MDS System Integration announces acquisition of a majority stake in SmplID
Dubai, December 8 – MDS System Integration, part of the Midis Group, is pleased to announce the acquisition of a majority stake in SmplID, the leading service provider in MEA, focused on the development and deployment of Identity & Access Management (IAM), Privileged Access Management (PAM), Access Management (SSO), Auditing and GRC solutions.
SmplID developed an innovative framework and methodology to effectively address the diverse challenges posed by the Digital Identity and Access Management (IAM) landscape. SmplID is the leading Services partner for leading technology providers in the Identity and Access management space.
Commenting on the acquisition, Sami Abi Esber, President of MDS SI, said, “As we deliver on our vision of helping customers accelerate their digital transformation, it is important to address some of the key challenges in respect of Identity and Access Management. Our customers are looking for a presence in a digital world powered by intelligent identity, which will allow them to streamline user experiences and adopt flexible options to extend hybrid IT environments required for digital business initiatives in a secure and well- governed manner. That is what this acquisition provides, and we are excited to welcome the talented SmplID team to our group.”
Romany Gamal, Managing Director of SmplID, added, “We are very excited to join MDS System Integration Group – the leading Digital System Integrator in the region. The vision and capabilities of MDS SI and its regional reach and partnerships will help us accelerate, deliver value to our customers, and scale up our operations. Our customers will be the ultimate beneficiaries of such acquisition, as they will be able to implement digital solutions that are secure, well-governed and backed by the most capable regional team in the industry.”
Hicham Barnoussi, exiting co-founder and former Managing Partner of SmplID, articulated “The journey of co-founding SmplID alongside Romany has been an exhilarating and gratifying experience. Our team of seasoned professionals played a pivotal role in elevating the company’s reputation within the region, making it renowned for its outstanding quality in the field of Identity and Access Management services. I extend my best wishes to Romany and the MDS SI team as they embark on the path to propel the company to even greater heights of success.”
Since 2019, SmplID has been strategically dedicated to advancing its services within the realms of Identity, Access Management, and Auditing solutions. During this period, SmplID crafted a distinctive framework and methodology, tailored to effectively address the evolving challenges that our valued customers encounter in the Digital IAM era. Our extensive experience, garnered through the successful execution of numerous intricate projects, has served to fortify both our delivery team and our overall approach. This strengthened foundation empowers us to consistently deliver projects with precision and efficiency, ensuring timely outcomes.
Moreover, our solutions approach bridges the gap between complex technology and practical usability, facilitating seamless understanding, adoption and integration of our solutions amongst business/non-technical users.
MDS SI, part of the Midis Group, has been ranked #1 by IDC in terms of IT Services revenues across several countries in the GCC. Comprising 60+ companies spread across 13 countries and 20 major cities, MDS SI group employs 2,600+ professionals and has 5000+ customers across the region.
Having been in the market for more than five decades, MDS SI has extensive experience in delivering the most innovative technologies and solutions, and empowering customers in their Digital Transformation journey.
MDS SI Group focuses on the following key technologies /solutions: Digital Transformation (Cloud, AI, Data Management, Automation, Analytics etc.), Data Center Infrastructure Services, Managed Services, Cybersecurity Services, Business Solutions, Professional Services, End User Computing, Mobility and Communications, Enterprise Infrastructure, Technical Services (Maintenance, outsourcing and call center), Site and Power Solutions, ELV and AV, Mobile and Containerized data centers, manufacturing of Telecom Shelters.
Apcom welcomes two new Mono Apple Authorised Reseller stores in Bosnia and Herzegovina
Apcom and their partners AT Store recently made a big step forward with expansion of their Mono Apple Authorised Reseller program in Bosnia and Hercegovina. At the end of November, AT Store opened their second and third MAAR retail sites.
Just two days apart, Apple fans old and new in the Bosnian marketplace have gained a 52m2 MAAR shop in Alta Shopping Centre in the capital, Sarajevo, and a 102m2 MAAR shop in Delta shopping Centre in the regional capital, Banja Luka. A Mono Apple Authorised Reseller store (MAAR) is a shop which exclusively sells Apple products.
Both shops offer the sophisticated and cool Apple Authorised Reseller shop appearance, a full demo unit line up, the ultimate customer experience, fully educated and dedicated staff, service support and a big stock of Apple accessories.
Apple fans get their first chance to see the latest Apple products in one of the new AT Store sites. Photo credit: At Store
According to the Apcom team, customers at the two new sites were wowed by the sleek interior design and all the latest Apple products. AT Store got amazing feedback from all visitors and great sales opening numbers.
“We cannot hide our enthusiasm – we are bringing a new Mono Apple Authorized Reseller store concept to Bosnia and Herzegovina” said the company’s Executive Director, Admir Tursum. “We have always tried to show our advantages to the domestic market and now we have improved by renovating two new stores, increasing the total number of Mono Apple Authorized Reseller stores in Bosnia and Herzegovina to three.”
“The entire team invested a huge effort in the opening of these new AT Stores. We worked on the renovation of two branch offices and offices for business entities at the same time, but our many years of experience helped. The success of our business is attributed to the collaborative effort of our team. We’re now offering an innovative concept with new design and a larger space. This is a new era for AT Store.”
“The Apple footprint is for sure getting bigger and bigger in the market” said Špela Veselko Čapalija, Regional APR Assistant & Regional AAR Manager at Apcom. In June 2022 Apcom and AT Store opened the first MAAR store in Sarajevo – read more about the opening here.
