New strategic partnerships mark Midis Group affiliates’ success at GITEX Africa
Midis Group Local Office affiliates emphasised the value of their presence at GITEX Africa with the signing of a significant number of new partnerships and MoU’s, as well as announcing important new agreements.
The affiliate companies had a prominent presence at the major event in Morocco, which took place from April 14 to 16. Key representatives from the Group showcased Midis’ presence in this dynamic and expanding region, along with its Local Office expertise in representing leading global vendors.
HPE operated by Selectium, VMWare by Broadcom, Citrix and Cohesity (previously Veritas), were the key Midis Group entities at the event, along with IBM operated by MIBB, Quest, Kyriba, Ivanti, Arctera and Barracuda.
Benoît Malraison, General Manager – Africa at Mindware, center left, was present to sign the agreement with Mindware and MBCOM colleagues. Photo credit: Mindware
Mindware and Broadcom announced the signing of an important agreement during the event. Since the launch of GITEX Africa in 2023, Mindware has been an active participant, demonstrating its commitment to technological innovation and digital transformation across the region. “We proudly signed a strategic partnership with MBCOM Technologies, Broadcom Representative for the distribution of VMware solutions — the global leader in IT environment virtualization. This alliance strengthens our portfolio of cutting-edge solutions and reinforces our commitment to supporting clients in every step of their digital transformation journey.”
Fouad Amrani, Country Manager – North Africa, Ingram Micro, left, Thomas Rizkallah, Regional Director – MENA – Cloud Software Group, center, and Ernest Sales, President of Local Office and Co-President Retail at Midis Group, right, sign the Citrix agreement. Photo credit: Midis Group
The Citrix team were busy on day one at GITEX Africa, signing a significant milestone MoU with Ingram Micro North Africa, solidifying the partnership in Levant & North Africa. This game-changing Alliance sets the stage for unprecedented growth and customer success by delivering innovation Digital Workspace Solution to customers across the region. “Together we are enroute to inking a legacy that will redefine the Digital Workspace domain forever,” a spokesperson posted on LinkedIn.
Husni Hammoud, VP – Local Office, Midis Group, center right, signed the agreement on behalf of Ivanti. Photo credit: Ingram Micro
Ingram Micro and Ivanti signed a deal at Gitex Africa with Ingram Micro North Africa. At the event, Ivanti unveiled its innovative solutions designed to help organizations elevate their digital transformation journey and operate securely, efficiently, and cost-effectively in the modern hybrid work environment. Ivanti and Ingram Micro are teaming up to deliver smarter, more secure IT experiences across the region.
Toni El Inati, Regional VP Sales Middle East, Turkey & CEE at Barracuda, center, was present to sign the MoU for Barracuda. Photo credit: Barracuda Networks
The Barracuda Networks team at GITEX were excited to announce the signing of a distribution agreement with MITSUMI Distribution covering East and West Africa. At GITEX, Barracuda showcased their cutting-edge solutions in Extended Detection and Response (XDR), Email Security, Network Security, and Data Security.
“This agreement marks a significant step in expanding our footprint across the continent, and we’re confident this partnership will drive great value for our partners and customers in the region. Looking forward to a successful collaboration with the Mitsumi team,” said a spokesperson for Barracuda Networks.
The IBM operated by MIBB International team in action. Photo credit: Midis Group
News emerged during GITEX Africa that IBM has engaged MIBB International (an affiliate of Midis Group) in an Alternative Operating Agreement for parts of Africa. The MIBB International team will take responsibility for business across territories in Africa from 1st April 2025. IBM operated by MIBB are investing and deploying further dedicated sales, technical and channel management resources within the territory, with specialist skills to support partners and customers. As a result, IBM and its partner community will see greater focus, agility and support.
IBM operated by MIBB’s goal is to maintain strong presence across the territories, and the company will engage with key distributors, partners and customers to drive a seamless transition and maximise the value that customers experience from their IBM Solutions.
Amer Chebaro, Partner – Local-Office Business at Midis Group, and Claudia Gaudiau-Francisco, Secrétaire Général, Tectra, sign the new agreement. Photo credit: Midis Group
The team at Kyriba were thrilled to announce a new partnership with Tectra at GITEX Africa. This collaboration marks a significant step forward in delivering innovative financial solutions and empowering organizations to optimize their treasury and finance operations.
Mohamed-Samir Hafiz led the win as Tectra, one of Morocco’s largest manpower firms managing 35,000+ contractors, chose Kyriba for its treasury transformation, beating fierce competition from Sage XRT. Special thanks to the CEMEA Leadership team (Hugo Palis and Amer Chebaro), Solution Engineering (Michał Czerniecki), and Customer Success Management (Mustafa Shaaban) for this milestone achievement.
Successful HPE Aruba Networking event in Nairobi, Kenya
The Hewlett Packard Enterprise operated by Selectium team were thrilled with the success of their HPE Aruba Networking Event hosted at the Radisson Blu Hotel in Nairobi on April 10. The event brought together a dynamic mix of industry leaders, technology partners and valued customers, for a day of insightful dialogue, cutting-edge demonstrations and meaningful collaboration.
From live demos showcasing the power of HPE Aruba’s intelligent network solutions, to interactive discussions around cloud-managed networking, security and digital transformation, the energy and enthusiasm in the room were undeniable.
“We’re truly grateful for the strong support from our partners and clients, whose presence made this event not only successful but also incredibly impactful” said Winnie Kangethe, Country Marketing Manager, Hewlett Packard Enterprise operated by Selectium. “As we look ahead, we are excited about the potential for deeper engagements, innovative projects and long-term business partnerships that drive growth and efficiency. Here’s to building the future of networking—together!”
Photo credit: Hewlett Packard Enterprise operated by Selectium.
The event attracted Aruba Networking experts from across the region and internationally. 120+ people were present for the event, which began with an early morning breakfast session, followed by a mid-morning session and then lunch.
The day began with a welcome address by George Odula, Country Manager, Hewlett Packard Enterprise operated by Selectium. Next up was a Technical Keynote: “Security First AI-powered Networking” presented by Karthikeyan Gunasekar, Business Development Lead, Aruba Edge Services Platform, EMEA.
