Southcomp Polaris and Dell Technologies hold Partner event in Senegal
Southcomp Polaris, part of the Mindware Group, held a successful partner event recently at the Noom Hotel in Dakar in collaboration with Dell Technologies, focused on the theme: “Unlocking Business Value with AI, Secure Cloud, and Cyber Resilience.”
The half-day event featured valuable and practical discussions centred on three primary areas: Artificial Intelligence, Cloud and Infrastructure, and Cyber Resilience. Participants had the opportunity to explore recent innovations, exchange perspectives, and identify emerging growth opportunities alongside other company partners.
The event began with a welcome from Khalid Cherradi, Business Unit Manager, Southcomp Polaris, who set the tone of the meeting in this way: “At Southcomp, our role is to go beyond distribution — we are committed to enabling our partners with the right strategy, skills, and ecosystem to drive sustainable and scalable growth.”
Khalid was followed with presentations by the Dell Technologies team: firstly Younes Abejja, Regional Channel Program Manager, Africa, then Youssef Ibrak, Advisory Sales Engineer, and Mohammed Tarik Zarkik, Inside Product Specialist. Their talks featured the Dell Partner Program, the Dell AI Factory, and ‘Power your innovation with modern Compute.’
Khalid Cherradi, Business Unit Manager – Dell, from Southcomp Polaris at the Dakar event. Photo credit: Southcomp Polaris
After morning coffee, the second session of the day began with Benoit Gougeon, Consultant for Southcomp Polaris, with an agenda-setting presentation entitled ‘Artificial Intelligence: Applications and Perspectives.’ Benoit added a key thought after the event: “AI is not just about technology — it’s about turning data into real business outcomes. The organizations that will lead are those that can combine infrastructure, data, and security to scale AI with confidence.”
Badr Mazini, Security and Resilience Platforms Sales Executive (North & West Africa) from Dell Technologies, followed up with thoughts on cyber resilience solutions, and his colleague Yasser Elouarith, Services Account Executive, added insights in a presentation entitled ‘Putting it all together with Dell Technologies Services.’
Further key thinking about unlocking greater business value in the age of AI came from Naji Elhassouni, Sales Account Director, Dell Technologies: “In today’s digital era, success is not just about adopting technology — it’s about building an ecosystem where infrastructure, data, and services come together to deliver real business outcomes.”
A moment together at the close of the meeting. Photo credit: Southcomp Polaris
“We extend our sincere appreciation to all attendees for their dedication, and we look forward to furthering these conversations and pursuing new collaborative opportunities in the future” said a spokesperson for Southcomp Polaris on their LinkedIn profile.
Southcomp Polaris, a Mindware Group company, is a value-added distributor (VAD) specialized in IT solutions across North, West, and Central Africa. With a presence through several local entities, Southcomp Polaris supports a wide network of partners by offering a comprehensive portfolio of solutions covering infrastructure, cloud, cybersecurity, and artificial intelligence.
Through a combination of local proximity, technical expertise, and the strength of an international group, Southcomp Polaris plays a key role in developing regional IT ecosystems and supporting organizations in their digital transformation journey.
i4 Solutions put C-suite executives inside a live cyberattack. Here’s what happened…
Nobody warned them it was starting.
One moment, security executives at i4 Solutions’ Zero Hour event were settling in for what they assumed would be another well-catered evening of vendor presentations and polite small talk. The next, the room shifted. Dossiers appeared on the table. Roles were assigned. A timer started. And, somewhere inside a fictional LNG operator called Gulf Meridian Energy WLL, something had gone very wrong.
That was the point.
The event, held in Doha on 29 April 2026, was built around a live crisis simulation designed for C-suite decision-makers. Not a tabletop exercise for IT teams. Not a conceptual walkthrough of threat landscapes. An actual ticking-clock scenario where every choice the teams made had scored consequences across three metrics: systems integrity, reputation, and regulatory standing. Get it wrong and those numbers moved. The room felt it.
“You’re not watching a crisis. You’re running one.” Attendee, after the event.
The simulation ran across two distinct crisis cases, each built around eight decision injections. At every turn, teams faced four closed options. No open-ended brainstorming, no time to consult a consultant. You pick, you move, you live with what happens next. It is the kind of structure that exposes how executives actually think under pressure, which is very different from how they say they think in a meeting room.
What set Zero Hour apart from most executive events you’ll find on the Gulf tech calendar is something that required a lot of discipline to pull off: the technology behind the simulation was never named during the exercise itself. The platforms, the capabilities, the tools that were quietly embedded into every scenario, every injection, every consequence, stayed off the table until the very end of the evening. Only then, after the teams had spent an hour leaning on those capabilities without knowing it, did the reveal happen.
“I’ve been to probably fifty of these vendor events in the last decade. I walked in expecting slides. What I got was forty-five minutes of genuinely not knowing if we were making the right call on things we do not do on a daily basis. That’s not something you forget.” — Chief Operating Officer, regional infrastructure firm
Boutros El Haddad, General Manager of i4 Solutions, explaining the unfolding emergency situation at the cyber security event. Photo credit: i4 Solutions
It is a brave creative choice. Most vendors can’t resist putting a logo on slide one. The Zero Hour team held off until the audience had already felt the value, which meant the reveal landed differently than any product demo could.
The C-suite audience has been talked at for years. They have sat through enough “cyber awareness” decks to last several careers. What they respond to is being made to feel something real, even when the company and the crisis are fictional. Zero Hour understood that. The format was built around it from the ground up.
Photo credit: i4 Solutions
“The scenarios felt local. The stakes felt real for this region. That’s a detail that gets missed at a lot of global vendor events, where you can tell the material was built somewhere else and repurposed. This wasn’t that.” — CISO, Public Sector.
Events at this level of design intentionality are genuinely rare in this market. Most technology companies still default to the safe format: a keynote, a panel, a dinner. i4 Solutions chose to do something harder and by all accounts, it paid off.
In the fast paced, data-driven world we live in today, it is essential for businesses across different sectors to adopt new information technology solutions that are more effective to their business operations. i4 Solutions is dedicated to offering companies the technologies that enable their digital transformation journey towards improving day-to-day operations, providing valuable data and reporting, and guaranteeing a competitive advantage in the 21st century.
MBCOM Technologies, Broadcom Representative, wins seven partnership awards from Broadcom
MBCOM Technologies was honoured to receive seven partner awards from Broadcom at their annual Software Partners Awards. The achievement highlights the strong partnership between the two companies and the dedication MBCOM’s teams show each day in supporting customers throughout the region.
On the Group website, Broadcom set the scene for the awards: “Our winning partners played key roles in driving innovation, go-to-market execution excellence, investing in enablement and technical expertise — all while delivering superior customer outcomes.”
