us for the opening, amazing!” said Juan Fernández Martinez.
The full range of innovative and stylish Apple products are available at the new K-tuin store at Plaza Mar 2. Photo credit: K-tuin
The new store offers everything you can expect from an Apple Premium Partner: a large exhibition space with all the brand’s products and accessories and a friendly team ready to help customers. And, of course, a spectacular space in which to live an authentic Apple experience.
The store will offer the full range of services available in other K-tuin locations: expert advice, technical support, training, workshops, a setup service and all the K-tuin specialized services for B2B and education.
It’s the team that make the business run so well. Photo credit: K-tuin
As the seconds ticked down before the grand opening, the in-store team was really excited about the warm welcome from Apple fans. “Thanks to all my colleagues, for their dedication, effort, and commitment to every detail in setting up this new K-tuin store” said Sofía Ruiz, Store Manager at Plaza Mar 2. “Together we’re going to create a space where the Apple experience is lived with warmth, empathy, and passion. And of course, a huge thank you to everyone who came to today’s opening — we can’t wait to get started!”
One of the largest Apple distributors in Europe, K-tuin was founded in 1994 by Juan Fabre, with its first store opening in Madrid, followed by numerous expansions. It became the first Spanish company to achieve Apple Premium Reseller status, the highest classification among Apple resellers at the time.
Since its acquisition by the Midis Group in 2019, K-tuin’s growth has accelerated significantly. Now boasting 46 stores in the group, it has established a strong presence across Spain, including the Canary Islands, where it expanded further with the acquisition of four Banana Computer stores in 2023. And this is just the beginning—several advanced projects are already in motion, promising even more store openings in the near future.
Hewlett Packard Enterprise operated by Selectium presents successful Intelligent Data conference
The conference, held on May 27, focused on Hybrid Cloud innovations, HPE GreenLake, AI, Networking, Business Continuity and Disaster Recovery, and Data Security, featuring solutions such as HPE Zerto and HPE Aruba Networking. The event featured lectures, case studies, and partners presentations, showcasing how technology can enhance business efficiency.
Photo credit: Hewlett Packard Enterprise operated by Selectium
Over 200 attendees appreciated the elegant and exceptional ambience of the Kaptol Boutique Cinema & Bar for the leading vendor event, which was aimed principally at the Croatian market.
“Thank you to all users, partners, and distributors who contributed to this event, making it once again a place to share knowledge and socialize through their enthusiasm and engagement” said Tajana Hašperger, Director, Hewlett Packard Enterprise operated by Selectium.
“And special thanks to our sponsors: Cohesity, Kioxia, Vertiv, and HPE Zerto – thank you for your support and shared vision of the future. Together, we’re exploring how technology can enable smarter, faster, and safer businesses. See you next year!”
HPE VM Essentials software in action. Photo credit: Hewlett Packard Enterprise operated by Selectium
The conference offered valuable insights into today’s key technological topics. Special emphasis was placed on tangible applications within the real business environment which further underscored the significance of innovation in everyday business.
The conference commenced with a welcome keynote from Tajana Hašperger and Boris Bauk, Managing Director for South East Europe, Hewlett Packard Enterprise.
This was followed by a presentation from Tomislav Lukačević, Presales Consultant for HPE Aruba Networking and Servers at Hewlett Packard Enterprise operated by Selectium. His keynote was entitled ‘Your Network. Smarter.’
The next presentation, titled ‘Enterprise AI. Accelerated,’ was delivered by Denis Stanarević, Solution Portfolio Lead for the HPE Global Service Providers business at Hewlett Packard Enterprise.
Following this, Tomislav Alpeza presented ‘Hybrid Cloud. Simplified.’ Tomislav serves as the Hybrid Cloud and HPE Storage Presales Consultant at Hewlett Packard Enterprise operated by Selectium.
Denis Stanarević using LEGO bricks to simulate how AI models work. Photo credit: Hewlett Packard Enterprise operated by Selectium
After a coffee and networking break, the day continued with case studies on Business Continuity and Disaster Recovery, presented by Egemen Konu, Sales Leader – Central & Eastern Europe, Balkans, Turkey, Caucasus & Central Asia, Hewlett Packard Enterprise.
