Advanced Business Computing (ABC) and Google Cloud bring AI to life with Gemini Enterprise hands-on experience in Doha

"By the end of the event, participants didn’t just learn about Google’s latest AI platform—they experienced it"

November 10, 2025

A man presents to a roomful of people at a hi tech event — Richard Hitti, Partner Engineer, Google Cloud, explains the background to the platform. Photo credit: ABC

Doha, October 29, 2025 – Advanced Business Computing (ABC), in collaboration with Google Cloud, hosted an engaging hands-on session that redefined what it means to learn about artificial intelligence. Held at the W Doha Hotel, the event drew more than 50 professionals eager to explore Google Gemini Enterprise through real-world demonstrations, guided labs, and collaborative learning.

The Google AgentSpace Hands-on Lab event moved beyond theory, giving participants the chance to experiment, prompt, and create using Gemini Enterprise’s advanced AI capabilities. Attendees discovered how to command AI effectively, uncovering new ways to generate ideas, automate workflows, and approach business challenges through an entirely new lens.

a man in a suit and tie presents to an audience at a hi tech event — Bassem Shatila, General Manager, ABC, welcomes everyone to the event. Photo credit: ABC

The morning opened with remarks from ABC and Google Cloud, setting the tone for a day focused on purposeful innovation. Participants then took part in a guided, hands-on lab where they explored Gemini Enterprise’s interface and applied it to real business scenarios. Facilitators from both organizations provided step-by-step support, helping attendees see how the technology can adapt to their own organizational needs.

three men at a hi tech event are seen looking at mobile phones at a hi tech event — The Lab was all about hands-on experience of the latest Google AI platform. Photo credit: ABC

Networking sessions over coffee and lunch encouraged conversations that bridged technology and strategy, highlighting how Gemini Enterprise can accelerate AI adoption across industries in Qatar.

By the end of the event, participants didn’t just learn about Google’s latest AI platform—they experienced it. The workshop reflected ABC and Google Cloud’s shared commitment to making innovation tangible and empowering teams to use AI as a practical tool for growth and creativity.

a group photo at a hi tech event — A group photo at the end of the session. Photo credit: ABC

More about Advanced Business Computing

Advanced Business Computing W.L.L. is a leading provider of Information Technology products and services in Qatar. The company collaborates with top industry vendors and holds several prestigious partnerships, including being a Google Cloud Premier Partner, a Dell Technologies Titanium Black Partner, an Nvidia Partner, a VMware by Broadcom Partner, a Gold Trellix Partner, and an Apple Authorized Reseller. With extensive experience and a strong reputation as a trusted IT partner in the Qatari market, ABC is known for delivering exceptional products, solutions, and services, all complemented by outstanding customer care.