Nehme Mouchantaf, VP META & EE, MBCOM Technologies, Broadcom representative, thanked everyone involved at MBCOM: “Behind every award is the dedication of our incredible team, the trust of our customers, and the strength of our partnership with Broadcom. Thank you Broadcom for this recognition and for the continued collaboration that drives innovation and impact across our markets. Here’s to pushing the boundaries even further — together.”
On their LinkedIn profile, the MBCOM team thanked Broadcom for the awards in this way: “Below are the awards granted to MBCOM. The first three are global worldwide awards, which is a remarkable accomplishment and a reflection of the great work being done across our organization. We are very proud of all of you. This recognition celebrates our commitment to cybersecurity leadership, technical excellence, and consulting expertise — helping organizations innovate, secure their environments, and unlock the full value of Broadcom’s portfolio.”
At the Broadcom Software Partnership awards, MBCOM received:
Global Partner of the Year – Cybersecurity Partner of the Year
Global Partner of the Year – IMS Partner of the Year
Global Technical Enablement – Partner of the Year
Cybersecurity Aggregator – Partner of the Year – EMEA
Expert Advantage Consulting Services – AOD Partner of the Year – Europe
Broad Portfolio – Expert Advantage Consulting Services – Europe
Technical Enablement – IMS Partner of the Year – Europe
MBCOM Technologies is a subsidiary of the Midis Group and is the sole distributor for Broadcom Software (including CA and Symantec software solutions) in five substantial territories – the Middle East, Turkey, Africa, Eastern Europe and CIS.
MAGNOOS Information Systems recognized as EMEA Partner of the Year 2026 and honored for delivery excellence at 2026 BMC Helix Solution Provider Partner of the Year Awards
Dubai, UAE – 22 April– MAGNOOS Information Systems has been recognized by BMC Helix at the 2026 Solution Provider Partner of the Year Awards, receiving the EMEA Partner of the Year 2026 – Sales Award and an Honorable Mention for Helix Best Practices – Delivery.
These prestigious recognitions celebrate partners that demonstrate excellence in innovation, transformation, and measurable customer outcomes. The awards were announced during BMC Helix’s Global Sales Kick-off. The achievement reflects MAGNOOS’ strong position in enabling organizations to accelerate their digital transformation journeys through AI-driven operations, intelligent automation, and enterprise service management.
“At MAGNOOS, we believe that true transformation is measured by execution and outcomes” said Abdullah Smadi, General Manager. “Being recognized across both Sales and Delivery by BMC Helix reinforces our commitment to not only drive growth, but to deliver real, scalable impact for our customers across the region.”
“Congratulations to today’s winners, all of whom demonstrated what’s possible when deep expertise meets a shared commitment to delivering meaningful customer outcomes. Together, we’re helping our customers navigate transformation with confidence, and extending the value they realize from our solutions” said Jeff Hardy, Chief Revenue Officer, BMC Helix.
Through its strategic partnership with BMC Helix, MAGNOOS continues to support enterprises in modernizing IT operations, enhancing service delivery, and unlocking value through AIOps, automation, and data-driven decision-making. BMC Helix’s robust partner ecosystem extends the reach of its solutions, enabling organizations to maximize value and achieve meaningful business results.
MAGNOOS Information Systems is a leading provider of Data & AI, Intelligent Automation, and Digital Service Management solutions across the Middle East. As part of the Midis Group, MAGNOOS helps organizations transform their operations through cutting-edge technologies, enabling smarter decision-making, operational efficiency, and scalable innovation. With a strong partner ecosystem and deep domain expertise, MAGNOOS delivers end-to-end solutions spanning data platforms, AI use cases, and enterprise automation to drive measurable business outcomes.
Southcomp Polaris, partners Dell Technologies and Microsoft strengthen the IT ecosystem in West Africa
Abidjan, Ivory Coast – March 2026 – Southcomp Polaris, a Mindware Group company, brought together key players from its ecosystem in Abidjan during an exclusive networking event organized in partnership with Dell Technologies and Microsoft, reaffirming its ambition to play a key role in accelerating digital transformation across West Africa.
Held at the West Restaurant in Abidjan, the event gathered partners, IT decision-makers, and technology experts around a program focused on strategic challenges related to IT infrastructure, cyber resilience, and artificial intelligence.
In a context of accelerated digitalization across African enterprises, Southcomp Polaris continues to implement its strategy aimed at building a strong, value-added partner ecosystem capable of supporting organizations in their transformation projects.
A strategic vision driven by industry leaders
The evening was opened by Benoit Malraison, Vice President – Southcomp Polaris, who presented the vision of the Mindware Group and Southcomp Polaris’ positioning in Africa.
“Our ambition is clear: to support our partners’ growth by providing access to the best technologies, key expertise, and a strong ecosystem capable of generating sustainable value in the African market,” he stated.
Anis Abdessalem, General Manager – Southcomp Polaris (Tunisia, Ivory Coast & Libya), added: “West Africa represents a strategic growth driver for Southcomp Polaris. We are actively investing in the development of our ecosystem to support our partners in their ambitions and digital transformation projects.”
Nawfal Saoud, General Manager, Dell Technologies, Morocco and West Africa, presents at the event. Photo credit: Mindware
Focus on key priorities: cyber resilience, infrastructure, and AI
Discussions highlighted current technology priorities for businesses through several key interventions:
Nawfal Saoud, General Manager for Morocco, West Africa & Dom Tom Islands – Dell Technologies, emphasized the importance of cyber resilience in an environment where threats are becoming increasingly sophisticated.
Omar Sqalli, Channel Sales Director, North West Africa and Levant – Dell Technologies, presented updates to the Dell Partner Program, designed to support partner enablement and growth.
Ouadia Boukachabine, Channel Data Center Specialist – Dell Technologies (Morocco, North West Africa), shared the latest innovations in infrastructure and data center solutions.
Elias Ghanem, Lead Consultant Presales – Mindware, delivered a session on “Empowering the Future with AI & Security”, highlighting the strategic role of artificial intelligence and security in modern IT environments.
Guests and partners enjoy refreshments and networking at the Southcomp Polaris event. Photo credit: Mindware
A strengthened commitment to regional market development
Beyond the presentations, the event provided an opportunity to strengthen relationships between partners and vendors, with the presence of Southcomp Polaris and Dell Technologies teams who traveled specifically for the occasion.
In both a professional and friendly atmosphere, discussions continued over dinner, encouraging experience sharing and the identification of new business opportunities.
Nawfal Saoud, Dell Technologies, said: “Our collaboration with Southcomp Polaris and Microsoft enables us to deliver concrete solutions tailored to local challenges, particularly in cyber resilience and modern infrastructure.”
A confirmed momentum across Africa
Through this initiative, Southcomp Polaris reinforces its positioning as a strategic partner of choice for IT players in Africa, leveraging the strength of the Mindware Group and strong alliances with global technology leaders.