Next on the agenda was a joint presentation titled ‘AI Powered Partnerships: Vertiv & HPE’s Joint Innovation’ delivered by Ante Maršić, EMEA Sales Director, IT Alliances, Vertiv, and Tomislav Lukačević from Hewlett Packard Enterprise operated by Selectium.
The final presentation of the day was ‘How HPE GreenLake – Selectium Program is changing the Cloud game’ presented by Martina Matoš, ESE HPE GreenLake – Selectium Program Lead, Hewlett Packard Enterprise operated by Selectium, and Tomislav Alpeza.
Platinum, Gold and Silver Partner Ready Program plaques were awarded to representatives from partner companies. Photo credit: Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
Hewlett Packard Enterprise operated by Selectium scores a big success with ‘Presenting HPE NPI 2025’ event
Hewlett Packard Enterprise operated by Selectium recently hosted its annual enablement event, ‘Presenting HPE NPI 2025,’ for key partners and distributors. Prominent HPE Alliance Partners, including Kioxia, Microsoft and Cohesity supported the New Product Information event.
The company’s biggest event of the year took place at the Bohinj ECO Hotel in Bohinjska Bistrica, Slovenia, on May 15. The primary focus of the day was to provide insights into HPE’s strategic vision and emphasize the significance of the partnership community. Throughout the day, attendees were immersed in a series of engaging sessions and presentations covering a wide range of topics relevant to the HPE ecosystem.
Boštjan Kosi, Director at Hewlett Packard Enterprise operated by Selectium. Photo credit: Hewlett Packard Enterprise operated by Selectium
The event began with an opening speech by Boštjan Kosi and Matej Čehovin, Partner Business Manager at Hewlett Packard Enterprise operated by Selectium, who provided an overview of the day’s agenda and presented a brief strategic overview of the HPE brand, emphasising the importance of partnership within the community.
Next Boštjan Kosi and Klemen Mihelčič introduced the new generation of HPE servers, providing insight into the HPE Compute portfolio. Tomislav Kelava presented the HPE Storage & Backup portfolio, including an overview of HPE Zerto. Tomislav then explored the foundations of secure hybrid cloud.
Boštjan Kosi introducing the new generation of HPE servers. Photo credit: Hewlett Packard Enterprise operated by Selectium
In a session titled “From nAIvety to Real AI Usability in Practice”, Iztok Renčelj (EdgeTech d.o.o.) and Luka Stopar (Solvesall d.o.o.) led a compelling discussion exploring the evolving landscape of artificial intelligence and its practical impact on businesses. The presentation showcased three industrial use cases of artificial intelligence and optimization algorithms.
It began with a digital twin for the production of heat exchangers which automated production planning and designed product stacking. This was followed by the Pošta POI solution for automatic delivery zone planning, which utilised GPS trace analysis to determine delivery points, time profiles, and workload metrics, thereby enhancing the efficiency of the postal network and the quality of the central address register. The third example was a RAG platform for remote campervan management, which combined IoT hardware with a conversational agent to control devices and support the user.
Photo credit: Hewlett Packard Enterprise operated by Selectium
A coffee break allowed the participants to recharge before diving into the next session. Petar Hucman (Hewlett Packard Enterprise operated by Selectium) highlighted the HPE GreenLake portal and Morpheus. This was followed by VM Essentials, presented by Nemanja Milutinović (HPE). He introduced usto the new virtualisation platform on the market – the HPE Morpheus VM Essentials platform reduces your expenses and brings capabilities you are familiar with, such as quick VM deployment, online VM migration, and high availability. It brings a comprehensive alternative hypervisor platform and easily integrates with your current one through a common management interface.
Gorazd Kikelj, Hewlett Packard Enterprise operated by Selectium, then discussed securing hybrid cloud networks using HPE Aruba Networking Solutions. The session concluded with Primož Tolar highlighting the key offerings within HPE Services.
As the day progressed, partners participated in a prize quiz, which was very popular. The quiz winners were rewarded with a range of exciting prizes. The lunch break provided an opportunity for networking and informal discussions, further fostering connections within the community. Participants had time to rest and refresh before transitioning to leisure activities.
