iSTYLE celebrates the grand opening of Burgas’ first Apple Authorized Reseller store

On December 6, a public holiday in the city, iSTYLE proudly unveiled their first Apple Authorized Reseller store in Burgas, Bulgaria. First visitors to the new store, located in Mall Galleria Burgas, enjoyed the sleek, contemporary look inspired by iconic Apple Store design, delivering a fresh and elevated retail experience for local customers.

Following a successful private pre-opening event on December 5, iSTYLE welcomed the wider Burgas community on December 6 for the official grand opening of the city’s first Apple Authorized Reseller store. The celebration created a vibrant and memorable experience for visitors eager to discover the new retail space.

“2025 has been an exceptional year for iSTYLE in Bulgaria” said Veselin Hristev, Regional Country Manager, Bulgaria & Adriatics, iSTYLE.

“We proudly achieved Apple Premium Partner status, a milestone that reflects our dedication to delivering a best-in-class Apple experience, and we expanded our footprint by entering the vibrant city of Burgas with this new flagship store. This opening marks an exciting new chapter for our presence in the country, and we’re only just getting started. Our plans for 2026 promise even more developments that will elevate the iSTYLE experience for customers across Bulgaria.”

The festivities began at 11:00 AM and filled the day with energy, entertainment, and hands-on product exploration. To set the tone, DJ MISHEFF opened the event with an upbeat musical atmosphere, turning the store into a lively hub for Apple fans and curious shoppers alike. Guests enjoyed a dynamic program featuring live entertainment— including a magician show and a digital caricaturist who created personalized Apple-themed illustrations for visitors, adding an artistic and humorous touch to the day.

Throughout the event, the iSTYLE team offered guided product demonstrations, expert consultations, and insights into the full Apple ecosystem available in-store. Visitors had the opportunity to test the latest iPhone, iPad, Mac, Apple Watch, and accessories displayed on open tables in the modern, minimalist interior.

In addition to the entertainment, the opening featured special promotions, exclusive discounts, and a quiz with prizes, bringing a sense of excitement and encouraging guests to engage with the brand’s offerings. The celebratory ribbon-cutting ceremony drew enthusiastic applause and symbolized the beginning of a new chapter for Apple customers in Burgas.

By combining a festive atmosphere with expert guidance and the signature Apple retail experience, the grand opening introduced iSTYLE Burgas as more than just a store – it became a meeting point for innovation, creativity, and community.

The new Burgas store features a spacious, minimalist interior enhanced with signature design elements. The layout prioritizes effortless product access: glass displays are kept to a minimum, while devices are showcased on open tables, inviting customers to explore and test Apple products freely.

The store also provides the full array of premium services expected from a top-tier certified Apple retail partners, such as a trained team of Apple experts ready to offer personalized guidance and support. The store is an Apple Authorised service provider, and there are a wide range of affordability solutions for consumers and companies alike.

Exclusive B2B and Education event marked the launch of the new iSTYLE store in Burgas

A day before the official public opening, on December 5, iSTYLE hosted an exclusive event to celebrate the arrival of Burgas’ first Apple Authorized Reseller store. The private gathering welcomed a select group of guests, including journalists, key business representatives invited by iSTYLE’s B2B team, and members of the academic community led by the Deputy Rector of Burgas University and representatives of its Technical Faculty. This special preview underscored iSTYLE’s commitment to strengthening relationships with media, partners, and educational institutions in the region.

As part of the program, two dedicated presentations highlighted the strategic pillars of iSTYLE’s regional engagement. The B2B presentation introduced the company’s tailored solutions for corporate clients, emphasizing how Apple technology can enhance productivity, security, and digital transformation within businesses. The EDU presentation then focused on opportunities for educational institutions, outlining iSTYLE’s specialized programs for students, teachers, as well as the growing role of Apple hardware and software in modern learning environments.

About iSTYLE

iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.

This includes 68 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.