By multiplying high-value initiatives of this kind, Southcomp Polaris aims to accelerate channel development, foster innovation, and sustainably support the digital transformation of African enterprises.
Southcomp Polaris, a Mindware Group company, is a value-added distributor (VAD) specialized in IT solutions across North, West, and Central Africa. With a presence through several local entities, Southcomp Polaris supports a wide network of partners by offering a comprehensive portfolio of solutions covering infrastructure, cloud, cybersecurity, and artificial intelligence.
Through a combination of local proximity, technical expertise, and the strength of an international group, Southcomp Polaris plays a key role in developing regional IT ecosystems and supporting organizations in their digital transformation journey.
Mindware, part of the Midis Group, is a leading value-added distributor (VAD) in information technology across the Middle East and Africa. With over 30 years of experience, Mindware offers a comprehensive portfolio covering hardware, software, and services, supported by a network of more than 6,000 partners and strategic alliances with leading vendors and publishers.
Insight: How to Modernize Public-sector Device Management in the Gulf States
Emirates Business Machines (EBM), part of MDS System Integration Group, is helping clients in the public sector transform their approach to end-user device management with Lenovo TruScale Device as a Service (DaaS). As a trusted digital transformation partner for enterprise and government across the Gulf states, EBM has already delivered successful DaaS projects for a number of key UAE government agencies.
The challenge for public sector organisations is clear: device lifecycle management is complex and demanding at scale. Capital investment in devices diverts resources from strategic projects which, after all, is often part of the mission of a typical public sector body. As technology develops constantly and supply chain shortages leads to price volatility, end-user computing budgets are often at risk.
What’s the answer? According to EBM, harnessing Lenovo TruScale DaaS to switch from CapEx to OpEx leads to significant gains compared to acquiring and managing devices in-house. The EBM model ensures affordable, predictable pricing, for 3-5 years. This will improve employee productivity and reduce pressure on internal IT teams.
Copyright: Lenovo
The potential gains seen so far are impressive:
15-25% reduction in total cost of ownership versus a traditional CapEx model
20-30% reduction in IT maintenance costs
10-15% improvement in employee productivity
Protects IT budgets against volatility in hardware pricing
Enables modernization initiatives by eliminating the need for up-front capital investment and streamlining procurement
Delivers rapid return on investment by reducing IT support costs and increasing productivity
“As governments shift towards investing in AI, budgets for end-user computing are being squeezed” said Raed Dabbous, General Manager, EBM. “With Lenovo TruScale DaaS, they can give users access to the latest devices while spreading the costs over 3-5 years and reducing the technical support burden on their IT team.
“We recently spoke to a healthcare organization who are very concerned about skyrocketing hardware prices. We told them the only way to absorb those price increases is to structure the cost with a model like Lenovo TruScale DaaS” added Raed Dabbous.
How did EBM develop the partnership with Lenovo that led to the success of the Device-as-a-Service model? According to Raed Dabbous, it’s down to business experience and a track record of collaboration. EBM has a strong relationship with Lenovo and deep experience of delivering large-scale projects for public-sector organizations in the UAE and beyond. Working with EBM and Lenovo can help government clients unlock the potential for IT modernization and digital transformation.
Once an organization has made the shift to centralized device lifecycle management with Lenovo TruScale DaaS, it opens up opportunities to improve multiple aspects of end-user computing. Practical and useful new insights become possible:
Endpoint security is improved with standardized, centrally managed hardware and continuous monitoring.
Digital workplace analytics allow insights into working patterns and employee behavior to enable smarter working practices.
AI-powered productivity tooling for intelligent automation of everyday tasks helps users focus on higher-value work.
Sustainability gains can be expected too: device management extends device lifecycles, ensures responsible recycling and reduces electronic waste. “I can vouch for the fact that Lenovo are the best in the market for DaaS, and their pricing is very competitive. By combining Lenovo TruScale with EBM’s security and technical support services, we can offer a truly end-to-end device lifecycle management for public-sector organizations across the UAE and the wider region” said Raed Dabbous.
Emirates Business Machines (EBM), part of MDS System Integration Group, is a Systems Integrator and IT Solutions company. The company designs, sells, implements, integrates, and supports Datacenters, Servers, Storage, Software Defined, Hyper-converged, Networking, IT Security, Lenovo endpoint computing and client/server applications as well as emerging technologies such as Cloud, Big data, Analytics and IoT. EBM has sales and support offices in Dubai and Abu-Dhabi.
Mindware partners with SUSE to boost open-source adoption in MENA
Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, has signed a strategic distribution partnership with SUSE, a global leader in enterprise open-source solutions. The agreement aims to accelerate the adoption of SUSE’s enterprise portfolio across the Middle East and North Africa (MENA), supporting organizations seeking secure, flexible, and sovereign IT infrastructure.
Under the partnership, Mindware will distribute SUSE’s portfolio, including SUSE Linux, SUSE Cloud Native as well as SUSE Edge and SUSE AI solutions. The collaboration will focus on channel recruitment and enablement, joint go-to-market initiatives, demand generation, and comprehensive technical support.
The partnership comes as organizations across the region reassess their infrastructure strategies in response to rising virtualization costs, evolving regulatory requirements, and increasing demand for digital sovereignty. By combining SUSE’s enterprise-grade open-source technologies with Mindware’s regional expertise and partner ecosystem, the companies aim to deliver cost-effective and scalable infrastructure solutions across key industry verticals.
Commenting on the announcement, Nicholas Argyrides, Vice President Gulf & East Africa at Mindware said: “Partnering with SUSE strengthens our infrastructure portfolio with enterprise-grade, vendor-neutral solutions. As organizations modernize their environments and explore alternatives to traditional virtualization, SUSE enables our partners to address these needs confidently. Together, we are committed to equipping the channel with the tools, expertise, and support required to drive digital transformation across the Middle East & North Africa.”
Mindware will provide value-added services including architectural design, proof-of-concept (PoC) support, marketing-as-a-service, specialized logistics, and dedicated product management to ensure strong vendor-partner alignment.
“We are excited to partner with Mindware to expand enterprise open-source adoption across the Middle East and North Africa,” said Ismail Ibrahim, Sales Director & General Manager for CEMEA at SUSE. “Together, we will empower customers with secure, scalable, and cost-effective infrastructure solutions.’’
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
Mideast Data Systems LLC shines at Eco Industrial Expo Forum and Exhibition 2026 in Abu Dhabi
Mideast Data Systems LLC was honored to participate in Eco Industrial Expo Forum and Exhibition 2026, the UAE’s first specialized industrial exhibition dedicated to environmental sustainability and clean industry solutions. The event was organized by the Sheikh Mohammed bin Khalid Al Nahyan Cultural Center under the “Shamma Bint Mohammed Environmental Education Program” initiative, with the slogan Green – Blue – Sustainable.