Photo credit: Hewlett Packard Enterprise operated by Selectium
Leisure time was reserved for bowling along with sounds from a DJ, providing a perfect opportunity for partners to unwind, relax and engage in friendly competition. The event continued on Friday, May 16, with breakfast, followed by a roundtable discussion encouraging deeper engagement and collaborative dialogue among attendees.
The importance of this event cannot be overstated. It serves as a catalyst for accelerating the sales pipeline, identifying new market opportunities and driving overall pipeline growth. Attendees had the chance to witness firsthand the latest innovations from Hewlett Packard Enterprise, gaining a competitive edge in the ever-evolving IT industry.
Feedback from the partner community was overwhelmingly positive, as they recognized that HPE is moving in a direction that can help them succeed in the market. This event served as a platform to showcase HPE’s commitment to its partners and joint success, emphasizing the invaluable role partnerships play in shaping the future and implementing advanced solutions in the IT industry.
Photo credit: Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
Mindware expands footprint into East Africa with strategic launch in Nairobi
NAIROBI, KENYA: As part of its strategic expansion, Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, marked a powerful new chapter in its growth journey with the official launch of its East Africa operations, celebrated through a high-energy event in Nairobi on May 27, 2025.
Bringing together over 200 channel partners, industry leaders, and top vendor representatives, the event served as a clear declaration of Mindware’s commitment to empowering East Africa’s digital future. The Nairobi office, now fully operational, will serve as the company’s strategic hub for East Africa covering Kenya, Uganda, Tanzania, Rwanda, and Ethiopia.
“This launch is not just about opening doors, it’s about opening possibilities” said Spiros Rafailovits, Territory Manager, East Africa at Mindware. “We are here to co-create the future of technology in East Africa by investing in people, forging trusted partnerships, and delivering cutting-edge solutions that accelerate growth across the region.”
Since announcing its East Africa expansion earlier this year, Mindware has made bold strides; doubling its local workforce, onboarding regional vendors, and hosting partner enablement sessions across key markets. These actions reflect Mindware’s strong momentum and growing relevance in the region.
The launch event went beyond the traditional format, with inspiring keynote addresses, forward-looking panel discussions, and networking sessions that enabled stakeholders to explore Mindware’s expanded portfolio and strategic roadmap. In line with its partner-first strategy, Mindware has rolled out technical and sales enablement programs, and is working with vendors to deliver certification courses tailored to local market needs.
With new partnerships already signed with regional ICT providers, Mindware is set to announce several new vendor collaborations in the coming weeks further expanding its portfolio in cloud, cybersecurity, networking, and enterprise technologies.
Partners Voices
“Mindware’s setup in Kenya has brought a new level of professionalism and opportunity to the local IT channel. Their commitment to partner success is evident in every interaction. As it is said, ‘focusing on customer satisfaction is crucial to building lasting relationships’, this is exactly the game changer that Mindware has brought to the Kenyan market. We can’t ask for anything more” – Cornelious Anjichi, Chief Finance Officer at Down to Earth Technologies
“Working with Mindware has been a game-changer. Their local presence means faster support, better access to new technologies, and a new partnership approach that helps us grow” – Peris Kabora, Supply Chain and Administration Manager at Sybyl Kenya Ltd.
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
Midis Group makes a substantial impact at Connected Africa Summit
Africa’s digital era is here, and Midis Group is proud to be part of it. As key sponsors of the Connected Africa Summit in Kenya, Midis Group’s Local Office experts and industry pioneers played a prominent role in advancing transformative technologies, building strategic partnerships, and unlocking opportunities across the continent.
Held in Diani, Kenya, from May 26 to 29, 2025, the summit aimed to ‘Create business opportunities for growth’ by bringing together local and regional innovators and businesses. The Summit featured a distinguished lineup of speakers, notably including the Honourable William Kabogo, Cabinet Secretary of the Ministry of Information, Communications, and Digital Economy, and attracted a diverse international audience of delegates, ambassadors, and sponsors.