Joseph Njogu, Presales Architect, Hewlett Packard Enterprise operated by Selectium, speaking during the live demo of Network Operations. Photo credit: Hewlett Packard Enterprise operated by Selectium
Customers presentations followed, then a roundtable discussion which explored issues and opportunities around Network Flexibility. Milind Chavan, Sales Manager, Africa, followed that with his presentation “Winning together with HPE Aruba Networking.” The morning continued with more insights on Network Flexibility from Karthikeyan Gunasekar and then a live demo of Network Operations by Karthikeyan joined by Joseph Njogu, Presales Architect, Hewlett Packard Enterprise operated by Selectium.
The final presentation before the event closed with lunch was “Technical Excellence: Best Practices for Seamless Deployments” from Darius Dordi, Regional Presales Manager, Gulf IT Network Distribution FZ LLC.
At the end of the event, the HPE operated by Selectium team are seen here with visiting presenters. Photo credit: Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
iSTYLE opens its sixth Apple Premium Partner store in the Czech Republic
Brno, March 22, 2025 – iSTYLE, the largest Apple Premium Partner in Central Europe, officially opened its sixth APP store in the Czech Republic with a spectacular grand opening event at Olympia Shopping Center in Brno. Having operated successfully at Olympia since 2009, iSTYLE has now elevated this location to a whole new level, offering customers an experience closer than ever. iSTYLE now has 12 stores in the Czech Republic in total.
iSTYLE Brno, interior view. Photo credit: iSTYLE
The newly upgraded store impressed visitors with its modern design, comprehensive services, and a customer experience built on premium Apple standards. Visitors enjoyed authorized service, personalized consultations, and a newly introduced SMB area tailored for business clients.
There was plenty of entertainment and learning about Apple devices at the Grand Opening. Photo credit: iSTYLE
The grand opening attracted hundreds of Apple enthusiasts and featured an inspiring program. Well-known tech evangelist Petr Mára shared personal insights on living with technology, while Marek Dvořák demonstrated how Apple Watch can literally save lives. Olympic champion Jiří Prskavec talked about his international achievements in canoe slalom and revealed his unique training program, fully powered by Apple technology. The entire event was hosted by Bára Šimková, familiar to many from the popular Czech TV show.
There was even a demo of how to use the Apple Watch in heart resuscitation. Photo credit: iSTYLE
Visitors also enjoyed exclusive opening-day promotions, valuable gifts, and had the chance to purchase hundreds of Apple products at special prices. With this opening, iSTYLE once again confirmed its commitment to delivering a first-class shopping experience and expanding premium Apple services across more locations in the Czech Republic and beyond.
The iSTYLE team relax after the opening event. Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 45 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
Revolutionizing digital transformation: i4 Solutions and Cisco lead the charge at Web Summit Qatar 2025
At Web Summit Qatar 2025, i4 Solutions and Cisco Systems unveiled key innovations that seamlessly blend AI, automation, and advanced networking. Their strategic alliance is not just about technology—it’s about redefining the future of enterprise IT, making digital transformation more accessible, secure, and scalable for businesses worldwide.
As an innovator in digital transformation and a distinguished Cisco Gold Partner, i4 Solutions is harnessing the power of AI-driven automation and cutting-edge networking and empowering Qatari enterprises to navigate the complexities of the modern digital landscape with unprecedented efficiency and agility.
“AI and automation are the cornerstones of tomorrow’s technology,” stated Boutros El Haddad, General Manager of i4 Solutions. “Our collaboration with Cisco at Web Summit Qatar underscores a shared vision: delivering intelligent, secure, and scalable solutions that enable businesses to innovate fearlessly and stay ahead of the curve in an ever-evolving digital world.”
El Haddad also emphasized i4 Solutions’ pride in participating for the second consecutive year, reaffirming their unwavering support for this premier global tech event in Qatar.
Driving Qatar’s Vision for a Digitally-Enabled Future
The surge in demand for AI-powered solutions to optimize IT operations, bolster cybersecurity, and facilitate seamless scalability has never been more critical. i4 Solutions and Cisco are not merely responding to this demand. Their joint mission aligns seamlessly with Qatar National Vision 2030, positioning the nation as a global hub for digital transformation and technological excellence.
By integrating Cisco’s industry-leading networking and security infrastructure with i4 Solutions’ AI-driven innovations, businesses can:
Achieve unparalleled efficiency through smart automation and streamlined workflows, significantly reducing operational costs.
Fortify cybersecurity by leveraging Cisco’s advanced security frameworks to combat evolving digital threats.
Enable limitless scalability with AI-powered insights and cloud-native architectures that ensure sustained competitive advantage.
Unlock new revenue streams through enhanced innovation and digital resilience across industries.
The i4 team at Web Summit Doha. Photo credit: i4 Solutions
In today’s data-driven world, businesses cannot afford to be stagnant. i4 Solutions is dedicated to equipping organizations across industries with transformative IT solutions that enhance operations, deliver invaluable insights, and secure a competitive edge. From AI-powered automation to intelligent networking, i4 Solutions is the partner of choice for enterprises determined to thrive in the 21st century. With innovation as their driving force and digital transformation as their mission, i4 Solutions and Cisco are revolutionizing the way businesses operate—one breakthrough at a time.
Vitranc Cup Alpine Race 2025: where speed meets connectivity with HPE Aruba Networking
The Alpine Ski World Cup races in Kranjska Gora, Slovenia, are the season highlight of the FIS Alpine Ski World Cup for both men and women. The Vitranc Cup for male skiers took place between March 1 and 2, 2025 with the women’s event earlier in January. At both of the events, technology was at the heart of the media facilities centered on HPE Aruba Networking solutions provided by ORG. TEND d.o.o and Hewlett Packard Enterprise operated by Selectium.
Providing the best information technology, keeping results up to date and ensuring complete reliability of the systems is a major task at sports events like the Vitranc Cup. Photo credit: ORG. TEND d.o.o.
Bringing this long-standing competition to a wide audience is essential, making strong media coverage a key factor in the event’s success. ORG. TEND d.o.o. played a crucial role by equipping the press room with the necessary technology, allowing media representatives to follow the prestigious downhill race in real time and maintain fast, reliable connection with the world.
In the media center a 10G switch Aruba 2930M ensured a reliable wired connection and power supply to the access points while wireless connectivity was ensured by powerful Wi-Fi 6E Aruba AP-635 and Aruba AP-505H Wi-Fi 6 access points.