Held under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, the exhibition convened national leaders and industry pioneers in support of the UAE Vision 2030. The exhibition was conducted in the presence of H.H. Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan, H.E. Dr. Amna bint Abdullah Al Dahak Al Shamsi, Minister of Climate Change and Environment, and representatives from ADNOC, the event’s main partner.
Left: Ramon Jr. Crisologo – HSE Manager; Tharindi Pathirana – Sustainability Specialist. Center: Mouza Alloghani – Senior Specialist, Compliance; Khaled H. Nehme – Project Director at MDS Site & Power Group. Right: H.E. Dr. Amna bint Abdullah Al Dahak Al Shamsi, Minister of Climate Change and Environment; H.H. Sheikha Dr. Shamma bint Mohammed bin Khalid Al Nahyan (center) and ADNOC representatives. Photo credit: Mideast Data Systems LLC
At the company’s dedicated booth, Mideast Data Systems LLC showcased its advanced data center solutions, highlighting expertise in delivering high-performance, energy-efficient facilities across the UAE. A key focus was MDS’ modular data center solutions, engineered to reduce embodied carbon by 20% to 40% compared to conventional builds, while accelerating deployment timelines and optimizing operational efficiency.
“At Eco Expo, we didn’t just showcase technology – we showed what responsible innovation looks like. Being part of the UAE’s first eco-focused exhibition reflects our belief that sustainability isn’t an add-on, but a foundation. From design to deployment, our data centers are built with one goal in mind: creating technology that drives progress while protecting the environment” said Khaled H. Nehme, Project Director of MDS Site & Power Group.
Khaled H. Nehme receives a plaque commemorating Mideast Data Systems participation in the event. Photo credit: Mideast Data Systems LLC
The sustainability team had the privilege of presenting Mideast Data Systems role in enabling resilient digital infrastructure aligned with national climate ambitions. The team were deeply honored to receive a commemorative plaque from Her Highness in recognition of their participation. As the first industrial Eco Expo in the UAE, this milestone event reflects the nation’s growing commitment to integrating innovation, technology, and environmental responsibility. MDS remains committed to advancing sustainable data center development that supports both digital transformation and climate action.
Mideast Data Systems, part of the MDS System Integration Group (MDS SI), leverages the Group’s extensive expertise as a leading Digital Systems Integrator to analyze, assist, and accelerate business growth, supported by 2,600+ professionals, 60+ affiliates, over 1,400 technology certifications, and 250+ service delivery certifications, serving more than 5,000 customers across the Middle East and Turkey.
From designing and building state-of-the-art data centers to IT infrastructure, cloud, cybersecurity, advanced analytics, AI, and managed services, Mideast Data Systems LLC empowers enterprises and industries to enhance efficiency, boost productivity, and drive innovation at scale.
Quest team presents AI and Data insights at the Microsoft AI Tour in Riyadh
Quest Software were key sponsors at the Microsoft AI Tour Riyadh on 11 February at the Hilton Riyadh Hotel, joining enterprise leaders and technology professionals to present new insights and explore the future of AI and cloud innovation.
During the event, two of the Quest team, Shahid KV, Pre Sales Solution Architect, and Naushad Shaik, Principal Presales Consultant, delivered a session titled “Unlocking Business Value Through Governed AI-Ready Data Products” highlighting the importance of building trusted, governed, data foundations before accelerating AI initiatives. In short, getting value from AI starts with getting data right.
General view of the Microsoft AI Tour event. Photo credit: Quest
The presentation illustrated how to build governed, AI-ready data products that businesses can trust and use. In particular, the session showcased how Quest’s Erwin solution enables organisations to modernise their data estate, strengthen governance, and support secure, scalable AI adoption.
“With SDAIA serving as the national reference for data and AI – driving organization, research, and innovation – Saudi Arabia is rapidly positioning itself as a global leader in this space” said Naushad Shaik before the event.
“Aligned with Vision 2030, the Kingdom is experiencing a remarkable cultural and value shift, fostering a vibrant society powered by data and AI. I’m excited to exchange ideas, learn from peers, and explore how AI can accelerate real-world impact across industries, and how we can help organizations reach their goals with our solutions at Quest Software” added Naushad Shaik.
The Quest booth at the Microsoft AI Tour event in Riyadh. Photo credit: Quest
Throughout the day, the team engaged with attendees at the Quest booth, discussing data governance strategies, AI readiness challenges, and enterprise data transformation initiatives across the region.
Quest creates software solutions that make the benefits of new technology real in an increasingly complex IT landscape. Quest helps customers solve their next IT challenge, from maximizing the value of their data, to Active Directory and Office 365 management, and cybersecurity resilience. Around the globe, more than 130,000 companies and 95% of the Fortune 500 count on Quest to become data empowered, deliver proactive management and monitoring for the next enterprise initiative, find the next solution for complex Microsoft challenges, and stay ahead of the next threat. Quest Software – where next meets now. For more information, visit www.quest.com.
Gorazd Kikelj named HPE Networking Partner Ambassador – driving innovation from Slovenia
Gorazd Kikelj, Network Solutions Engineer at HPE, operated by Selectium in Slovenia has achieved another significant professional milestone by being selected as an HPE Networking Partner Ambassador. This exclusive, invitation-only program, recognizes the world’s top partner engineers for their technical expertise and leadership.
This appointment recognizes Gorazd’s long-standing recognition within the HPE Aruba Networking Airheads community. His journey reflects continuous professional advancement and deep engagement with the global technical community.
The Airheads MVP program has four levels: MVP Guru Elite, MVP Guru, MVP Expert, and MVP. In 2023, Gorazd was recognized as an MVP Expert, acknowledging his strong technical knowledge and active community participation. After this achievement, he advanced to MVP Guru in 2024, one of only five selected globally, and successfully retained this prestigious status in 2025.
This progression – from MVP Expert to repeated MVP Guru – highlights his exceptional technical expertise, exemplary community engagement, and sustained contribution to global knowledge sharing. Recognition as an MVP Guru ultimately helped pave the way for his selection into the HPE Networking Partner Ambassador Program.
Gorazd Kikelj presenting about Aruba solutions at INFOSEK 2023. Photo credit: HPE, operated by Selectium
The HPE Networking Partner Ambassador Program is designed for elite partner system engineers who design and deploy HPE Networking solutions at the highest level. Members are recognized as HPE Networking Subject Matter Experts (SMEs), holding expert or multiple professional technical certifications.
Beyond technical excellence, ambassadors actively contribute to improving HPE Networking solutions by sharing real-world experience and providing direct, candid feedback to HPE product teams.