Midis Group remains deeply committed to contributing to Africa’s transformation by supporting both the public and private sectors in launching future initiatives that address local needs, empowered by digital advancements, and interconnected globally. Our dedication to sustainable growth and innovation aims to create an environment where technology delivers meaningful progress for people and communities across Africa.
Ernest Sales (centre above) meeting Midis Group affiliates: HPE operated by Selectium, AIdeology, One Identity, IGEL, Matrix42, Blackberry, Kyriba, IBM operated by MIBB, Quest, MBCOM Technology, a Broadcom & VMware Representative. Photo credit: Midis Group
Ernest Sales, President Local Office and Co-President Retail at Midis Group, highlighted the significance of the Summit and Midis Group’s role in shaping Africa’s digital transformation:
“This year, there’s a sense of building energy and momentum at the Connected Africa Summit. We’ve crossed a tipping point with key technologies like AI and the Cloud, unlocking new avenues for growth and innovation” said Mr. Sales.
“At Midis Group, we’re proud to support this pivotal event, standing alongside governments and business leaders driving progress across the continent. Together with our trusted affiliates, we are committed to empowering Africa’s digital transformation, fostering innovation, and building a more connected, prosperous future for all.”
Midis affiliate teams at Connected Africa Summit, from top left to bottom right: Ivanti, Commvault, Citrix and Cohesity. Photo credit: Midis Group
15 Midis Group Local Office brands took part in the Connected Africa Summit this year
Together with its affiliates, the Group presented a comprehensive ecosystem of solutions, each with deep regional knowledge, positioning the group as a trusted partner for businesses throughout Africa.
Throughout the summit, Midis Group experts contributed to critical discussions. On day one, Shehzaad Noormahomed (Regional Sales Director, Citrix) delivered a keynote on “Smart Teams – Building the Augmented Workforce”, followed by a panel featuring Eric McGee (Technical Sales Engineer, Ivanti).
On day two, Jorge Colotto (CEO, AIdeology) presented “Reimagining the Public Sector Through AI & Digital Infrastructure”. At the same time, concurrently, Ravi Baldev Singh, Senior Director, Sales Engineering – Emerging Markets at Commvault, delivered a keynote on “The Infrastructure of Trust: AI, Data & Digital Governance.”
ICT Authority of Kenya and Midis Group Local Office teams at Connected Africa. Photo credit: Midis Group
Panel discussions included “Controlling Data: Africa’s Path to Digital Independence” featuring Mohammed Arafa (System Engineer, BlackBerry) and Francis Kiambati (Head of Technology Sales and Services, CEA, Cohesity).
The Cybersecurity session “Cybersecurity By Design: Embedding Trust into Digital Infrastructure” featured keynotes with Andries Lategan (Technology Officer, MBCOM Technologies) and panel participation on “AI On Both Sides: Fighting Cybercrime With AI Agents” with Eric McGee (Ivanti) and Samer Hani (Managing Director META, EE & GR, Matrix42). Additionally, Saleh Al-Nemer (UKIMEA O-CTO & Vertical Solutions, HPE) presented on “Africa’s Leap: IoT Driven Infrastructure for A Connected Continent.”
iSTYLE Iraq opens new APR store in Al Mansour, Baghdad
The iSTYLE Iraq team are celebrating after the successful opening event on May 1 for the new Apple Premium Reseller store in Amirat Street, Al Mansour, Baghdad.
An amazing 100+ guests attended the exciting opening event, and all sorts of entertainment were provided to jazz up the evening, from a live performance by a violinist to live drawing by a digital artist and a set by a DJ to liven the proceedings.
“The opening of our new iSTYLE Apple Premium Reseller store in Baghdad marks a milestone for our team and Apple enthusiasts across Iraq. From the initial planning to the successful launch, this achievement is a testament to our team’s dedication, creativity, and hard work. I want to extend my sincere thanks to everyone involved in making this opening a success and for their continued efforts in bringing the Apple experience closer to our customers each day” said Nicolas Daher, Managing Director, Retail, Midis Group.
There was plenty of entertainment for Apple fans as the new store opened. Photo credit: iSTYLE
“Now our customers will discover what it means to be more than just a customer – not only service, but an Apple-level service” said Mukhalad Alsahaf, Iraq Retail Manager.
