K-tuin celebrates the Grand Opening of its 45th store in Valencia, Spain
K-tuin Group expands its presence in the city with a second store, now as an Apple Premium Partner, in the Saler shopping center
Valencia, Spain’s third-largest city, has been chosen to host the 45th K-tuin store, making it the country’s largest Apple Premium Partner. With this new location in the popular Saler shopping center, K-tuin now boasts 11 stores with the APP label – the highest level of certification Apple grants to its partners.
As an Apple Premium Partner store, K-tuin brings Valencia’s residents and visitors a cutting-edge, interactive, and spacious retail experience—one that is truly “100% Apple.” Here, customers can fully immerse themselves in the Apple universe like never before. Plus, with an in-house Authorized Technical Service, they’ll enjoy seamless support and a complete, top-tier customer experience.
Juan Fernández, Marketing Manager of K-tuin, attended the opening event on January 30 and expressed his excitement about the new store: “The potential here is enormous—just look at the incredible public response! Valencia is a major city, yet it has few truly specialized Apple stores for its size. I have no doubt that we will quickly establish ourselves as the go-to Apple destination in this part of the city.”
The store’s exterior is truly eye-catching, thanks to the glass walls and the large-format illuminated panels covering the back of the furniture, which were specifically designed for this store.
The opening had to be postponed due to construction delays caused by severe floods that impacted nearby towns and industrial areas in one of the worst natural disasters the country has ever experienced. Fortunately, these challenges were overcome, and the new store is now a reality.
The grand opening, held at 7:00pm, attracted hundreds of Apple fans and curious visitors eager to be among the first to explore the new store and take part in the giveaways. From early morning onwards, people were lining up and the first arrivals received free AirPods as a gift.
K-tuin’s success is largely based on its commitment to helping customers get the most out of their Apple devices. The company provides a unique shopping experience that includes the K-tuin Skool training platform and exclusive value-added services for its customers. Moreover, the new store in Valencia will host free weekly workshops.
One of the largest Apple distributors in Europe, K-tuin was founded in 1994 by Juan Fabre, with its first store opening in Madrid, followed by numerous expansions. It became the first Spanish company to achieve Apple Premium Reseller status, the highest classification among Apple resellers at the time.
Since its acquisition by the Midis Group in 2019, K-tuin’s growth has accelerated significantly. Now boasting 45 stores, it has established a strong presence across Spain, including the Canary Islands, where it expanded further with the acquisition of four Banana Computer stores in 2023. And this is just the beginning—several advanced projects are already in motion, promising even more store openings in the near future.