As a Partner Ambassador, Gorazd gains exclusive, NDA-based access to strategic resources that strengthen partner capabilities and customer success, including:
Early insights into HPE Aruba Networking product roadmaps and launch plans.
Advanced product training and in-depth solution briefings.
Direct collaboration with HPE Networking Product Line Managers and SMEs.
Participation in feedback loops that influence product features, certifications, and go-to-market strategies.
Ambassadors engage regularly through monthly discussions with HPE Networking’s global product leadership and take part in two in-person meetings each year, including sessions aligned with the HPE Discover conference.
“I am honored to be selected as an HPE Networking Partner Ambassador” said Gorazd. “Building on my journey from Airheads MVP Expert in 2023 to MVP Guru in 2024 and 2025, this role reflects my ongoing commitment to technical excellence, collaboration, and knowledge sharing. The opportunity to help shape future HPE Networking solutions is both motivating and rewarding.”
In addition to providing feedback to HPE, Partner Ambassadors share insights and best practices within their organizations, strengthening partner capabilities while respecting NDA obligations. This responsibility closely aligns with Gorazd’s long-standing involvement in the Airheads community and his proven track record of professional leadership.
The HPE Networking Partner Ambassador Program reflects HPE’s commitment to partner collaboration and customer success, guided by its principle “Customer First, Customer Last.” Gorazd Kikelj’s appointment further reinforces the expertise of Slovenian HPE, operated by Selectium, in advanced networking solutions and highlights the value delivered to customers across the region.
HPE, operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments.
It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
iSTYLE proudly announces opening of its newest Apple Premium Partner store at City Walk, Dubai
Dubai, UAE – iSTYLE, Apple Premium Partner, proudly announced the opening of its newest Apple Premium Partner (APP) store at City Walk, marking another milestone in the brand’s continued expansion across the UAE.
Building on the success of its Apple Premium Partner stores nationwide, the new City Walk location introduces Apple’s latest global retail concept to one of Dubai’s most vibrant lifestyle destinations. Designed with a modern, open, and welcoming layout, the store offers customers an immersive space to explore Apple’s full ecosystem of products, accessories, and services.
Nicolas Daher, Managing Director Retail, Midis Group, CEE, MENA and Spain, left, and Mykhaylo Yurchyshyn, Retail Manager, iSTYLE, cut the red ribbon to open the new iSTYLE City Walk store. Photo credit: iSTYLE
The new iSTYLE Apple Premium Partner store features a team of multilingual, Apple-trained experts dedicated to delivering personalized support. Whether customers are discovering Apple products for the first time, upgrading their devices, or seeking technical assistance, the team is equipped to provide tailored guidance and hands-on expertise.
Since its establishment in 2005, iSTYLE has steadily expanded its presence across the UAE and beyond. Today, the brand operates seven Apple Premium Partner stores and eleven Apple Premium Reseller stores in the UAE, reinforcing its commitment to delivering world-class customer experience aligned with Apple’s global standards.
Interior view, iSTYLE City Walk. Photo credit: iSTYLE
“We are excited to unveil our new Apple Premium Partner store at City Walk, Dubai. This opening marks another important step in iSTYLE’s expansion and highlights our dedication to providing an outstanding Apple experience throughout the UAE” said Nicolas Daher, Managing Director Retail, Midis Group, CEE, MENA and Spain.
“With operations spanning 15 countries and over 140 stores, iSTYLE continues to build a strong global presence, making Apple technology more accessible to local communities. Supported by Midis Group’s 50 years of experience representing top technology brands, iSTYLE remains a reliable Apple partner, offering the full range of Apple products and services, delivered by expert teams and backed by after-sales support” added Nicolas Daher.
Exterior view, iSTYLE City Walk. Photo credit: iSTYLE
The City Walk store also serves as a community hub, hosting interactive workshops and demo sessions that allow customers to learn, explore, and connect with Apple technology in meaningful ways. With a full-service center on-site, the store delivers a complete end-to-end Apple experience under one roof.
“We’re delighted to celebrate the launch of our newest iSTYLE Apple Premium Partner location at City Walk, Dubai” said Mykhaylo Yurchyshyn, Retail Manager, iSTYLE UAE.
At the heart of every successful iSTYLE store is a brilliant team – and here they are! iSTYLE City Walk team in a group photo. Photo credit: iSTYLE
“From hands-on discovery of the newest Apple technology to personalized guidance and reliable technical assistance, our team is focused on creating a premium customer journey from start to finish. The presence of a fully integrated service facility allows us to deliver a seamless, all-in-one Apple solution in a single destination” said Mykhaylo.
“Designed as more than a traditional retail environment, this new location serves as a dynamic space where customers can engage with technology, exchange ideas, and build new skills through live demonstrations and interactive learning sessions. This milestone is the result of the exceptional efforts, commitment, and enthusiasm of our team, whose dedication made this project a reality. We are proud to open our doors and invite customers to experience iSTYLE City Walk” added Mykhaylo Yurchyshyn.
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
Commvault SHIFT Prague bookends worldwide resilience roadshows with success
The Commvault Shift event in Prague on January 27 featured executive perspectives on the AI imperative alongside real-world resilience strategies across Finance, Healthcare, and Critical Infrastructure. Speakers at SHIFT Prague represented the very best from Commvault, Microsoft, Hewlett Packard Enterprise, ExaGrid, Hitachi Vantara, and leading customer organizations across the CEE region.
Commvault Systems, the American cyber resilience and data protection software company, has been running SHIFT, a global cyber resilience roadshow in 40 key business locations across the world. The event in Prague featured insights from Commvault leadership, driving the next standard of cyber resilience and Microsoft & ecosystem partners on AI-driven cyber resilience, customers and operators sharing practical, real-world use cases.
The Commvault team with guest speakers in a group photo. Fady Richmany, center left. Photo credit: Commvault
The major keynote of the day was entitled ‘The AI Imperative – Resilience Re-imagined’ from Fady Richmany, Corporate Vice President & General Manager, Emerging Markets – CEE, CIS and META – Commvault.
Richmany outlined the size of the threat that cybercrime now poses to digital businesses: ransomware is estimated to be a $10.5 trillion global crisis. Although a criminal activity, that sum makes it the third largest economy in the world – the World Economic Forum has declared cybersecurity and cybercrime as one of the biggest global risks.
New cyber risks are unfortunately being introduced alongside innovative technologies like Generative AI and, particularly Agentic AI. At the same time, said Richmany, many businesses might feel compelled to adopt AI solutions to maintain a competitive edge, when their management systems use legacy technologies and the skills of today, not those of tomorrow. Business security is now potentially more compromised than ever because their data are also now highly distributed across many different clouds, SaaS applications, data lakes, DevOps pipelines, endpoints, and more.