To make the event even more attractive to Apple fans, there were exclusive in-store bundle offers and discounts during the opening as well as trivia questions with instant prizes from the MC at the event. The new APR store provides various services, including Apple product sales (iPhone, iPad, Mac, Apple Watch, and accessories), personalized customer support, and warranty handling.
This is the second iSTYLE store in Iraq, adding to the existing Arasat store with more openings planned to come in the next year.
The iSTYLE Amirat team and managers in the new APR store. Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 45 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
Successful eSolutions User Group Conference 2025 in Riyadh
Event explored how IBM Maximo, AI and digital twin technologies reshape the way critical assets are managed, maintained and optimized
April 30, Riyadh – eSolutions Saudia, in collaboration with IBM, hosted the 2025 edition of the IBM Maximo User Group Conference in Riyadh – a high-impact gathering tailored specifically for asset managers, operations leads and maintenance professionals across Saudi Arabia and the wider region.
The Conference brought together a powerful mix of industry leaders from facility, infrastructure, utilities, manufacturing, transportation and entertainment, all with a shared goal: to explore how IBM Maximo, AI and digital twin technologies are reshaping the way critical assets are managed, maintained and optimized.
Video credit: MDS SI
With a carefully curated agenda, the conference offered real-world success stories, product innovation and actionable insights. It kicked off with a warm welcome from Ziad Lamaa (General Manager, eSolutions Saudia) and Olga J. Parra (Data and AI Brand Leader, IBM), setting the stage for a day of focused discussions on smarter, more resilient asset operations.
“It’s an honor to bring together our clients once again for our second conference, creating a platform to exchange knowledge, celebrate successes and explore the future of asset management. We sincerely thank our clients for sharing their journeys and extend our gratitude to our partners and valuable speakers for their contributions. We look forward to continuing to drive innovation through AI and digital twin technologies” said Ziad Lamaa, GM, eSolutions Saudia.
A high-energy kickoff
Renowned World Champion Public Speaker and TEDx Speaker, Mohamed Qahtani, captivated the room with a keynote titled “What AI Can Do for You,” energizing the crowd with forward-looking insights and relatable storytelling on the practical potential of AI in daily operations.
Mohamed Qahtani, renowned TEDx speaker and World Champion Public Speaker. Photo credit: MDS SI
IBM’s vision for AI-infused operations
The spotlight then shifted to Gayathri Magie, IBM’s KSA Lab Director and Development Director, who unveiled IBM’s product roadmap and painted a clear picture of the future of AI-infused asset lifecycle management – an essential direction for any enterprise navigating the digital era.
Gayathri Magie, IBM KSA Lab Director. Photo credit: MDS SI
From strategy to action
The conference emphasized more than just vision – it delivered practical insight. Alex Sanders, Director of Consulting and Pre-Sales at eSolutions Saudia, walked the audience through how Maximo is being delivered as a managed solution, streamlining operations while maximizing returns.
This momentum continued with a second keynote by Shukri Habib, Managing Director at QualiServ, who explored how AI and digital twins are transforming reliability strategies across industries.
Photo credit: MDS SI
Real-world impact: clients take the stage
Client success stories brought the conference to life, illustrating how IBM Maximo is driving real transformation across diverse sectors — from public infrastructure to global manufacturing and entertainment.
Mohammed Al Marshoud, Assistant Director General of the General Department of Road Maintenance, shared how Maximo is enhancing operational governance and streamlining road maintenance across the Kingdom.
Robert Berkel, Global Head of Digitalization and IT at Quant, demonstrated how their adoption of IBM MAS is fueling smart maintenance strategies with measurable returns.
Meanwhile, Annas Abu Laban, Associate Director at SEVEN, spoke about building a smarter, safer entertainment ecosystem – with Maximo as a foundational tool for innovation.
Photo credit: MDS SI
Technology partnerships and innovation
The day also featured a spotlight on innovation with Hani Obeid, Co-Founder and VP of Business Development at Picacity, presenting their integrated AI and Digital Twin platform, and Alan Hughes, President of Digital Business Automation at BMC Software, sharing data-driven strategies for proactive asset management.