Apcom in the Adriatic Region is an Apple Authorized Distributor in Slovenia, Croatia, Serbia, North Macedonia, Montenegro, Albania, Kosovo and Bosnia and Herzegovina
Mindware and Xebia sign strategic partnership to accelerate Digital Transformation in MEA
Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, recently announced the signing of a strategic partnership agreement with Xebia, a renowned global IT consultancy and software development company, to accelerate digital transformation initiatives for enterprises across the Middle East and Africa (MEA) region.
This dynamic partnership marries Mindware’s unparalleled distribution prowess with Xebia’s trailblazing expertise in cloud services, AI, and managed services. This collaboration is set to redefine the digital transformation landscape, offering a synergy of Xebia’s technological finesse with Mindware’s expansive market footprint to orchestrate comprehensive digital solutions.
Shedding light on the partnership, Philippe Jarre, President, Mindware Group, says: “Spurred by a visionary impulse to reshape the digital domain in the MEA region, this partnership stems from a mutual recognition of the increasing need for holistic cloud, AI, and managed services solutions. Mindware’s expansive distribution network and deep-rooted market acumen form a perfect complement to Xebia’s innovative technical expertise, crafting a symbiotic alliance that elevates both entities.”
“This alliance is a game-changer for Mindware’s channel ecosystem, infusing it with Xebia’s cutting-edge cloud and AI capabilities and sophisticated managed services portfolio. This transformative enhancement empowers channel partners to deliver a broader, more integrated suite of futuristic solutions to their clientele” Jarre continued.
“Through this strategic alliance with Mindware, Xebia is actively broadening our global presence and empowering our clients to propel their digital transformation journeys” says Anand Sahey, Global CEO of Xebia. “We are confident that the synergy between Xebia and Mindware will significantly enhance the success of businesses navigating the evolving technology market.”
Shahid Gaglani, VP Cloud at Xebia MEA, adds: “Xebia’s proposition in the MEA region is to present an integrated suite of services that includes cutting-edge cloud solutions, transformative AI technologies, and comprehensive managed services. This strategic partnership with Mindware positions us in a unique way to further empower businesses and deliver excellent value to our clients.”
Xebia is a digital transformation leader, serving global companies with comprehensive IT solutions. Operating in 16 countries with development centers across the US, Latin America, Western Europe, Poland, Nordics, Middle East, and Asia Pacific, Xebia’s experts specialize in Technology Consulting, Software Engineering, Product Development, Data & AI, Cloud, Low Code, Agile Transformation & DevSecOps, and Quality Assurance. Alongside top-notch IT Consulting and software development, Xebia offers time-efficient Standardized Solutions and education through its Academy. With a 100% YoY growth rate for two years, Xebia is a driving force in the expanding digital transformation market. For more information about Xebia, please visit Xebia.com
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 5,000 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, and storage. As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers.
Mindware signs Memorandum of Understanding with Faculté de Gestion et de Management – USJ in Lebanon
Mindware has expanded its learning partnership network with the signing of a Memorandum of Understanding with Faculté de Gestion et de Management – USJ in Lebanon. The collaboration adds another leading university to Mindware Academy’s portfolio, fostering education, innovation and working towards bridging the skills’ gap in the region. The agreement was signed for Mindware by Toni Azzi, Vice President – Africa, Qatar & Levant.
Mindware Academy was launched in February 2023 in the UAE as an initiative designed to develop young talent and help combat the challenge of IT skills shortage in the Middle East. “More MoU’s have been signed with educational establishments and the first successful alumni of the programme are being placed in employment” said a Mindware spokesperson. “A student from the first Mindware Academy cohort was recently offered a permanent role at Mindware and is now part of the Solutions team.”
The Academy project is the brainchild of Philippe Jarre, CEO of Mindware, who believes that in a dynamic, ever-evolving tech industry, the minds of tomorrow need to be equipped to take on all its challenges. He advocates that there is no better way than to invest and train students in real world scenarios with practical experience that gives them the tools they need to be able to make a positive impact in the industry.
When the Academy project launched in February, Philippe Jarre talked about his hopes for the initiative: “We are excited to launch Mindware Academy and provide opportunities for the next generation of talent to learn and grow with our company. We believe this program will be beneficial for both, the interns as well as our organization, and we look forward to seeing the impact it will have. There is a skills gap in the region and this program aims to bridge that gap by providing young talent with the opportunity to gain valuable hands-on experience.”
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 5,000 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, and storage. As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers.
MDS Site & Power achieves ISO Certifications as part of its commitment to sustainability
MDS Site & Power has been awarded ISO Certifications in Greenhouse Gases, Sustainable Procurement, and Environmental, Social and Governance Management Framework for ESG – Sustainability. The certificates were handed over on October 18 at GITEX Global 2023 in the Midis Group’s Majlis VIP lounge.
MDS Site & Power now satisfies the requirements for ESG – Sustainability Certification by obtaining Greenhouse Gases and Sustainable Procurement in addition to the company’s current Business Continuity Management System.
“We are, and will continue to be, driven to making sure that Environmental, Social, and Governance factors are given top priority to lower risks, enhance public perception, and improve the overall health of our environment and society” said Ghassan Abdel Rahman, Group Managing Partner, MDS Site & Power. “ESG – Sustainability shall be embraced and upheld by MDS as both a mission and a vital component of our culture.”