“For more than 20 consecutive years, we have ensured excellent IT conditions for all journalists and, of course, the up-to-date information on the website for all those who did not watch the downhill events live at the location. In providing a fast, secure and reliable wireless network, we used HPE Aruba Networking technology provided by Hewlett Packard Enterprise operated by Selectium” explained ORG. TEND company director Aleš Polajnko.
Inside the busy media center with journalists from the world’s sports media using the facilities. Photo credit: ORG. TEND d.o.o.
With almost 20 years of experience in wired and wireless networking, HPE Aruba Networking leverages telemetry data from over a million wired, wireless, and SD-WAN devices. Its AI-driven capabilities detect anomalies and offer reliable, actionable insights for network administrators. Additionally, HPE Aruba Networking NaaS ensures a fully optimized, secure, and continuously updated network through a subscription model, eliminating the need for upfront capital investment.
As a trusted partner of Hewlett Packard Enterprise operated by Selectium, ORG. TEND d.o.o. delivers high-quality IT solutions, services, and equipment while providing industry-leading security solutions from top global manufacturers.
Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
MDS teams run for a greener tomorrow at GREEN RUN UAE 2025
As part of the MDS Road to Sustainability Campaign, teams from across the Group recently laced on their running shoes and took to the starting line for the GREEN RUN UAE 2025, which was organized by Dubai Investments Park (DIP).
The event was held at Dubai Investments Park on February 23, 2025. The MDS team participated in the 5km run, alongside many other organisations, all with one goal – to promote and support a greener future. “We, as an organization, are steering in the right direction, and through our simple acts, can make a real difference” said Khaled H. Nehme – MDS Site & Power Projects Director.
The happy team of MDS runners after the 5km run. Photo credit: MDS
MDS participation in the big event shows once again the level of the organization’s commitment and understanding of the importance of Corporate Social Responsibility.
Importantly, the MDS contribution and commitment supports UAE’s vision of Carbon NET-ZERO by 2050. This campaign is an essential part of the country’s goal for achieving a greener future. Participation in such initiatives highlights MDS’s commitment to promoting and supporting the development of a more sustainable community.
Interview with iSTYLE training expert Saba Riaz
iSTYLE recently conducted training featuring a dynamic blend of learning activities. The team explored the latest industry trends and learned about soft skills needed to succeed at their role. To find out more about the strength and quality of the experience, we interviewed the leader of the session, iSTYLE Training Specialist, MENA Region, Saba Riaz.
Q: What’s the key secret behind iSTYLE’s exceptional customer service that keeps customers coming back?
Saba: At iSTYLE, we believe that exceptional customer service starts with our team. Every interaction our customers have with us is influenced by the passion, knowledge, and dedication of our employees. We focus on continuously developing our team by equipping them with the right tools, skills, and knowledge they need to excel in their roles. This enables them to consistently deliver seamless and impactful customer experiences, making iSTYLE a trusted name in the industry.
Q: How do you work to keep team development moving along, building skills and expertise?
Saba: Our approach to team development is proactive and dynamic. We recently hosted a comprehensive training session that integrated the latest industry trends with a focus on essential soft skills. Our team explored both new insights and timeless skills necessary for success, ensuring they stay adaptable and well-prepared for any challenges ahead. We believe this continuous learning approach is key to unlocking our team’s full potential.
Q: With so much retail experience now within iSTYLE, I guess this is a good opportunity to leverage that knowledge in the training. Is that the case?
Saba: Exactly, yes. For this session, we focused on leveraging our internal expertise. We brought in leaders from within the iSTYLE organization to share their deep knowledge with the team. For instance, Mykhaylo, our Retail Manager, offered a detailed understanding of our business structure and the vital role each team plays in driving our success. This internal expertise provides our employees with a clearer, more relatable view of the company’s vision, aligning their individual goals with the broader organizational objectives.
Working together to solve challenges was a key part of the training. Photo credit: iSTYLE
Q: Staff training can be quite challenging – what did you do to make things more enjoyable?
Saba: We recognize that learning is most effective when it’s engaging and enjoyable. To make the training sessions more interactive, we incorporated dynamic group activities, discussions, and team-based learning. Celebrating the achievements every year of our Training Program Top Performers was a key highlight of the session, and it brought an inspiring sense of recognition to the hard work and commitment our team members have shown. It not only made the training experience enjoyable but also fostered a deeper sense of pride and camaraderie within the team.
Saba Riaz presents to the whole training group at ISTYLE HQ. Photo credit: iSTYLE
Q: Broadly speaking, across the Midis Group, enthusing and inspiring our teams is very important to keeping great teams together – can you tell us what you think are the successes across iSTYLE with the people you employ?
Saba: At iSTYLE, we know that our people are the heart of everything we do. Our success lies in creating a culture of continuous learning, recognition, and growth. By providing opportunities for development, celebrating achievements, and encouraging internal collaboration, we inspire our teams to bring their best selves to work every day. The Midis Group’s HR approach, focused on talent nurturing and career development, ensures that iSTYLE attracts, retains, and motivates the best talent in the industry. This culture of empowerment drives not only personal growth but also collective success, making us stronger as a team and as a brand.
Mykhayelo Yurchyshyn, Retail Manager, iSTYLE UAE, far left, and Saba Riaz, Training Specialist – MENA Region, far right, award Training Program Top Performers certificates to Manika Khanna, centre left and centre right, to Ameenah Baluch. Photo credit: iSTYLE
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores with 140+ retail and online stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Established in 2005 in UAE, iSTYLE has five Apple Premium Partner and twelve Apple Premium Reseller stores in UAE. Ensuring Apple enthusiasts have access to unparalleled service and the latest innovations, iSTYLE offers the full range of Mac, iPad, iPhone, Apple Watch and Apple TV along with an impressive but carefully selected portfolio of accessories and software. iSTYLE leverages its expertise to assist individuals and companies in integrating Apple products into their operations.
iSTYLE, the leading Apple Premium Reseller in CEE, opens a third store in Ljubljana
iSTYLE, the leading network of Apple Premium retail stores under the Midis Group, opened its third store in the Slovenian capital Ljubljana, at Aleja Shopping Center on February 6. The state-of-the-art store promises an enhanced shopping experience for Apple fans and the new location will complement iSTYLE’s existing stores in Slovenia, reaffirming its commitment to the local market.