But AI is driving trillions in expected economic value – it’s no longer experimental – it’s now core to our businesses, said Fady Richmany. He talked about the need for ‘operational resilience,’ and for ‘AI resilience.’ Now, Commvault have re-envisioned the challenges of AI with a new concept – ‘resilience operations’ – with resilience, in effect, running the business. To enact this new standard, Commvault have introduced ‘Unity,’ the next release of Commvault Cloud.
Anna Georgiadou discusses managing threats to High Critical Infrastructures with Dimitris Theodoropoulos. Photo credit: Commvault
Richmany’s insights were followed by Commvault’s Ravi Baldev Singh, who explained in more detail about Unity in his presentation ‘The Next Standard of Resilience.’ Martin Sucharda, Sr. Solution Engineer – Cloud & AI Platform – Microsoft was an honored speaker next, and other speakers followed from HPE, GAPP Systems, Kooperativa pojišťovna a.s. and ExaGrid.
Dimitris Theodoropoulos, Regional Director, CEE and Country Manager, Greece – Commvault, and Anna Georgiadou, Assistant Director – Information Technology & Digitalization Department – Hellenic Electricity Distribution Network Operator (HEDNO), discussed cyber resilience in highly critical infrastructures and very complex IT estates.
The event ended after further presentations from Lukáš Bělovský, Pre-Sales Solution Architect – Hitachi Vantara and closing remarks from Michal Gazdik, Sales Manager, Czech & Slovakia from Commvault.
Commvault (NASDAQ: CVLT) is the gold standard in cyber resilience, helping more than 100,000 organizations keep data safe and businesses resilient and moving forward. Today, Commvault offers the only cyber resilience platform that combines the best data security and rapid recovery at enterprise scale across any workload, anywhere—at the lowest TCO.
MBCOM Technologies & Southcomp Polaris score a big success with VMware Executive Connect Tunisia
The MBCOM Technologies & Southcomp Polaris Executive Connect Tunisia, held on January 15 at the Radisson Blu Hotel & Convention Center, Tunis, successfully brought together executive leaders and technology experts from Algeria and Tunisia for a full day of strategic exchange, innovation, and collaboration.
The event provided a strong platform to explore VMware’s latest solutions and discuss key transformation strategies shaping today’s digital landscape. Through executive keynotes, technical deep-dive sessions, and interactive discussions, participants engaged in open conversations around modernization, resilience, and future-ready infrastructures.
Anas Jwaied, VP and GM at MBCOM Technologies, summed up the success of the event like this: “Executive Connect Tunisia brought decision-makers together to discuss real challenges in a focused setting, keeping customer needs and practical outcomes at the center of every conversation. The event also reflected the strength of our collaboration with Southcomp and the value of open dialogue in supporting digital transformation.”
Reflecting on the event, Bilal Kadi, Sales Executive, Algeria and Tunisia, MBCOM, shared: “This event was a great opportunity to engage directly with our partners and customers, and demonstrate how VMware solutions support their transformation journeys.”
The MBCOM Technologies and Southcomp teams join for a group photo. Photo credit: MBCOM Technologies
Emphasizing the partnership dimension, Anis Abdessalem, General Manager Southcomp Tunisia, added: “This Executive Connect reflects the strength of our collaboration with MBCOM Technologies and our shared commitment to delivering value to our ecosystem in Tunisia and beyond.”
The teams present agreed on some key take-home thoughts as the event drew to a close. These were led by a conviction that executive-level engagement matters: bringing decision-makers together created high-value discussions focused on real business and technology challenges. Secondly, transformation is a shared journey: customers, partners, and vendors must work closely to align strategy, technology, and execution. In addition, technology must serve business outcomes: conversations on the day highlighted the importance of practical, scalable solutions that support resilience, modernization, and growth. It was also felt that regional collaboration adds value: cross-market exchanges between Algeria and Tunisia enriched perspectives and use cases.
Going further:
Deep dives drive clarity: technical sessions helped translate strategic vision into concrete next steps.
Strong partnerships accelerate impact: the collaboration between MBCOM Technologies and Southcomp Polaris demonstrated the power of a unified ecosystem.
Engagement goes beyond content: networking and open discussions reinforced trust and opened doors for future opportunities.
Momentum to build on: the event set a solid foundation for continued dialogue, follow-up initiatives, and long-term collaboration.
After the event, a group photo. Photo credit: MBCOM Technologies
Rachid Said, General Manager of Southcomp Algeria, commented: “Polaris Executive Connect Tunisia was a valuable opportunity to strengthen regional collaboration and exchange concrete insights on how organizations can accelerate their digital transformation. Bringing together leaders from Algeria and Tunisia reinforces our shared vision and commitment to supporting customers with practical, business-driven solutions.”
This successful event reflected the strength of the partnership between MBCOM Technologies and Southcomp Polaris, and sets a solid foundation for continuing these conversations and building what’s next together.
In March 2024, Broadcom established a sole regional partnership with MBCOM Technologies to manage the VMware business across Africa, CIS, Eastern Europe (except Poland, Czech and Slovakia), plus Levant and Middle East (except Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE). VMware Cloud Foundation is a unified private-cloud platform that combines the scale and agility of public cloud with security and performance of private cloud. Modernize infrastructure while reducing TCO with integrated, enterprise-class compute, storage, networking, management, and security. Accelerate innovation by empowering application teams with embedded Kubernetes and self-service IaaS.
Southcomp Polaris is a Mindware company. Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, AI enablement, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
iSTYLE celebrates the grand opening of Burgas’ first Apple Authorized Reseller store
On December 6, a public holiday in the city, iSTYLE proudly unveiled their first Apple Authorized Reseller store in Burgas, Bulgaria. First visitors to the new store, located in Mall Galleria Burgas, enjoyed the sleek, contemporary look inspired by iconic Apple Store design, delivering a fresh and elevated retail experience for local customers.
Following a successful private pre-opening event on December 5, iSTYLE welcomed the wider Burgas community on December 6 for the official grand opening of the city’s first Apple Authorized Reseller store. The celebration created a vibrant and memorable experience for visitors eager to discover the new retail space.
“2025 has been an exceptional year for iSTYLE in Bulgaria” said Veselin Hristev, Regional Country Manager, Bulgaria & Adriatics, iSTYLE.
“We proudly achieved Apple Premium Partner status, a milestone that reflects our dedication to delivering a best-in-class Apple experience, and we expanded our footprint by entering the vibrant city of Burgas with this new flagship store. This opening marks an exciting new chapter for our presence in the country, and we’re only just getting started. Our plans for 2026 promise even more developments that will elevate the iSTYLE experience for customers across Bulgaria.”
