Midis Group runs #ChooseToChallenge photo event for International Women’s Day on March 8
Celebrating women's achievements across the Group
To show support for International Women’s Day, Midis Group ran a #ChooseToChallenge photo campaign across as many affiliates and Group offices as possible asking for willing volunteers to participate. As a result, hundreds responded by sending their supporting snaps of themselves and teammates from all parts of the Midis Group – an amazing response.
The Midis HR team called out for photos in an email around the Group:
“We can all choose to challenge and call out gender bias inequality.
We can all choose to seek out and celebrate women’s achievements.
Collectively, we can all help create an inclusive world.
Individually, we’re all responsible for our own thoughts and actions – all day, every day.
From challenge comes change, so let’s all choose to challenge.”
Midis Group has long been a supporter of women’s achievements and the Group is proud of the gender-makeup of Midis. By 2020 women made up 40% of executives in leading roles across the Group.
Watch out across social media for more IWD 2021 campaign messages and content by following this hashtag #ChooseToChallenge and visit internationalwomensday.com.