At the opening day, Apple fans were invited to celebrate the opening with exclusive offers and opening-day discounts. Hundreds of customers were able to discover a wide range of Apple products and accessories, supported by expert advice from iSTYLE’s skilled team in the new store.
The official opening ceremony commenced at 5:00 PM, but guests were encouraged to arrive early and immerse themselves in a vibrant lineup of special activities. The festivities featured exciting giveaways, engaging trivia challenges with 80 incredible prizes to be won, and lively entertainment to keep the energy high throughout the event.
iSTYLE offers more than just products – it provides an immersive experience with the Apple ecosystem. At the new store customers can rely on a team of dedicated specialists for various services, including device setup, data transfer, personalized workshops, and one-on-one training sessions with certified Apple experts.
iSTYLE Aleja, interior view. Photo credit: iSTYLE
The company ensures Apple products are accessible to everyone by providing flexible financing options such as special offers and discounts for students, teachers, and educational institutions; consumer financing plans in collaboration with trusted banking and leasing partners and rental solutions for businesses and other legal entities.
iSTYLE leverages its expertise to assist companies in integrating Apple products into their operations. From IT infrastructure to software licensing and mobile device management, iSTYLE offers tailored solutions that empower businesses to embrace the Apple ecosystem seamlessly.
The iSTYLE Aleja team enjoy a group photo at the opening event. Photo credit: iSTYLE
The company is proud to be a trusted Apple Authorized Service Provider, offering trusted repair and maintenance services for all Apple devices. Services include diagnostics, repairs (in and out of warranty), software and hardware upgrades, data recovery, cleaning, and training to ensure optimal device performance.
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting nearly 100 locations worldwide.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 45 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.
K-tuin celebrates the Grand Opening of its 45th store in Valencia, Spain
Valencia, Spain’s third-largest city, has been chosen to host the 45th K-tuin store, making it the country’s largest Apple Premium Partner. With this new location in the popular Saler shopping center, K-tuin now boasts 11 stores with the APP label – the highest level of certification Apple grants to its partners.
As an Apple Premium Partner store, K-tuin brings Valencia’s residents and visitors a cutting-edge, interactive, and spacious retail experience—one that is truly “100% Apple.” Here, customers can fully immerse themselves in the Apple universe like never before. Plus, with an in-house Authorized Technical Service, they’ll enjoy seamless support and a complete, top-tier customer experience.
The new APP is situated within a very popular shopping mall. Photo credit: K-tuin
Juan Fernández, Marketing Manager of K-tuin, attended the opening event on January 30 and expressed his excitement about the new store: “The potential here is enormous—just look at the incredible public response! Valencia is a major city, yet it has few truly specialized Apple stores for its size. I have no doubt that we will quickly establish ourselves as the go-to Apple destination in this part of the city.”
The store’s exterior is truly eye-catching, thanks to the glass walls and the large-format illuminated panels covering the back of the furniture, which were specifically designed for this store.
The display screens were specially commissioned for the store. Photo credit: K-tuin
The opening had to be postponed due to construction delays caused by severe floods that impacted nearby towns and industrial areas in one of the worst natural disasters the country has ever experienced. Fortunately, these challenges were overcome, and the new store is now a reality.
The grand opening, held at 7:00pm, attracted hundreds of Apple fans and curious visitors eager to be among the first to explore the new store and take part in the giveaways. From early morning onwards, people were lining up and the first arrivals received free AirPods as a gift.
The new store also includes a full Authorized Technical Service to complete the customer service function. Photo credit: K-tuin
K-tuin’s success is largely based on its commitment to helping customers get the most out of their Apple devices. The company provides a unique shopping experience that includes the K-tuin Skool training platform and exclusive value-added services for its customers. Moreover, the new store in Valencia will host free weekly workshops.
One of the largest Apple distributors in Europe, K-tuin was founded in 1994 by Juan Fabre, with its first store opening in Madrid, followed by numerous expansions. It became the first Spanish company to achieve Apple Premium Reseller status, the highest classification among Apple resellers at the time.
Since its acquisition by the Midis Group in 2019, K-tuin’s growth has accelerated significantly. Now boasting 45 stores, it has established a strong presence across Spain, including the Canary Islands, where it expanded further with the acquisition of four Banana Computer stores in 2023. And this is just the beginning—several advanced projects are already in motion, promising even more store openings in the near future.
MDS SI Group leads strategic technology showcase at LEAP2025
LEAP 2025 technology conference is set to be a pivotal platform for regional technology leaders, with MDS SI Group positioning itself at the forefront of digital innovation. The company and its key affiliates are preparing a comprehensive demonstration of cutting-edge technological solutions across multiple industry sectors.
Happening from 9 to 12 February in KSA, LEAP 2025, one of the world’s biggest IT, AI and startup events, is expected to welcome 215,000 visitors, featuring 1000 expert presenters, 1800 global tech brands and more than 680 innovative startups. Many of the attendees will also be present at the DeepFest AI event, co-located with LEAP, which is one of the region’s leading AI spectaculars.
MDS SI Group will anchor its presence in Hall 3, Booth A40, featuring a collaborative exhibit with strategic affiliates MDS CS, MMR, and Total Technical Triangle (3T). The unified display underscores the group’s integrated approach to technological development and digital transformation.
Sami Abi Esber: excited about LEAP 2025. Photo credit: MDS SI
“LEAP is where innovation meets opportunity, bringing together industry leaders, visionaries, and trailblazers to shape the future. As a sponsor, we’re excited to contribute to the dialogue, share insights, and connect with the incredible minds driving progress in our industry” said President of MDS SI, Sami Abi Esber.
MAGNOOS has elevated its conference participation to Platinum Sponsor status, strategically partnering with BMC Software to showcase advanced AI-driven data solutions. The company’s leadership emphasized their commitment to technological advancement, positioning their showcase as a critical insight into next-generation digital strategies.
Complementing the technological landscape, eSolutions—a prominent asset management provider in the Middle East—will collaborate with IBM at Booth C50 in Hall 1. The partnership highlights a concentrated focus on sustainable technological solutions that are reshaping industry paradigms.
Industry analysts anticipate the event will serve as a critical networking and innovation exchange platform, with MDS SI Group and its network of companies representing a significant intellectual and technological capital investment in the regional tech ecosystem.