As a company, MDS Site & Power is committed to monitoring and disclosing information on the environmental effects of all parts of the business, including waste management, carbon emissions, and resource usage. Social factors assess the way MDS Site & Power manages diversity and inclusion, how it engages with the community, and how it treats its employees. At the core of the Governance elements scrutinized during the process are the company’s transparency, the makeup of the board, and leadership practice.
The three certificates presented to Site & Power management on October 18. Photo credit: MDS Site & Power
Dedication to environmental preservation is demonstrated by MDS Site & Power through the tracking and measurement of its greenhouse gas emissions. To guarantee that even as technology and innovation advance, the company remains focused on carrying out its obligations while contributing to the transformation necessary to reach the nation’s objective of Net Zero by 2050.
By implementing sustainable procurement practices, the company can achieve several benefits. These include reducing environmental footprint while enhancing Site & Power’s reputation as a socially responsible entity, mitigating supply chain risks, and fostering innovation in sustainable products and services. Additionally, sustainable procurement contributes to the company’s achievement of broader sustainability goals and the transition to a more sustainable and equitable economy.
Looked at as a whole, ESG certification provides a framework for evaluating MDS Site & Power’s sustainability and ethical practices, which are critical to the company’s long-term financial success and positive effects on the environment and society.
Accompanied by a solid team and strong management direction, Site & Power Group provides turn-key Modular Data Center solutions, power and cooling enhancement projects, and many other complementary solutions. The Group achieves high standards of sustainability and excellence by obtaining and maintaining different ISO certificates in Quality, Health and Safety, Environmental, and Business Continuity Management. Site & Power Group UAE strives to maintain the highest level of excellence with its strategic customers, building on its existing partnerships with its eco-system partners.
iSTYLE opens two Apple Premium Partner stores in UAE at Deira City Centre, Dubai and City Centre Al Zahia, Sharjah
Dubai, UAE, October 15, 2023 – Following the resounding success of iSTYLE’s first Apple Premium Partner store in Dubai Marina Mall, iSTYLE has just opened two more Apple Premium Partner (APP) stores – one at Deira City Centre in Dubai and the other at City Centre Al Zahia in Sharjah.
At City Centre Al Zahia, the new store was visited by popular Emirati lifestyle influencer, Taim Al Falasi, who has an amazing 4.7M followers. Taim came to the store, met the iSTYLE team, created a reel and posted it on Instagram. There were also professional dancers and a flash mob at Al Zahia, as well as a talented saxophonist, Yavor, playing popular Arabic music live around the store. Expert digital artist ma_eera was making live caricatures on the iPAD for Apple fans, too.
Hundreds of people enjoyed the opening event atmosphere inside and outside the new iSTYLE APP store at City Centre Al Zahia. A flash mob by professional dancers kept everyone entertained. Photo credit: iSTYLE
The new outlets follow the global concept of Apple Premium Partner stores, making them the perfect destination to shop the entire ecosystem of Apple products and accessories in a spacious and welcoming environment. The stores’ professional teams speak multiple languages to give customers the most personalized service.
The iSTYLE event MC (right) kept Apple fans enthralled and entertained. Photo credit: iSTYLE
“Our Apple Premium Partner stores will take the customer experience to the next level for all visitors across the two Emirates. We cater to the needs of all types of customers, including business enterprises and invite everyone to visit our new stores to enjoy the complete Apple product ecosystem and the full range of accessories and services” said Nicolas Daher, General Manager – Retail at Midis Group.
Established in 2005, iSTYLE has 13 Apple Premium Reseller stores and will now have three new Apple Premium Partner stores, two in Dubai and one in Sharjah, taking the total count to 16 stores across the UAE.
“Look for our new stores with the distinct new design where you can feel excellence in every detail and finish. Opening of the two stores gives residents and visitors easy access to experience the latest Apple products, exclusive workshops, group demo sessions and an Authorised Apple Service Centre. Our professional iSTYLE team will be delighted to introduce all the features and benefits of the Apple products and services and help you to integrate Apple into your lifestyle” said Julia Manzyuk, Retail Manager, iSTYLE UAE.
iSTYLE management team and their invited guests at the opening of the APP at City Centre Al Zahia. Photo credit: iSTYLE
Earlier in May 2023, the first iSTYLE APP store opened at Dubai Marina Mall with celebrities, celebrations and entertainment for Apple fans. Global Instagram influencer Liubava Rose joined the iSTYLE team to cut the ribbon and officially open the new store.
More information about the new Apple Premium Partner stores in Dubai and Sharjah can be found on the official website: https://istyle.ae/
The iSTYLE team get together at the opening of the APP store in Deira City Centre. Photo credit: iSTYLE
iSTYLE Apple Premium Partner runs more than 85 dedicated Apple points of sale in 13 countries from Central and Eastern Europe to the Middle East and North Africa. iSTYLE is part of the Midis Group, which has over 50 years of experience representing the leading global technology vendors in the Middle East, Europe, and Africa.
iSTYLE Masaryčka opens in Czech Republic combining high-end shopping experience with iconic design from Zaha Hadid Architects
iSTYLE has just opened its fifth APP store in the Czech Republic, its tenth in the CEE, in the striking new Masaryčka building which has grown out of a brownfield site near Prague’s Masaryk railway station. The design of the store – to the highest Apple Premium Partner (APP) standard – took more than a year and resulted from close cooperation between iSTYLE, the world-famous ZHA architectural studio and Penta Real Estate.
