Unlocking opportunities: Midis Group Local Office takes center stage at GITEX Nigeria
Empowering Africa's growth through innovative technology and local expertise
Midis Group Local Office affiliate companies played a significant role at the GITEX Nigeria event, which took place from September 1-4 in the capital city of Abuja and Lagos, the country’s largest city. Across the nation and the continent, our Local Office experts are advancing transformative technologies, building strategic partnerships, and unlocking opportunities.
GITEX Nigeria united key players in the region’s digital economy, including government officials, corporate executives, and tech leaders. As a premier public-private event in West Africa, it offered a platform to explore Nigeria’s digital market opportunities.
The event comprised two main phases: the exclusive Government Leadership and AI Summit (September 1-2, 2025, in Abuja), focusing on digital and AI governance, and the GITEX Nigeria Tech Expo (September 3-4, 2025, in Lagos), the largest tech gathering in West Africa with over 100 exhibitors across various industries. Midis Group served as the Emerging Technologies Partner for this four-day event.
“We are committed to doing business in Africa and Nigeria is one of the top locations, a strong nation right in the center of the continent with immense influence and drive. We have been partnering with GITEX in Dubai and Morocco for years and we plan to partner as well in Nigeria as we know it will be one of Africa’s largest tech and startup events” said Ernest Sales, President Local Office and Co-President Retail at Midis Group.
“GITEX Nigeria reflects our commitment to advancing the nation’s digital vision and driving transformative opportunities across the region, reinforcing Nigeria’s role as a cornerstone of Africa’s innovation-led future. We have high hopes to be able to connect with executives from Nigeria and many more African countries and present our HW and SW solutions” added Ernest Sales.
During our recent event, our Local Office teams showcased an impressive array of solutions and services within a well-designed 90sqm booth. Simultaneously, the IBM team, operated by MIBB, extended a warm welcome to customers and potential clients from a dedicated 45sqm booth, creating a dynamic atmosphere for engagement.
Throughout the event, various Midis Group brands had the opportunity to connect with visitors and clients, each presenting their specialized offerings. For instance, Hewlett Packard Enterprise operated by Selectium, demonstrated their pioneering advancements in hybrid cloud solutions that are having a significant impact in the cloud landscape. Their focus on integrating on-premises and cloud-based resources showcases their commitment to delivering flexible, scalable solutions tailored to businesses.
In parallel, IBM operated by MIBB, highlighted their groundbreaking initiatives surrounding hybrid cloud and AI. By combining robust cloud frameworks with intelligent artificial intelligence capabilities, they are enabling organizations to harness the full potential of their data while streamlining operations.
MBCOM Technologies, a Broadcom and VMware representative, showcased their expertise in intelligent data protection and cyber resilience. Their solutions are designed to safeguard critical information assets, ensuring that organizations can respond swiftly and effectively to potential threats.
MBCOM Technologies is also focused on leveraging VMware solutions to enhance operational efficiency and streamline IT processes. By integrating VMware technologies, they aim to provide organizations with flexible and scalable infrastructure options that support both data management and security needs.
Further enhancing the event, Cohesity presented multi-cloud virtualization strategies, emphasizing the importance of data management across various cloud environments. Their solutions empower businesses to optimize their resources efficiently.
Commvault attracted attention with their innovative approaches to cybersecurity and enterprise software solutions. By focusing on the protection and management of sensitive data, they are equipping organizations with the tools necessary to navigate today’s complex digital landscape securely.
Ivanti impressed attendees with their unified endpoint management capabilities, which aid businesses in simplifying the security and management of endpoint devices across their networks. This holistic approach to IT management is crucial in today’s environment, where remote work and device diversity are prevalent.
One Identity, another key player at the event, focused on unified identity security solutions, showcasing how essential it is for organizations to manage user identities and access securely. Their offerings help ensure that the right individuals have the appropriate access to critical systems and data.
Finally, Quest presented their robust solutions for data backup and recovery, underscoring the necessity for businesses to protect their valuable data assets effectively. Their emphasis on reliability and ease of use highlights the importance of having a solid backup strategy in place.
Collectively, Midis Group Local Office brands demonstrated their commitment to providing cutting-edge solutions that address the diverse needs of modern enterprises, emphasising innovation, security, and efficiency across solutions. This focus is particularly relevant for businesses in Nigeria and the broader African territory, where there is a growing demand for technology-driven solutions to enhance productivity and drive economic growth. Target audiences include small and medium-sized enterprises (SMEs), large corporations, government agencies, and educational institutions that seek to leverage technology to enhance their operations and achieve sustainable development goals.
Local Office harnesses Midis Group’s expertise and deep market knowledge to retain and grow your presence in emerging markets, and manage operational complexities. Our tailored and exclusive approach simplifies your go-to-market strategy across these territories. Building new markets is challenging due to diverse legislation and tax regimes, access to talent, and economic uncertainties that can hinder growth. We offer turnkey solutions that can address multiple goals and minimize cost.