A DJ played cool tunes for the Grand Opening customers. Photo credit: iSTYLE
The festivities began at 11:00 AM and filled the day with energy, entertainment, and hands-on product exploration. To set the tone, DJ MISHEFF opened the event with an upbeat musical atmosphere, turning the store into a lively hub for Apple fans and curious shoppers alike. Guests enjoyed a dynamic program featuring live entertainment— including a magician show and a digital caricaturist who created personalized Apple-themed illustrations for visitors, adding an artistic and humorous touch to the day.
Throughout the event, the iSTYLE team offered guided product demonstrations, expert consultations, and insights into the full Apple ecosystem available in-store. Visitors had the opportunity to test the latest iPhone, iPad, Mac, Apple Watch, and accessories displayed on open tables in the modern, minimalist interior.
iSTYLE Burgas, interior. Photo credit: iSTYLE
In addition to the entertainment, the opening featured special promotions, exclusive discounts, and a quiz with prizes, bringing a sense of excitement and encouraging guests to engage with the brand’s offerings. The celebratory ribbon-cutting ceremony drew enthusiastic applause and symbolized the beginning of a new chapter for Apple customers in Burgas.
By combining a festive atmosphere with expert guidance and the signature Apple retail experience, the grand opening introduced iSTYLE Burgas as more than just a store – it became a meeting point for innovation, creativity, and community.
The new Burgas store features a spacious, minimalist interior enhanced with signature design elements. The layout prioritizes effortless product access: glass displays are kept to a minimum, while devices are showcased on open tables, inviting customers to explore and test Apple products freely.
The store also provides the full array of premium services expected from a top-tier certified Apple retail partners, such as a trained team of Apple experts ready to offer personalized guidance and support. The store is an Apple Authorised service provider, and there are a wide range of affordability solutions for consumers and companies alike.
Networking at the exclusive iSTYLE Burgas B2B event on December 5. Photo credit: iSTYLE
Exclusive B2B and Education event marked the launch of the new iSTYLE store in Burgas
A day before the official public opening, on December 5, iSTYLE hosted an exclusive event to celebrate the arrival of Burgas’ first Apple Authorized Reseller store. The private gathering welcomed a select group of guests, including journalists, key business representatives invited by iSTYLE’s B2B team, and members of the academic community led by the Deputy Rector of Burgas University and representatives of its Technical Faculty. This special preview underscored iSTYLE’s commitment to strengthening relationships with media, partners, and educational institutions in the region.
As part of the program, two dedicated presentations highlighted the strategic pillars of iSTYLE’s regional engagement. The B2B presentation introduced the company’s tailored solutions for corporate clients, emphasizing how Apple technology can enhance productivity, security, and digital transformation within businesses. The EDU presentation then focused on opportunities for educational institutions, outlining iSTYLE’s specialized programs for students, teachers, as well as the growing role of Apple hardware and software in modern learning environments.
A key part of the iSTYLE brand – the brilliant team in store. Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 68 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
Seamless internet connectivity for journalists keeps Slovenian downhill ski racers up to speed
At the beginning of 2026, for the seventh consecutive year, Kranjska Gora in Slovenia hosted the Women’s Alpine Skiing World Cup races, part of the Audi FIS Ski World Cup, on the renowned Podkoren slope. Although the event is no longer officially called the Golden Fox, with the last edition held two years ago, the tradition of world-class women’s skiing remains strong, bringing together the world’s top athletes and numerous international media teams.
What do all top-tier sporting events have in common? Seamless connectivity that allows news to travel around the world in real time. To ensure uninterrupted coverage of the Audi FIS Ski World Cup event, the organizers returned to ORG. TEND d. o. o., a trusted local technology partner, giving it the job to provide modern and reliable internet connectivity in the press tent.
Journalists expect excellent digital access to enable them to send their news items around the world. Photo credit: ORG TEND
The solution chosen was based on HPE Aruba Networking Wi-Fi 6E technology, delivered by the local HPE, operated by Selectium team, which supports partners with enterprise-grade networking solutions tailored to high-performance environments.
Wi-Fi 6E is key for high-demand events: “For journalists, fast, secure, and stable internet connectivity is essential. By using the latest Wi-Fi 6E technology, we ensured seamless access to race data, results, and multimedia content, while also providing optimal connectivity for remote work and journalists’ mobile devices” explained Aleš Polajnko, Director of ORG. TEND.
Key benefits of Wi-Fi 6E technology include:
Faster data transmission, even with a high number of simultaneous users
Enhanced security to protect sensitive information
Greater network capacity for multiple connected devices
Inside the busy media tent. Photo credit: ORG. TEND
For many years in Slovenia, ORG. TEND has demonstrated its role as a reliable partner for high-quality IT solutions, working closely with HPE, operated by Selectium to implement advanced networking and security technologies from Hewlett Packard Enterprise. Together, ORG.TEND and HPE, operated by Selectium, have delivered robust, secure connectivity that meets the demanding requirements of mission-critical environments.
For all media teams and visitors, coverage of the Women’s World Cup races in Kranjska Gora 2026 was smooth, secure, and free of technical issues – while internet connectivity remained an invisible yet essential foundation of every world-class sporting event.
HPE, operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments.
It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
K-tuin relocates its Apple Premium Partner store in A Coruña to Marineda City Mall
K-tuin, Spain’s largest network of Apple Premium Partner stores, has relocated its A Coruña retail space to a new and improved location inside Marineda City Mall. This move marks a major milestone in the company’s ongoing commitment to offering customers the best Apple shopping experience in Spain.
The new store, situated in the central square of Marineda City Mall — one of Spain’s largest and most visited shopping centers — replaces K-tuin’s previous location on Calle Federico Tapia, in the city center. With this relocation, the company consolidates its presence in A Coruña and enhances its service capabilities in a more spacious, accessible and immersive environment.
Exterior view of the new store. Photo credit: K-tuin
Designed to fully reflect the Apple Premium Partner concept, the new K-tuin Marineda City store is bright, open, and interactive. Visitors can experience the latest iPhone, Mac, iPad, Apple Watch and AirPods models, and receive personalized advice from Apple-certified experts. The new location will also maintain its Apple-authorized technical service, with expert technicians approved by Apple and the use of genuine Apple parts.
K-tuin A Coruña – interior view. Photo credit: K-tuin
The reopening attracted hundreds of visitors who enjoyed live music, contests and exclusive giveaways. Early customers received prizes including AirPods, an iPhone Air, Beats Studio Pro and an Apple Watch Series 11. During the opening week, the store also offered special promotions to celebrate its arrival in the new location.
“This relocation means a lot to us,” said Julio César Rísquez, Area Manager at K-tuin. “Marineda City is one of the most dynamic shopping centres in Spain, and this new space brings together everything that defines K-tuin: the best Apple retail experience, experts advice, technical service and exclusive training for our customers.”