A collaborative future
The event concluded with final remarks from MC Rob Day, reflecting the core message of the conference: collaboration, innovation and real-world transformation.
As digital transformation accelerates across the Kingdom, the eSolutions User Group Conference reinforced its position as the region’s go-to gathering for those serious about unlocking the power of IBM Maximo, AI, and intelligent asset management.
Founded in 2012 with offices in Riyadh and Jeddah, Saudi Arabia, IBM Business Partner, eSolutions provides business consulting and digital technology services. The company offers special expertise in IBM Watson® IoT and IBM Maximo solutions. eSolutions is a member of the Midis Group of companies.
Mideast Data Systems L.L.C campaign to grow a greener UAE and a more sustainable future
As part of MDS’ Road to Sustainability Campaign, Mideast Data Systems L.L.C. recently reached for their shovels and took part in a major environmental campaign event – For Our Emirates We Plant. The activity, which took place on April 22 at the Mangrove Beach in Umm Al Quwain, was initiated by Emirates Environmental Group (EEG) and attracted companies and various entities from across the UAE.
The MDS team planted an amazing 250 Avicennia marina mangrove trees, which as they grow, will help to offset 36.25 MTCO2e annually. Avicennia marina, commonly known as the grey mangrove, is a woody shrub or small tree that thrives in salt-laden soils in coastal regions. It plays a crucial role in coastal ecosystems by stabilizing shorelines and providing habitat for various marine species. (Wikipedia)
Present on the day for MDS were Khaled H. Nehme, MDS Site & Power Projects Director along with team members from MDS Site & Power Solutions and MDS Computers.
The team’s hard work was recognized with this sign. Photo credit: MDS LLC
“Seeing people from different companies and sectors working together to make a difference in our own little way and having a common goal is a testament to how important environmental conservation is” said Khaled H. Nehme, MDS Site & Power Projects Director. “At Mideast Data Systems, we will continue our efforts and vision for a more sustainable future.”
The campaign is a crucial part of the country’s goal of a greener UAE. Mideast Data Systems L.L.C participation in the campaign shows the level of the organization’s commitment and understanding of the importance of reducing and offsetting carbon emissions in the environment, a key part of the UAE’s vision of Carbon NET-ZERO by 2050.
MDSap positioned as a leader in the IDC MarketScape: Turkey SAP Implementation Services 2024
ISTANBUL, TURKEY – (23.04.25) – MDSap Turkey has been named a Leader in the IDC MarketScape: Turkey SAP Implementation Services 2024 Vendor Assessment. The IDC MarketScape report offers a comprehensive assessment of the capabilities and strategies of service providers in Turkey’s SAP implementation services landscape.
The recognition reflects MDSap’s deep industry knowledge, robust consulting expertise, and ability to deliver high-impact SAP solutions tailored to the evolving needs of clients.
According to the report, “MDSap is a technology consulting company specializing in data-driven digital transformation, with a focus on SAP and analytics solutions. It serves organizations in industries such as finance, healthcare, retail, and the public sector and offers services in ERP integration, human experience optimization, financial digitization, and supply chain management.”
The company’s specialized solutions for the banking and public sectors, combined with advanced tools such as SAP ALM and SAP S/4HANA Migration Cockpit, enable organizations to manage complex implementations efficiently and with minimal disruption.
“We believe being positioned as a Leader by IDC MarketScape is an important milestone that affirms the trust our clients place in us and our commitment to excellence in digital transformation” said Nesrin Demirci, General Manager at MDSap. “Our team continues to deliver industry-specific, scalable SAP solutions that empower our clients to grow, innovate, and adapt in a rapidly changing environment.”
MDSap’s local presence in Istanbul and Ankara, along with its R&D center in Gebze and regional network through the Midis Group, enables it to scale rapidly while drawing on a broad pool of certified experts across EMEA.
With over 300 enterprise clients—including major financial institutions and public sector organizations—MDSap continues to be a trusted partner in accelerating SAP S/4HANA adoption, optimizing business processes, and enabling data-driven decision-making.
About IDC MarketScape
The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in each market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
