Citrix Reimagine 2025 Summit scores a success in Johannesburg, South Africa

CITRIX REIMAGINE 2025, Citrix’s flagship event, brought together thought leaders, technology strategists, and industry professionals for two powerful days of collaboration, learning and innovation at the Axiz Office in Johannesburg, South Africa.

Citrix Reimagine, held in-person on June 10 and 11, was more than just an event. According to the Citrix team, over the course of the two days, 100+ attendees delved into conversation with our Citrix speakers and team members around secure, intelligent workspaces, shared insights on enhancing productivity, and discussed strategies for building secure, scalable, and flexible IT environments in the African subcontinent. The sessions were rich with knowledge, and the networking opportunities were invaluable.

Day one of the event was Partner Day. This was a closed-door session dedicated to Citrix valued partners, focusing on enablement, strategic alignment, and go-to-market success.

Day two was Customer Day – a dynamic day of immersive discussions and solution showcases for end customers, highlighting Citrix’s commitment to driving business transformation in high-growth markets.

“Technology has never just been about systems; it’s more about shaping the way we live and work. That’s why I’m proud to be part of Citrix, where we’re reimaging work and workplaces with purpose” said Pierpaolo Taliento, GM, EEMEA – Cloud Software Group (CSG). Pierpaolo led the event, with his keynote bringing key executive insights into building resilient digital strategies across the dynamic markets of Sub-Saharan Africa.

Shehzaad Noormahomed, Regional Sales Director SSA – CSG examined the Citrix Vision and Strategy for Sub Saharan Africa. Other important inputs came from Francois van Deventer, Director and CTO – Emerging Markets – Eastern Europe, Turkey, MENA, Africa, Citrix, who presented ‘Citrix Vision and Strategy – a Roadmap to Success.’

Andre Combrinck, Lead Sales Engineer at Cloud Software Group, spoke about ‘Securing Your Citrix Environment’ and Daniel Botha, Customer Success, Cloud Software Group, joined Francois van Deventer to explore an ‘Introduction to the Citrix CSM program.’

Pravin Singh, Account Technology Strategist at Cloud Software Group, joined Mark Apker, Sales Engineer, Cloud Software Group and colleagues Daniel Botha, Andre Combrinck to present insights including ‘Modernize & Automate Your Citrix Environment’ and ‘Optimizing Your Citrix Environment for Performance.’

Other speakers taking part in the event included Terence Barter, Executive Head of Product, Axiz, who delivered the Sponsor keynote that began proceedings on Day One. The Sponsor keynote on Day Two was delivered by Kurt Goodall, Technical Director at Troye Computer Systems, which has decades of experience in secure digital workspaces and intelligent infrastructure. Kurt delivered key thoughts on achieving agility, resilience and security by optimizing Citrix environments.

Vicky Rentzepi, Senior Director Operations & Sales Commercial EEMEA – CSG, closed the event and summed up the progress of the two days of discussion and collaboration.

Some important points emerged during the two days:

• A clear roadmap of Citrix’s strategic vision tailored to emerging African markets.
• Proven approaches to modernize and secure digital workspaces.
• Actionable insights to boost digital performance and user experience.
• Smart automation tools designed for efficiency and scalability.
• Strategies to extract maximum value from existing Citrix investments.

On the Cloud Software Group Africa, Eastern Europe and Middle East LinkedIn profile, a spokesperson said this about the success of the event in Johannesburg: “A heartfelt thank you to all our customers, partners, sponsors and speakers who made this event a resounding success. Your passion and commitment to innovation are what drives our industry forward. Looking ahead, the momentum from Citrix Reimagine 2025 will undoubtedly inspire continued collaboration and advancement in the digital workspace landscape.”

More about MiCloudSW Ltd (Citrix)

MiCloudSW Ltd (an Affiliate of Midis Group) is Cloud Software Group’s Strategic Partner for the majority of Africa, Eastern Europe and Middle East. Geographically, MiCloudSW will be the exclusive representative for CSG, Citrix and TIBCO in Eastern Europe, SSA and Middle East.

MiCloudSW take responsibility for all Citrix business across these territories, and all Tibco business in Sub-Saharan Africa and Eastern Europe – all distributor and partner agreements transfer to MiCloudSW, as well existing employees. We are investing and deploying further dedicated sales, technical and channel management resources within the territory with specialist skills to support partners and customers. As a result, Cloud Software Group and its partner community will see greater focus, agility and support.