The conference represents more than a mere exhibition; it signals a strategic convergence of technological vision, enterprise partnerships, and forward-looking digital transformation methodologies.
Revolutionizing leadership: Women Spark and PLAYBOOK launch the first ever Prosperity Lounge at LEAP 2025
Women Spark, powered by PLAYBOOK, has announced the launch of the Prosperity Lounge at LEAP, a pioneering initiative designed to advance women’s leadership in technology, entrepreneurship, and investment. This collaboration includes significant contributions from partners Vista Equity Partners, a global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, and Midis Group, reinforcing a shared commitment to driving change within the tech and investment industries.
Hosted at LEAP’s renowned global platform for innovation and future technologies and taking place on February 11 on the Deep Media Stage, the Prosperity Lounge represents a strategic effort to integrate women more profoundly into the economic fabric of the region.
The Prosperity Lounge is set to transform the narrative surrounding women-led entrepreneurship and investment by fostering meaningful dialogue, mentorship, and strategic business connections. Throughout LEAP, the lounge will feature dynamic sessions inspired by TED Talks and expert panels, addressing the unique challenges and opportunities for women in these critical sectors, catalyzing innovative ideas, and fostering impactful networking.
The event will commence with an opening keynote from Wafa AlObaidat, Founder and CEO of PLAYBOOK, who will provide insights into the foundational goals of the Prosperity Lounge. “This lounge embodies our commitment to actively elevating the role of women in the global technology and investment arenas. By bringing together thought leaders and innovators, we are creating a future where women’s contributions are integral to technological and entrepreneurial success,” said AlObaidat.
A highlight of the event will be a fireside chat with Deemah Al Yahya, Founder of Women Spark and Secretary-General of the Digital Cooperation Organization. “Networking is not merely about connecting people; it’s about strategically aligning them with transformative ideas, opportunities, and comprehensive visions that drive profound economic growth and technological innovation,” stated Al Yahya. “By cultivating a robust network, we are setting the stage for sustainable development and empowering women to be at the forefront of this transformation, ensuring they play a pivotal role in shaping the future of our global economy.”
Vista, a key partner of the Prosperity Lounge, will be spearheading a full day of the lounge’s programming. “Vista is proud to collaborate with Women Spark, PLAYBOOK and Midis Group on this important initiative to empower the next generation of women’s technology leadership in Saudi Arabia and beyond. This forward-looking platform will help enable aspiring entrepreneurs in the region through mentorship, education and access to some of the world’s premier technology founders and investors,” said Robert F. Smith, Founder, Chairman and CEO of Vista.
Fadi Matta, VP, Mindware KSA and Ali AlShankiti, GM, MDS for Computer Systems. Photo credit: Midis Group
Fadi Matta, VP of Mindware KSA, a key partner from the Midis Group, will lead a session on the strategic deployment of IT solutions to foster business growth in diverse markets. “Our focus is on enabling women entrepreneurs to leverage cutting-edge technologies to expand their businesses regionally and globally,” commented Matta.
Ali AlShankiti, General Manager of MDS for Computer Systems, also from Midis Group, will discuss the critical role of digital transformation in scaling businesses. “Digital transformation presents a unique opportunity for women leaders to redefine the marketplace and lead robust, innovative businesses,” AlShankiti explained.
Discussions during the event will span a variety of topics crucial to the advancement of women in technology, including leadership roles in AI, with insights from experts like Dr. Wareed Alenaini and Eryn Peters. Peters will also address modern change management strategies vital for scaling companies in today’s AI-centric environment. Additionally, sessions will explore strategic approaches to regional market expansion, demonstrating how technology solutions can be tailored to meet diverse market dynamics while upholding core organizational values.
Further insights will be provided by Sara Zare, who will examine the disparities in women’s participation in STEM fields across the Middle East compared to Western countries. Zare will offer a detailed analysis of the lessons and opportunities that can enhance inclusivity in these pivotal sectors.
The event will conclude with closing remarks from Shreya Rammohan, Co-Founder and CGO of PLAYBOOK, who will express gratitude to all speakers, partners, and attendees for their roles in fostering a successful and transformative dialogue at LEAP.
This initiative not only aligns with LEAP’s vision to spotlight transformative ideas but also significantly contributes to shaping an inclusive economic and technological future in Saudi Arabia and beyond.
Explore the collaborative initiatives and join us at Women Spark, powered by PLAYBOOK, as we forge paths for women entrepreneurs globally. For more details, visit https://www.get-playbook.com/women-spark.
About Women Spark
Founded by Deemah Al Yahya, Women Spark is the leading angel investment network in the MENA region, now supercharged by its acquisition by Playbook. This partnership creates an unparalleled platform to support women entrepreneurs worldwide. With a focus on bridging the investment gap, fostering global partnerships, and accelerating the growth of women with the resources they need to scale, Women Spark is positioning itself as the go-to network for female founders seeking mentorship, capital, and community. To learn more about how Women Spark is revolutionizing the future of women-led businesses, visit Women Spark.
About PLAYBOOK
PLAYBOOK is a powerful global networking and mentorship platform for women leaders. With an award-winning leadership team that is fully-female founded, the network has been making waves regionally and internationally with its high-quality production masterclasses, robust community, networking potential, workshops, events and mentorship programs.
MDSap helps Belbim become the first public institution in Turkey to transition to a cloud environment
Belbim, a digital payment subsidiary of the Istanbul Metropolitan Municipality, recently collaborated with MDSap and SAP to successfully implement the SAP RISE PCE project, a first in the Turkish public sector. The company produces the ‘Istanbul Card’ used by thousands of travellers every day in the city.
Benefits from the digital transformation via SAP RISE PCE included increased operational flexibility and maximized security in public services with high security standards that comply with Turkey’s regulations. Alongside that, the innovation brought increased efficiency, boosted transparency, and brought gains in sustainability.
With the transition, Belbim achieved key benefits such as cost advantage and operational flexibility, as well as ancillary benefits such as advanced service management and security improvements for the first time in a public institution in full compliance with regulations.
Belbim was thrilled to manage the expansion, and its success was in large part thanks to the technical and business units working as a single team, and also with the help they received from MDSap, who they described as a valued business partner, supporting the company throughout the whole process.