Vit Goluch (far left), General Manager of iSTYLE in the Czech Republic, and iSTYLE guests get ready to cut the tape and open the new APP store. iSTYLE now has 10 Apple Premium Partner stores across the CEE region – a major achievement. Photo credit: iSTYLE
“It is pleasant to watch how, after years of preparation, the building gradually comes to life and begins to fulfill its purpose. The space where the new store is located is the dominant facade of the building towards the square and its character naturally connects the interior of the building, its facade and the adjoining public space. I think that iSTYLE’s philosophy fits into the whole concept appropriately, because it honors the marriage of advanced technology and art” describes Jakub Klaška, an architect from the Zaha Hadid Architects studio in charge of the entire Masarycka project.
He added: “The store is located right on the spot where the horizontal layering of the side facades culminates in a keel that touches the new square and graduates into a sculptural facade.”
The new APP is a stand-out building in the street and attracts shoppers straight through the door as a result. Photo credit: iSTYLE
This is only the second iSTYLE store located outside the premises of a shopping center and is particularly accessible directly from Zulice. Until now, the only such store in Prague was the adjacent Revoluční store, which opened 17 years ago. Thanks to its strategic location near a busy transport hub, the store has the potential to reach not only Czech customers but also foreign tourists.
“The architectural concept of the Masaryčka complex is truly unique, and we are glad that we were given the opportunity to open the fifth high-standard Apple Premium Partner store right here. I believe that thanks to the location in the center of Prague and the planned expressway to the airport, it will become a popular shopping place for customers from the Czech Republic and abroad” describes Vít Goluch, General Manager of iSTYLE in the Czech Republic.
Apple Premium Partner stores everywhere make use of precise Apple design guidelines, even down to the specification of materials and display units used. Photo credit: iSTYLE
With its overall concept, equipment and shopping experience, the new store aims to satisfy even the most demanding customers, and takes the experience of shopping for Apple devices and accessories to the highest level available to customers in the Czech Republic. On an area of 224 m2, a shop with an iconic design awaits customers, where the majority of the area is dedicated to the Apple showroom for products testing, including a rich selection of accessories.
Typically, an ISTYLE APP store will have workshops like this one to help Apple fans learn to make the most of the devices. Photo credit: iSTYLE
Trained staff and express authorized service are available directly at the point of sale. In addition, corporate clients can use the B2B corner, focused mainly on the needs of small and medium-sized companies, where iSTYLE specialists are ready to help customers not only with purchasing, but also with financing as well as the overall implementation of equipment into company operations.
The new store is the 12th branch of iSTYLE in the Czech Republic. iSTYLE thus continues its growth and follows on from the recent opening of a store in the strategically located OC Šestka, the opening of which brings iSTYLE closer to residents of the western part of Prague and visitors to Prague Airport. At the same time, the company is gradually renovating existing stores to the highest APP standard.
The iSTYLE team and guests relax at the grand opening of the Masaryčka store. Photo credit: iSTYLE
iSTYLE, part of the Midis group, is the largest network of Apple Premium Partner retail stores in nine countries of Central and Eastern Europe. It currently has over 130 stores, of which more than 60 are in the Central and Eastern Europe region and 30 in the Middle East. The network of the Spanish sister company K-Tuin consists of another 35 stores.
Mindware Announces Strategic Partnership with Splunk to Drive Digital Resilience in Middle East and Africa
DUBAI, UAE, November 1, 2023 – Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, has announced its new strategic partnership with Splunk Inc., the cybersecurity and observability leader. This collaboration marks an exciting milestone for both companies and reinforces Mindware’s commitment to delivering cutting-edge technology solutions to its customers across the MEA region.
Mindware will offer a comprehensive range of Splunk products and services, including the Splunk Enterprise Platform, Splunk Cloud Platform, and Splunk IT Service Intelligence (ITSI). Mindware’s extensive network and deep market expertise will help expand Splunk’s footprint and empower organizations to build a safer and more resilient digital world.
Mr. Nicholas Argyrides, Vice President – Gulf at Mindware, commented: “The decision to enter into this strategic partnership is driven by the shared vision of both Mindware and Splunk to empower organizations with advanced data analytics capabilities. Mindware’s strong presence and trusted relationships in the region complement Splunk’s industry-leading technology. We believe that the vendor’s comprehensive platform, coupled with our deep market knowledge and commitment to customer success, will provide regional organizations with the tools needed to keep digital systems secure and reliable.”
“The partnership benefits both Splunk and Mindware in terms of market expansion, portfolio enhancement, and the ability to address the evolving needs of businesses effectively. It’s a mutually beneficial arrangement that leverages each company’s strengths and resources,” Nicholas Argyrides continued.
Mindware’s extensive network of partners, resellers, and system integrators will benefit from this partnership by gaining access to Splunk’s industry-leading solutions as well as specialized training and support. These advantages will enhance their ability to deliver data-driven solutions to their customers, stay competitive, and enhance their overall business performance.
The immense potential of Splunk in the region is due to the increasing importance of observability and cybersecurity in today’s age of digital transformation. The company’s solutions, including comprehensive data analysis, real-time monitoring, cross-platform compatibility, security and compliance, machine learning and AI integration, align perfectly with the region’s growing need for actionable insights and threat detection capabilities.
“With a commitment to excellence, Mindware is well-positioned to deliver unparalleled support and services for Splunk’s innovative solutions, empowering organizations to accelerate digital transformation. Our shared goal is to support the growth and success of businesses in the Middle East, and we look forward to a fruitful collaboration,” concluded Mr. Ahmed El Saadi, AVP Middle East at Splunk.
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 5,000 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, and storage.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers.
