iSTYLE retail sites expand into Africa as Casablanca store opens
iSTYLE recently expanded its global network with the opening of its first retail store in Africa in Casablanca, Morocco in early June 2019.
Located in the famous Boulevard d’Anfa, the store designed by Beirut architect Michel Moukarzel covers two floors, displaying a wide choice of Apple products and accessories, with iSTYLE Apple-qualified friendly staff providing a great Apple shopping experience.
Making the experience even better, an Authorized Service Center will be opening soon in the same location. The Casablanca store is one of 56 iSTYLE sites in Central Eastern Europe, the Middle East and now the African continent, and is iSTYLE’s first Mono-brand Apple Authorized Reseller, or MAAR. The fast-growing iSTYLE retail network is part of the Midis Group.
“Architecture in the iSTYLE shops reflects the three principles of the Apple design: Form, Function, and Purity. Harmony, beauty, and synergy complement the high-tech look of the new iSTYLE,” said architect Michel Moukarzel.
“Particularly situated in Casablanca, it meets the aspirations of the city, being the high-tech and business hub of North Africa,” he added.