Project wins SAP Public Digital Transformation Award of the Year
The project also publicly reinforced Belbim’s reputation for innovative vision and solidified its position of leadership in the financial technologies sector. The value of the project was swiftly recognized when it won the Public Digital Transformation of the Year award at the SAP Transformation Awards 2024, an event that brought together leading representatives and technology leaders of the business world in Turkey.
“As the first public institution to transition to a cloud environment, we believe this step will significantly accelerate the cloud transition processes of our other affiliates” said a spokesperson for the company.
“This project, implemented in collaboration with SAP and MDSap, will not only set an example from a regulatory perspective for Belbim and the Istanbul Metropolitan Municipality but also for the entire public sector, taking on a flagship role. We thank everyone who contributed to this valuable collaboration and wish our project to be beneficial” added the spokesperson.
Nesrin Demirci: “Digital transformation is no longer an option, it is a necessity.” Photo credit: Belbim
Nesrin Demirci, General Manager of MDSap Turkey said, “MDSap, with its strong collaboration with Belbim, is shaping the future of digitalization in the public sector. This project will be a pioneer of transformation across the sector.”
Elif Ertan, Deputy General Manager of SAP, also remarked, “As SAP, we are laying a strong foundation for digital transformation in the public sector through our collaboration with Belbim. With SAP solutions, we have taken a significant step towards making public services more efficient and digitally focused.”
MDSap is a leading SAP Gold Partner and a regional leader in enterprise application software, catering for customers across the Middle East, North Africa, Turkey and CEE. With more than 120 business and technical advisers on site, MDSap focusses on turnkey IT solutions in Business Transformation, Intelligent Enterprise, Big Data Analytics, Omni-Channel Banking and Human Capital Management. MDSap has a strong focus in banking and financial services along with public, healthcare, and telecommunication sectors, with a dedicated mission to ensure all their customers get the right support on their digital transformation journey.
Quest and One Identity shine at Cairo ICT ’24
Quest and One Identity made an excellent impression at Cairo ICT ’24 in November, showcasing their IT management and identity security solutions. As the technology world gathered in Cairo, these two prominent IT businesses captured the attention of attendees at the Egypt International Exhibition Center on Mehwar El Moshir Tantawy.
Held under the High Patronage of H.E. President Abdel Fattah El-Sisi, President of Egypt, Cairo ICT ‘24 cemented its status as a leading technology event in the Middle East and Africa. This was the 28th edition of one of the Middle East’s biggest technology events. The event attracted +130,000 visitors, featured more than 500 exhibitors from around the globe, and showcased cutting-edge innovations across key ICT sectors, including artificial intelligence, cloud computing, telecommunications, and financial technologies.
Quest and One Identity’s booth in Hall 1 (PAFIX), Stand 1E9, was a focal point for meaningful conversations and insightful demonstrations. The team demonstrated solutions that simplify IT operations, fortify data security, and facilitate identity management.
Central to their showcase was Quest’s suite of IT management tools, designed to address the complexities of modern business operations. Attendees saw how these solutions automate processes, enhance compliance, and scale effortlessly to meet diverse business needs. Quest is a trusted name in the industry, consistently delivering tools that redefine operational efficiency.
Meeting new partners and talking to existing clients at Cairo ICT. Photo credit: Quest
Meanwhile, One Identity showcased its advanced identity governance and access management solutions, which are focused on organisations striving to navigate today’s cyber threats. The solutions’ ability to streamline authentication, strengthen governance, and safeguard digital assets is aimed at business leaders looking for robust, future-proof security frameworks.
Beyond the technology, ICT Cairo was a great opportunity for the Quest and One Identity teams to create a brand presence and to engage with an impressive range of attendees, from technology enthusiasts to industry veterans.
As the dust settles on another successful edition of Cairo ICT, for Quest and One Identity, participation wasn’t just about showcasing products; it was about shaping conversations, building relationships, and driving the future of IT and cybersecurity.
The Quest and One Identity teams join for a group photo at Cairo ICT. Photo credit: Quest
Quest creates software solutions that make the benefits of new technology real in an increasingly complex IT landscape. Quest helps customers solve their next IT challenge, from maximizing the value of their data to Active Directory and Office 365 management, and cybersecurity resilience. Around the globe, more than 130,000 companies and 95% of the Fortune 500 count on Quest to become data-empowered, deliver proactive management and monitoring for the next enterprise initiative, find the next solution for complex Microsoft challenges, and stay ahead of the next threat. Quest Software—where next meets now.
One Identity delivers unified identity security solutions that help customers strengthen their overall cybersecurity posture and protect the people, applications, and data essential to business. The Unified Identity Security Platform brings together best-in-class Identity Governance and Administration (IGA), Access Management (AM), Privileged Access Management (PAM) and Active Directory Management (AD Mgmt) capabilities to enable organizations to shift from a fragmented to a holistic approach to identity security. One Identity is trusted and proven on a global scale – managing more than 500 million identities for more than 11,000 organizations worldwide.
Hewlett Packard Enterprise operated by Selectium excels at BIZIT conference in Serbia
Hewlett Packard Enterprise operated by Selectium was prominent as a sponsor at the major BIZIT conference in Serbia in November. The company had a welcoming exhibition stand and provided two speakers at the two-day conference event.
BIZIT is one of the most important business and IT events in the country. The event attracted over 500 participants, who got acquainted with modern technologies for business support, connected with leading domestic IT companies, representatives of banks and telecommunications operators.
Welcoming attendees at BIZIT – one of the most important IT events of the year in Serbia. Photo credit: Hewlett Packard Enterprise operated by Selectium.
The importance of the conference was signified by the presence at the event of the State Secretary, Ministry of Information and Telecommunications, Milan Dobrijevic, who spoke to welcome attendees to the first day of the programme.
“Participating in this year’s BIZIT business conference has been an invaluable experience for our company” said Ana Radošević, Director, Hewlett Packard Enterprise operated by Selectium, Serbia.
Milan Avramović, HPE Presales Consultant, presented ‘The basics and business of trusted security – Modernize your infrastructure with HPE ProLiant Gen11 Servers.’ Photo credit: Hewlett Packard Enterprise operated by Selectium
“The event not only highlighted the latest technological advancements but also provided a platform for meaningful collaboration with industry leaders. As Serbia continues to grow as a hub for innovation, we are excited to contribute to its dynamic tech ecosystem and explore new opportunities for growth and partnerships” added Ana Radošević.