Hewlett Packard Enterprise operated by Selectium sponsor Safaricom’s Decode 2.0 event in Nairobi
Hewlett Packard Enterprise operated by Selectium sponsored and organised a panel discussion at the exciting two day Decode 2.0 Summit on October 11 and 12 in Nairobi and online across the world. Safaricom – the leading telco in Kenya and much of Africa – hosted the second edition of Decode under the theme of “Igniting Africa’s Digital Renaissance.”
The two-day forum, also billed as the Safaricom Engineering Summit, was attended in-person by over 800 industry stakeholders and thousands of others online. Held at Sarit Expo Centre in Sarit Centre Mall at Westlands, Nairobi Kenya, the summit included Safaricom campus tours, hackathons, and also co-incided with Innovation Weeks across the Kenyan nation.
Amritpal Singh Rajbans, Services Business Manager, Selectium, speaks during the CIO Forum panel on ‘Resilient Tomorrow – Building an Antifragile Digital Ecosystem for Business.’ Photo credit: Hewlett Packard Enterprise operated by Selectium
“This event, aptly named Safaricom Decode 2.0, is not just a conference but a dynamic platform that empowers Safaricom engineers to showcase their technical prowess and connect with the broader tech community” said Peter Ndegwa, CEO of Safaricom.
“It is a testament to our commitment to being the Tech Partner of choice for Digital and Creatives. Kenya is a youthful country with immense opportunities. By combining the power of tech and purpose, we intend to tap into the ability and skill set of the youth, supporting them to take full advantage of the digital space and gain immensely from it” added Peter Ndegwa.
Seen on the Summit livestream, Vishalan Moodley, Head of Pre-Sales EE, SSA TIBCO CSG Emerging Markets, speaks during the panel titled ‘Fast-Tracking Inclusive Public Infrastructure through Citizen-Centric Design. Photo credit: Hewlett Packard Enterprise operated by Selectium
As well as supporting Decode 2.0 with their generous sponsorship, Hewlett Packard Enterprise operated by Selectium were responsible for contributing to three panel discussions: Amritpal Singh Rajbans, Services Business Manager for Selectium, was part of the CIO Forum panel on ‘Resilient Tomorrow – Building an Antifragile Digital Ecosystem for Business.’
Roy Kimathi, Technical Consultant, OpenText, presents during a panel discussion at Decode 2.0. Photo credit: Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium also invited their own regional partners to contribute to panels, and so Vishalan Moodley, Head of Pre-Sales EE, SSA TIBCO CSG Emerging Markets, took part in the Digital Revolution Panel, entitled ‘Fast-Tracking Inclusive Public Infrastructure through Citizen-Centric Design. Also taking part was Roy Kimathi, Technical Consultant, OpenText, who contributed to the ‘Cloudscape Utopia Panel: Reimagining Enterprise Futures Through Cloud-Infused Visions.’
Selectium colleagues gather during the Decode Summit. Photo credit: Hewlett Packard Enterprise operated by Selectium
About Hewlett Packard Enterprise operated by Selectium
Hewlett Packard Enterprise operated by Selectium is the Master Area Partner for Hewlett Packard Enterprise, a global edge-to-cloud company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of re-imagining the future and innovating to advance the way people live and work, HPE delivers unique, open, and intelligent technology solutions as a service. With offerings spanning Cloud Services, Compute, High Performance Computing and AI, Intelligent Edge, Software, and Storage, HPE provides a consistent experience across all clouds and edges, helping customers develop new business models, engage in new ways, and increase operational performance. For more information, visit HPE.com
George Odula, Country Lead Kenya, Selectium (left) and colleagues at Decode 2.0. Photo credit: Hewlett Packard Enterprise operated by Selectium
Vertiv and MDS SI Group extend their Distribution Partnership in the Middle East and Levant region
Dubai, UAE October 24, 2023 – Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, today announced the extension of its five-year strategic collaboration agreement with MDS SI Group.
“This renewal underscores the strong collaboration that both organizations have cultivated in the Middle East and Levant region over the past three decades, consistently advancing technology solutions, offering top-tier products and exceptional on-the-ground support,” commented Karsten Winther, president for Vertiv in Europe, Middle East and Africa. “As we navigate the dynamic digital landscape, we look forward to continuing our journey together towards delivering innovative solutions that cater to the ever-evolving needs of businesses across the region.”
“We are very pleased to extend our strategic partnership with Vertiv. As the Middle East takes center stage to be the next global data center hub, companies and industries of all sizes are actively increasing investments in the region. Vertiv, a global provider of critical digital infrastructure solutions provides an extensive array of programs and services to cater to the essential infrastructure requirements. This will empower data center operators to enhance their operations, fostering greater value with more energy efficient operations,” commented Sami Abi Esber, President – MDS SI Group.
“The extension of our partnership with MDS SI Group will further solidify our strong ties in the region,” said Tassos Peppas, Vertiv’s regional director for Middle East, Turkey and Central Asia. “Together we will provide cutting-edge technology solutions to customers across diverse industries to ensure the demand for data management is consistently met with the highest standards, especially in the area of critical IT infrastructure.” he added.
In addition to providing the best-in-class products and solutions across the region, Vertiv and MDS SI group remain committed to customer engagement through events and trainings, supporting the adoption of latest technologies across the region. This agreement will enable customers to access industry-leading solutions during a time when digitalization, 5G, Artificial Intelligence (AI) and other trends are driving growth from hyperscale data centers to the network edge.
About Vertiv
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.