Customers entering the new store queue to redeem their special offer vouchers. Photo credit: K-tuin
From day one, customers at K-tuin Marineda City will have access to the company’s full range of services, including certified Apple repairs, flexible financing, extended warranties, and K-tuin Skool — a free online learning platform offering tutorials and courses to help users make the most of their Apple devices.
With this relocation, K-tuin continues to strengthen its presence across Spain and deliver on its mission: to bring Apple closer to users through exceptional service, local expertise and a unique in-store experience.
The K-tuin team in the new store enjoy a group photo at the opening event. Photo credit: K-tuin
K-tuin is Spain’s leading Apple Premium Partner chain, offering the full range of Apple products and services. With over 30 years of experience and more than 40 stores nationwide, the company combines experts advice, certified technical support and training programs for individuals, businesses and educational institutions.
New iSTYLE Romania store opens its doors in Târgu Mureș, Romania
iSTYLE recently announced the opening of their newest iSTYLE store in Romania at Târgu Mureș, located in the vibrant Shopping City retail center. The launch, on November 15, marks an important milestone in the company’s national expansion, as it becomes the 17th iSTYLE store in Romania. The new retail site is situated in a city that brings new opportunities to connect with customers and strengthen the iSTYLE presence across the country.
“The expansion into Târgu Mureș reflects our ongoing commitment to bring premium Apple experiences closer to our customers, wherever they are. Opening our 17th store in Romania is not just about adding a new location — it’s about strengthening our connection with local communities and offering them direct access to the quality and expertise that define the iSTYLE brand. We are excited to welcome the people of Târgu Mureș into our new store and to become a trusted destination for everything Apple” said Dragos Vrinceanu, Country Manager iSTYLE Romania.
Ahead of the grand opening, the iSTYLE Business team hosted a dedicated SMB event for the local entrepreneurial community, creating an opportunity to engage directly with business owners and professionals from Târgu Mureș. During this session, experts from the team showcased the advantages of the Apple ecosystem for productivity, mobility, and business growth, while also presenting flexible financing solutions tailored to companies of all sizes.
The event helped the team build valuable connections and introduce iSTYLE Business as a trusted partner for local organizations seeking to modernize their workflows and elevate their technology capabilities.
The iSTYLE Team ran a successful B2B event at the new store. Photo credit: iSTYLE
As with previous iSTYLE launches, the opening reception was truly remarkable. Hundreds of Apple enthusiasts and loyal iSTYLE customers queued up to celebrate this milestone, creating an energetic and vibrant atmosphere throughout the day. Visitors enjoyed live music, interactive contests, and exclusive giveaways, all designed to transform the launch into a memorable experience. A dedicated MC, an upbeat DJ, and plenty of good vibes kept the crowd engaged and excited, turning the event into a real celebration for the entire community.
The new iSTYLE store offers a full range of customer-focused facilities designed to deliver the complete Apple retail experience. Visitors can explore a modern, open-space layout where they can test and interact hands-on with the latest Apple products — from iPhone and iPad to Mac, Apple Watch, and a wide selection of accessories. The store also includes dedicated area for personalized consultations and experts support.
Once the doors had opened, Apple fans and new customers alike flooded into the new retail site. Photo credit: iSTYLE
Customers benefit from assistance provided by an Apple-trained team, ready to offer guidance, recommendations, and configuration support for both personal and business needs. The store provides device setup services, accessories pairing, and professional advice tailored to each user’s workflow — whether they are students, creators, professionals, or entrepreneurs. The Târgu Mureș location also offers a variety of financial services and flexible payment options.
With each new location that opens, iSTYLE continues to solidify its position as the leading regional retailer dedicated to the Apple ecosystem. The Târgu Mureș store follows the same high standards that define all iSTYLE locations. The team is fully trained and certified by Apple, ensuring that every visitor receives expert guidance, personalized recommendations, and professional support tailored to their needs.
The first visitors in the queue enter the new iSTYLE store at Târgu Mureș. Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
i4 Solutions named Security Partner of the Year at Cisco Partner Summit 2025 in San Diego
i4 Solutions has been named Security Partner of the Year at the Cisco Partner Summit 2025, which took place in San Diego from November 3-5. The annual summit brought together industry leaders, innovators, and global partners to explore the future of networking, security, and AI-driven technology.
Attended for i4 by General Manager, Boutros El Haddad, the event, at the San Diego Convention Center, was filled with keynotes, strategy sessions, and deep-dive discussions on how partners can help customers navigate an increasingly complex digital landscape.
The event had an important impact on Boutros: “the AI era has disrupted the technology industry in a lot of unprecedented ways, of which I single out two: The pace of innovation is leaps and bounds faster than anything the industry has seen since the invention of the mainframe, taking technology vendors by storm with many arguably struggling to keep up. And technology is now more intimately tied than ever to the end-user’s very own value proposition, with more direct impact on their value drivers across the board – which might be cost, revenue generation, profitability, value creation, sustainability, customer engagement, experience and more.”
Another take home from San Diego was how Cisco is delivering. According to Boutros, the many new announcements mean Cisco is poised to solidify a leadership position among technology vendors in the age of AI, pivoting towards managed services models and radically revamping their value proposition with an integrated portfolio of innovative solutions for AI-ready data centers, digital resilience, and future-proof workplaces suitable for this exciting new era.
“The most important of Cisco’s new launches, however, is undoubtedly the Cisco 360 Partner Program which builds on its hugely successful predecessor and the robust partner ecosystem that it has generated over decades” writes Boutros. “The new program realigns the priorities of partners such as i4 Solutions beyond the traditional transactional duties, embedding lifecycle thinking into their entire operating model providing the structure, tools, metrics, and rewards they need to focus on effectively driving customer business outcomes in more tangible ways.”
The Security Partner of the Year award is handed over Boutros El Haddad (center, right). Photo credit: i4 Technologies
The award marks a proud moment for i4 Solutions, recognizing the company’s strong performance in delivering advanced security solutions and supporting clients across the region. In the award citation, Cisco highlighted i4 Solutions’ commitment to excellence, technical expertise, and ability to build long-term value for customers dealing with evolving security challenges.
“Being recognized as Security Partner of the Year at CiscoPS25 is a proud moment for our entire team. This award reflects our commitment to helping customers stay secure in a fast-moving world and the strong collaboration we’ve built with Cisco over the years. We’re excited about what this partnership will unlock next” said Boutros El Haddad GM of i4 Solutions. Boutros recently celebrated 20 years’ service working at i4 Solutions.
In the fast paced, data-driven world we live in today, it is essential for businesses across different sectors to adopt new information technology solutions that are more effective to their business operations. i4 Solutions is dedicated to offering companies the technologies that enable their digital transformation journey towards improving day-to-day operations, providing valuable data and reporting, and guaranteeing a competitive advantage in the 21st century.