Key topics for day one included Business Software and Solutions, Marketing and Communications and the Smart World. Day two invited speakers on Data Centers, Cybersecurity and more on the Smart World, this time featuring new thinking about Smart Cities and Infrastructure and the Internet of Things.
Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
Southcomp celebrates a year of success at the Mindware Tunisia Partner Summit
Gammarth, November 28, 2024 – Southcomp Polaris, HDF & BMS, hosted the Mindware Group Tunisia Partner Summit at the luxurious Four Seasons Hotel in Gammarth, bringing together key partners and strategic vendors. The gathering, a highlight of the year for the companies, attracted over 250 attendees, celebrated fruitful collaboration and strengthened relationships with key players in the technology ecosystem.
Designed as a half-day conference followed by a gala dinner, the event provided a unique platform to share strategic updates and discover the latest technological innovations from partners solutions. Vendors delivered engaging presentations, unveiling their new solutions and products tailored to meet the evolving needs of the market.
Major partners and vendors present at the summit included Dell, Mindware, Microsoft, Cisco, Schneider Electrics, Lenovo, Forcepoint, Kodak Alaris and Veritas. Key themes covered in the presentations included new technologies, partners programmes and projects for the coming months.
Benoit Malraison, General Manager, Africa, at the event. Photo credit: SDT/Mindware
In the opening address, Southcomp Distribution Tunisia leadership expressed their gratitude to partners for their dedication and contributions to the company’s achievements over the past year.
“We are gathered here, like every year, to thank you all for achieving what we have done so far this year, to share with you news about our brands, and to support you in the development of your business for end 2024, and for 2025.” said Anis Abdessalem, General Manager, Southcomp Tunisia.
Anis speaks at the Summit event. Photo credit: Mindware/SDT
With a focus on innovation and collaboration, Mindware aims to continue playing a leading role in the digital transformation of the region, and across the rest of Africa.
The evening gala dinner and colorful entertainment brought the event to a close in a warm and festive atmosphere, fostering stronger connections among participants while celebrating collective achievements.
At the end of the summit – a group photo. Photo credit: SDT/Mindware
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 5,000 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, and storage.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers.
K-tuin opens a new Apple Premium Partner store in Burgos to great acclaim
K-tuin, the largest Apple retail chain in Spain, last week opened its Apple Premium Partner store in the heart of Burgos, in the north of Spain, drawing significant attention and long lines of eager customers.
Apple fans in Burgos had plenty to celebrate as K-tuin unveiled the stunning Apple Premium Partner store in the city center, featuring an innovative design—interactive, spacious, and with a “100% Apple” aesthetic. Visitors can now immerse themselves fully in the Apple ecosystem in the most authentic way.
K-tuin Burgos – clean and modern but building on historic foundations. Photo credit: K-tuin
Juan Fernández, K-tuin’s Marketing Manager, expressed his enthusiasm: “This is one of the most beautiful stores we have, and the façade looks absolutely stunning. I have no doubt people will love it. A city like Burgos deserved a space like this for Apple fans and users, and we’re thrilled to be here.”
During the grand opening, held at 7:00 PM, hundreds of Apple enthusiasts and curious locals flocked to the store to be among the first to experience the new space and take part in special giveaways. The store also launched its Black Friday offers, featuring discounts on almost all Apple products and accessories.
The shop before it’s restoration and conversion. Photo credit: K-tuin
Preserving Burgos’ Heritage
In addition to opening the new store, K-tuin has made a significant contribution to the city’s historic center by restoring the building’s façade to its original design. The nearly complete reconstruction required a substantial investment, resulting in a beautifully restored façade that honors Burgos’ architectural heritage.
An amazing transformation – the new K-tuin Burgos store. Photo credit: K-tuin
A Unique Customer Experience
K-tuin’s success is largely due to its dedication to helping customers maximize their Apple devices. It offers a unique shopping experience through its K-tuin Skool training platform and exclusive value-added services. The Burgos store will also host free weekly workshops, further enhancing its offerings.
One of the largest Apple distributors in Europe, K-tuin was founded in 1994 by Juan Fabre. The first store opened in Madrid and dozens of openings followed. K-tuin was the first Spanish company to become an Apple Premium Reseller, the highest classification among Apple resellers.
Today K-tuin is the largest network of Apple Premium Resellers in Spain, with more than 39 points of sale across the country, two in Andorra and a popular online store. Since Midis Group acquired the company in 2019, K-tuin has not stopped growing. Furthermore, its growth plans show no signs of slowing down, with more locations set to open in 2025.
Hewlett Packard Enterprise operated by Selectium excels at Red Hat Summit Connect 2024
Hewlett Packard Enterprise was Gold Sponsor of the recent CEE regional Red Hat Summit: Connect 2024. The event gathered 350+ delegates from 18 countries across the CEE to hear a range of expert speakers, to network, and find out more about Red Hat products and thinking as well as HPE solutions in the exhibition area.
Taking place at the Amadria Park Hotel Royal in Opatija, Croatia, Hewlett Packard Enterprise operated by Selectium were the local partner for facilitation of the event, providing coverage support, and Selectium experts were present at the HPE booth to answer any questions attendees had.
Learning about HPE solutions and technologies at Red Hat Summit. Photo credit: Hewlett Packard Enterprise operated by Selectium
During the event, key leaders and personnel from Red Hat were present alongside teams from HPE and Selectium. Boris Bauk, Managing Director, South East Europe, and Vlaho Jemin, Regional Sales Manager attended from Hewlett Packard Enterprise. Hewlett Packard Enterprise operated by Selectium was represented by Tajana Hašperger, Director; Tomislav Lukačević, HPE Aruba Networking and Servers Presales Consultant; Berislav Biočić, Sales Executive, and Sonja Canjuga, Marketing Lead.
Boris Bauk and Vlaho Jemin, together with Michaela Weissensteiner, Partner Alliance Director, EMEA at Red Hat, shared the morning keynote presentation, which was titled ‘Fast-forward your digital transformation the open-source way with HPE and Red Hat.’