About MDS SI Group
MDS System Integration Group is the System Integration arm of the Midis Group. Having been in the market for more than five decades, MDS SI Group has extensive experience in delivering the most innovative technologies and empowering enterprises across the Middle East. MDS SI has been ranked #1 by IDC in terms of IT Services revenues across several countries in the GCC. Comprising 60+ companies present in13 countries and 20 major cities, the Group has a footprint of 5000+ customers with a team strength of 2,600+ professionals.
MDS SI Group focuses on the following key technologies /solutions – Digital transformation (Cloud, AI, Data Management, Automation, Analytics etc.), Managed Services, Cybersecurity, Business solutions, Professional Services, End User Computing, Mobility & Communications, Enterprise Infrastructure, Technical Services (Maintenance, outsourcing and call center), Data Centre Infrastructure Solutions, Power and Renewable Energy Solutions, Critical Facilities Services, Mobile & containerized data centers and manufacturing of Telecom Shelters. For more information about the MDS System Integration Group, visit https://mdssigroup.com/.
Dubai Government Workshop signs cooperation agreement with eSolutions at GITEX Global 2023
Dubai, October 16, 2023 –Dubai Government Workshop has entered into a cooperation agreement with eSolutions, which is aimed at establishing mechanisms for efficient fleet maintenance and operations management. Under the agreement, the Integrated Fleet Management system on the IBM Maximo Application Suite will be utilised in the Workshop, incorporating its new features that support the operations of the Workshop.
H.E. Fahad Ahmed Al-Raeesi, Executive Director of DGW, along with Gaby Matar, Group Managing Partner of eSolutions, and a number of officials from both sides were present during the signing ceremony, which was held on the Dubai Digital Platform at Sheikh Saeed Hall.
The terms of the agreement stipulate that eSolutions will provide the innovative system which will enable Dubai Government Workshop to have complete control of assets data, proactively manage it according to asset life cycle management standards, utilise a streamlined and centralised approach for operations, and promote paperless processes in line with Dubai’s paperless strategy. The new system further helps mitigate manual errors by end-to-end automation, seamless integration with other systems, preparing accurate and insightful reports/dashboards that support improved operational efficiency, facilitating asset tracking and control, and reducing equipment downtime.
H.E. Fahad Al-Raeesi said: “As part of our efforts to expand and manage our operations effectively and in accordance with highest international standards, we intend to boost the Workshop operations utilising a sophisticated fleet management system through the Memorandum of Understanding with eSolutions. The IBM Maximo Application Suite system helps streamline operations, reduce risk of human mistakes, and set new standards for quality. We are delighted to work with eSolutions on this project, and we intend to grow our partnership in the future to provide the best services, develop cutting-edge solutions, and improve customer satisfaction.”
Gaby Matar, Group Managing Partner of eSolutions, said: “We are honoured by the Dubai Government Workshop’s trust in our advanced fleet management system and look forward to working with them to refine operating procedures and boost workshop productivity. This collaboration reflects our shared aim of delivering innovative technologies and solutions while enhancing the effectiveness and reliability of services.”
With operations spanning across the Middle East, eSolutions was established in 1996 and since then has managed to make a name for itself as being the region’s leading provider for cost-effective strategic asset and service management solutions. Counted among the top asset management companies in UAE, eSolutions are the only platinum IBM partners (the highest level of accreditation available) in North Africa and the Middle East, and it offers solutions as well as technologies that facilitate the transformation of your enterprise.
Midis Group is exclusive sponsor of the Majlis VIP Lounge at GITEX GLOBAL 2023
Midis Group is the exclusive sponsor of the Majlis VIP Lounge at GITEX GLOBAL Technology Week 2023 – the region’s largest Information Technology event of the year – at the Dubai World Trade Centre from October 16 to 20. New for 2023, there’s a second venue with parallel event, Expand North Star, at Dubai Harbour.
For the past 14 years, Midis Group’s presence at GITEX GLOBAL 2023 at Dubai World Trade Centre has highlighted the Group’s unique capabilities and standing in the marketplace – 2023 has been an important year for the Midis Group, with major partnerships announced and continued success for our affiliates.
Visitors to the friendly surroundings of the Majlis VIP Lounge can hear about the Group’s continuing success from Midis Group executives and senior management, who will be present to network with global tech leaders and regional partners.
According to the conference website, GITEX GLOBAL brings together the world’s most innovative enterprises and best minds to elevate business, economy, society and culture. 2023 marks ‘The Year to Imagine AI in Everything,’ supercharging the epic global race for AI supremacy by revealing unmissable prophecies and expert perspectives about its impact.
For 2023 there are ten distinctly different shows taking place across the two venues. As well as the new Expand North Star, other expos include the CTO World Congress, GITEX Impact, Future Urbanism, GITEX Cyber Valley and Global Devslam.
Mindware becomes an NVIDIA VAD to drive accelerated computing and digital transformation in MEA region
DUBAI, UAE, October 5, 2023 – Mindware, a leading value-added distributor (VAD) in the Middle East and Africa (MEA), announced today that it will promote and distribute NVIDIA’s leading technology solutions in the AI and digital twins sectors, which are transforming some of the world’s largest industries and significantly influencing society.
Speaking about the milestone, Philippe Jarre, Mindware Group President, commented: “As we become an NVIDIA value-added distributor, we are truly excited about the opportunities it presents for both our company and our valued customers across the Middle East and Africa. NVIDIA’s innovative solutions not only complement, but also enrich our portfolio. Its leading technologies align seamlessly with our commitment to delivering innovative solutions. By providing these offerings, we eagerly anticipate the advancement of the technological landscape in the region.”
