iSTYLE opens first APP store in Sofia, Bulgaria
Veselin Hristev - "We are proud to take our collaboration a significant step further by becoming the only Premium Partner location in the market"
The first iSTYLE Apple Premium Partner store in Bulgaria opened to the public on August 31, with customers queueing all day from 8am to be the first through the doors at the retail site, which is situated in The Mall in central Sofia. Many had travelled hundreds of kilometres across the country to experience the excellence of this premium Apple retail concept.
Apple fans and customers were welcomed with gifts offered through a ‘Wheel of Fortune’ contest and were entertained by a magician and a graphic caricaturist that offered personalized sketches. To keep everyone refreshed, drinks and refreshments were handed out.
“I believe this new level of partnership marks a fundamental shift in the overall customer experience. iSTYLE has been the exclusive Apple Premium Reseller in Bulgaria, and now we are proud to take our collaboration a significant step further by becoming the only Premium Partner store in the market—aligning with Apple’s highest retail standards and delivering an enhanced shopping experience for our customers” said Veselin Hristev, Country Manager for Bulgaria and the Adriatic countries.
“Building on this momentum, we plan to expand our presence at the end of 2025 and into 2026 with additional stores across the country, reflecting the strong potential and growing demand we see here” added Veselin.
A few days before the public opening, on September 29, the store team and management briefly opened the doors for a preview with guest PR representatives and B2B/SMB partners and customers. Veselin Hristev welcomed those present and introduced the new APP concept and presented details about the business offer from iSTYLE.
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 66 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.