The presentation explored today’s corporate landscape, ‘where digital transformation is critical for business success, and leveraging open-source technologies has become a vital strategy. Collaboration between HPE and Red Hat empowers organizations to accelerate their digital journeys by providing flexible, scalable, and innovative solutions. By harnessing the power of open-source, businesses can enhance agility, reduce costs, and drive innovation, while also benefiting from the robust support and expertise of two industry leaders. This partnership enables organizations to navigate the complexities of digital transformation effectively and position themselves for future growth.’
We’re the world’s leading provider of enterprise open-source solutions—including Linux, cloud, container, and Kubernetes. We deliver hardened solutions that make it easier for enterprises to work across platforms and environments, from the core datacenter to the network edge.
Hewlett Packard Enterprise operated by Selectium serves as the local representative of Hewlett Packard Enterprise (HPE) in Bulgaria, Croatia, Kenya, Morocco, Nigeria, Serbia and Slovenia. It is a renowned technology company with a comprehensive range of high-quality IT solutions, services, and products designed to assist customers in optimizing their IT environments. It provides innovative technologies that empower organizations to transition to a hybrid infrastructure, safeguard and manage business data, and foster increased productivity and essential agility in the market. In today’s business landscape, these capabilities are indispensable for successful operations.
Red Hat and Hewlett Packard Enterprise (HPE) work together to provide enterprise-ready, open-source solutions that reduce cost and complexity while enhancing stability and performance across multiple cloud and physical environments. Through our joint engineering and strategic alignment, we help mid-market, enterprise, and government organizations modernize IT to advance their digital transformation.
KyribaLive Exchange summit in Riyadh: empowering financial leaders
KyribaLive Exchange took place on October 2 in Riyadh and was the Middle East edition of a series of key Kyriba events globally for treasurers, CFOs, and finance leaders. The day also saw a number of important business and branding announcements by the Kyriba team.
According to the event website, KyribaLive Exchange was conceived to highlight innovation and thought leadership through a single theme: ‘Accelerate Actions. Exceed Expectations.’ The event, which took place at the InterContinental Riyadh, featured Kyriba’s top executives alongside influential speakers, thought leaders, and both existing and new customers.
Over 130 CFOs, Treasurers, and Finance Leaders were present to hear insights into the latest advancements in liquidity performance, treasury management, and the broader trends affecting the office of the CFO and finance teams across key industries. The day began with a kick-off session about new developments in Kyriba KSA, led by Amer Chebaro, Sales Leader CEMEA, Kyriba and Bruno Ferreira, Chief Revenue Officer, Kyriba.
Following the kick-off, Kyriba’s Product Roadmap was unveiled by Chief Technology Officer Boris Lipiainen, showcasing Kyriba’s upcoming innovations and strategic advancements aimed at empowering treasurers and finance leaders with cutting-edge tools for liquidity management, risk mitigation, and digital connectivity.
Treasury Panel with Dr. Tamer Elsayed and key finance leaders from Alfanar, Almajdouie Motors, and Saudi German Hospital Group. Photo credit: Kyriba
A “fireside chat” followed, on ‘The Key of Digitalization; Connectivity. Today and tomorrow.’ This featured thought leaders Levent Coskuner, Managing Partner/Business Consultant, ELC Strategy; Thomas Mickael, Head of Corporates & Partnerships – MEA, Türkiye & CIS/Country Manager – Morocco & Mauritania, SWIFT and Ali Khakwani, Head of Digital Solutions & Advisory, SAB. This engaging discussion highlighted the importance of connectivity in treasury, emphasizing digital transformation and seamless global transaction networks for future-ready finance teams.
The major segment of the morning was a panel discussion titled ‘Industry Focus – Top 5 Concerns Impacting Treasury Today Across All Industries.’ Moderated by Dr. Tamer Elsayed, CFO of the FII Institute, the panel featured prominent experts: Hady Zayed, Group Treasury Director, MENA, Saudi German Hospital Group; Mohammad Khattab, Chief Corporate Treasury Officer, Alfanar and Umar Tariq Pirzada, Business Planning Strategy & Transformation Director, Almajdouie Motors Company (part of Almajdouie Group). Key concerns discussed included liquidity optimization, cash flow forecasting, risk management, and strategies to tackle the evolving challenges in treasury.
The afternoon at KyribaLive Exchange began with ‘Payment Fraud and Kyriba Support – Hear it from our customers | Life Before & After Kyriba,’ where leaders shared their experiences on the impact of Kyriba’s solutions on fraud prevention and improvements in cash management. The session featured contributions from Rana Y Jan, Senior Manager, Bank Relations & Cash Management, Nahdi; Shahid Abdulrazzak, VP finance, Saudi Tabreed; Michal Czerniecki, Head of Solution Engineering, CEMEA, Kyriba; Omar Shariff, Senior Solutions Engineer, CEMEA, Kyriba.
Amer Chebaro launches the new Arabic brand identity for Kyriba. Photo credit: Kyriba
New Kyriba announcement
At the event, Amer announced the launch of a new state-of-the-art data center in the Kingdom of Saudi Arabia in Q1 of 2025. This expansion supports the Kingdom’s 2030 vision and emphasizes Kyriba’s commitment to digital transformation, innovation, and sustainable regional growth. The new data center will ensure full compliance with the Kingdom’s regulatory mandates for data residency, empowering CFOs and treasurers with the confidence to optimize their liquidity performance.
“Saudi Arabia’s compliance regulations require that data be stored domestically, and our new data center will help our customers meet these requirements” said Amer Chebaro. “This investment also underscores our commitment to supporting our clients’ digital transformation while helping them improve their overall liquidity performance.”
The Kyriba team joined their invited speakers and sponsors for this group photograph as the event ended. Photo credit: Kyriba
Kyriba empowers CFOs and their teams to transform the way they activate liquidity as a real-time, dynamic vehicle to grow and create business value, while protecting against financial risk. From midsize companies to Fortune 500 multinationals, and 25 million payments processed daily, Kyriba’s platform connects internal treasury, risk, payment and working capital applications to vital external sources such as banks, ERPs, trading platforms and market data providers. Based on a secure and scalable SaaS platform that uses artificial intelligence, Kyriba enables thousands of businesses around the world to maximize growth opportunities, protect against losses from fraud and financial risk, and reduce costs through advanced automation. Kyriba is headquartered in San Diego, with offices globally.