NVIDIA technologies will help empower organizations in the Middle East and Africa to accelerate their digital transformation, enhance productivity, and gain a competitive edge in today’s data-driven world. NVIDIA’s advancements in AI, high-performance computing, graphics, and simulation make it an attractive choice for customers seeking to harness the power of cutting-edge technology for their business needs.
Mindware is committed to serving its customers with NVIDIA AI software and accelerated computing. Among the NVIDIA products it plans to offer are NVIDIA DGX systems for enterprise AI infrastructure at scale; NVIDIA AI Enterprise software for secure, stable, and supported production AI; and NVIDIA Networking for the extreme bandwidth and low-latency performance required by modern, high-performance AI and enterprise workloads.
The distributor’s strategy to facilitate NVIDIA’s market penetration involves growing its partners network and helping channel partners access a diverse range of companies, including mid-sized enterprises, across various industry sectors.
“AI is helping businesses solve complex problems, improve customer engagement, and foster innovation,” said Geoff Fancher, Vice President of worldwide distribution at NVIDIA. “Mindware’s established distribution channel and expertise in serving local customers will help enterprises advance their businesses with NVIDIA AI software and accelerated computing to drive innovation and savings.”
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 5,000 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, and storage.
As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers.
MAGNOOS and SER enhanced partnership brings AI-powered Intelligent Content Automation to Middle East businesses
Dubai, United Arab Emirates, September 27 – SER, the leading vendor of intelligent content automation solutions, and MAGNOOS, a software value-added reseller and implementation leader in the Middle East, announce an enhanced partnership after a successful year of working together.
As a leading VAR and technology implementation company, MAGNOOS, part of the Midis Group, has deep experience and expertise in data management and analytics, service management and automation software solutions. The company operates in the Middle East and Africa region and enables large private and public organizations to implement state-of-the-art technologies and drive digital transformation initiatives.
“This collaboration marks a significant milestone for both our organizations, and I couldn’t be more enthusiastic about the opportunities it presents” said Michael Halas, Managing Partner of MAGNOOS. “At MAGNOOS, we have always been dedicated to delivering cutting-edge technology solutions that empower businesses to thrive in today’s digital landscape. Partnering with SER Group, a renowned leader in Intelligent Content Automation, is a perfect match. Together, we are poised to provide our clients with even more comprehensive and innovative solutions that will drive efficiency, productivity, and success.”
“We have seen demand for AI-powered solutions absolutely skyrocket in the Middle East and Africa region” comments Dr. John Bates, CEO of SER. He continues, “With such a strong truly value-adding reseller and implementation leader like MAGNOOS by our side, we are empowering businesses to successfully use AI and automation in daily operations – and thereby improve speed, efficiency, agility and decision-making.”
Nabil Ben Abdallah, VP Sales International at SER, adds: “We are thrilled to build on our successful and very promising partnership with MAGNOOS, which will enable us to serve customers in the Gulf States even better with cutting-edge, AI-powered ECM and DMS solutions. Leveraging our market-leading platform and MAGNOOS’ deep regional expertise and implementation experience in large enterprise projects, we will offer even greater value.”
SER is a leader and pioneer of the enterprise content management (ECM) and content services market. SER’s AI-powered Doxis Intelligent Content Automation platform and its solution suites for business-critical processes automate content understanding across enterprise ecosystems. Acclaimed by market analysts, SER’s cutting-edge solutions make daily work easier for more than five million users. With over 35 years of experience, SER’s dedicated team works from 22 locations around the globe.
MAGNOOS, part of Midis Group, is a leading Software Value Added Reseller and Technology Implementation company with expertise in the Data Management & Analytics, Service Management and Automation software solutions industry. The company operates in the Middle East and Africa region and enables large private and public organizations to implement state-of-the-art technologies and adopt best business practices that help them conceive innovative business ideas and incorporate them into corporate strategies. MAGNOOS is a “one-stop shop” of the world’s leading Data Management and Analytics, Business Intelligence, Big Data, Digital Service Management, Digital Business Automation and Robotic Process Automation Technology Vendors and Partners.
iSTYLE acquires MiStore Oman network of Apple Authorised Reseller retail stores
Dubai, UAE, September 26 – iSTYLE, part of the Midis Group, has announced the acquisition of the MiStore Oman network. There are seven retail sites in total in Oman, with five stores in Muscat, the capital, one in Sohar and one in Salalah, famous for the Khareef season for gulf tourism.
“iSTYLE is very excited to expand its presence in the Gulf with the new acquisition of MiStore Oman. With this, the fourteenth country joining our broad network of shops around the globe, iSTYLE aims to bring to the Omani market the expertise our teams have been gathering for over 18 years and to enhance the Apple experience in the current locations” said Nicolas Daher, General Manager – Retail at Midis Group.
“iSTYLE Oman promises to enhance the experience for eager Apple fans and to really boost the customer experience through educational workshops, seminars, value added services, the best range of accessories and the support of Apple Certified Sales experts” added Nicolas.
MiStore has roots in Oman hi-tech retailing going back to 2011. Here we see the opening of MiStore Qurum City Center site in that year. Photo credit: MiStore
iSTYLE plans to develop the network including, in the first instance, building the B2B offer in stores. “We are proud to say the transition happened on May 30, and as of June 1, the shops and B2B offers were up and running thanks to the amazing efforts of the team in Oman and in the UAE” explained Nicolas.
iSTYLE Apple Premium Partner runs more than 85 dedicated Apple points of sale in 13 countries (Central and Eastern Europe, Middle East, and Africa). iSTYLE is part of the Midis Group, which has over 50 years of experience representing the leading global technology vendors in the Middle East, Europe, and Africa.
Apcom CE, the leading distributor of consumer electronics in CEE, partners with Arlo, the top innovative home security provider in Europe
Budapest, Hungary, September 15 – Apcom CE, one of the leading distributors of consumer electronics and ICT products in central and eastern Europe, has signed an agreement to distribute the top-ranked security camera brand in Europe, from innovative home security solution provider, Arlo.
A variety of Arlo products, including the Pro 5 Outdoor Security Camera and Pro 3 Floodlight Camera, are covered by the signed agreement for distribution to consumer markets in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kosovo, Latvia, Lithuania, Macedonia, Montenegro, Romania, Serbia, Slovakia, and Slovenia. iSTYLE EU, a chain of Apple Premium resellers, will be one of the main partners.
Arlo is chiefly known for its wide range of premium home security cameras, video doorbells and floodlights. Arlo’s cameras feature industry leading video and sound quality with up to 4K video capture that lets users zoom in on important details up to 12x. Being wire free, an Arlo home security camera system is easy to install and can be set up in less than 15 minutes. Accessed via the highly rated Arlo Secure app, users can check on their property at any time, from anywhere.
“We are delighted to announce our partnership with Arlo, which will allow us to distribute and provide support for their state-of-the-art home security systems. Additionally, we will also be embracing their unique subscription-based business model. With our strong presence in the CEE region, Apcom is ideally positioned to distribute such exceptional products. This partnership perfectly complements our existing consumer electronics brands portfolio. We sincerely appreciate the confidence that the Arlo team has shown in Apcom and are eagerly looking forward to introducing Arlo’s cutting-edge solutions into a variety of untapped markets in central and eastern Europe” said Michal Hrstka, the APCOM 3PP regional manager.
“Arlo has proven to be one of the leading brands in home security in western Europe and we are delighted to be able to offer our products and services to even more customers, across more countries in CEE, giving customers state of the art technology to keep their loved ones and property safe and secure, all day long” said Matt Rumsey, Head of Distribution for Arlo in Europe.
Arlo, part of Europe’s number one security alarm provider, Verisure, is the award-winning industry leader that is transforming the way people experience premium smart home security. Arlo’s deep expertise in product design, wireless connectivity, cloud infrastructure and cutting-edge AI capabilities focuses on delivering a seamless, smart home experience for Arlo users that is easy to set up and interact with every day. The company’s cloud-based platform provides users with visibility, insight, and a powerful means to help protect and connect in real-time with the people and things that matter most, from any location with a Wi-Fi or a cellular connection. Arlo is also taking data privacy very seriously, using some of the best encryption tools and with cloud services located in Europe. To date, Arlo has launched several categories of award-winning smart connected cameras, software and services, including wire-free smart Wi-Fi and LTE-enabled security cameras, audio and video doorbells, a floodlight, the Arlo App and Arlo Secure, an AI-based subscription service designed to maximize security through personalized notifications.
Apcom Ltd. is a leading distributor in the central and eastern Europe region providing premium-quality consumer electronics and ICT products. Established in 1986 in Hungary, Apcom initially focused on distributing Apple products but soon expanded its reach to cover the CEE region and broadened its offerings to include related brands such as Withings, Fitbit-Google, Eve Home, Satechi, Logitech, and many more. With over 35 years of experience in the CEE market, Apcom offers a wide range of products, including mobile devices, tablets, laptops, PC peripherals, wearable technology, and smart homes. They provide comprehensive support to vendors in promoting their products, offering a diverse array of technical and business support services. Apcom has also developed an integrated collaborative planning, forecasting, and replenishment method with its retail partners to maximize sell-out while minimizing operational cost. Apcom is a member of the Midis Group, a leading technology partner with over 50 years of experience representing global technology vendors in the EMEA region.
Successful Mindware Tunisia Partner Summit attracts attendees from across nation
Taking place at the Four Seasons Hotel in Gammarth, Tunisia, Mindware hosted its annual Tunisia Partner Summit on September 5, bringing together partners from various parts of Africa. The Mindware team was joined by five prominent vendors for the Summit: Cisco, Dell Technologies, Lenovo, Microsoft, and Schneider Electric, each presenting innovative solutions and leading discussions.
Partners and colleagues gathered to exchange thoughts on innovation, collaboration, and excellence. At the summit, Toni Azzi, Vice President for Qatar, Africa & Levant, led the Mindware team, joined by Anis Abdessalem, the Country Manager for Tunisia & Libya.
“From networking to engaging business discussions and enlightening presentations, our Partner Summit in Tunisia this year was a remarkable journey. Thank you to our supporting vendors for your unwavering support and collaborative spirit. Here’s to even more successful collaboration together in the future” added Toni Azzi, rounding off the day’s presentations, discussions and networking.
Partners enjoyed presentations from the five major vendors as well as from Mindware leaders. Photo credit: Mindware
The Summit featured two captivating events for participants. The first event was a half-day technical summit that drew 125 attendees. During this session, each major vendor had a 30-minute segment on stage.
Silmi Khanfir, Cloud & XaaS Director at Mindware, delved into strategies for harnessing the potential of the public cloud in collaboration with Microsoft and Mindware. Cisco’s Skandar Ghattas covered the Cisco Partner Program and its advantages, while Mehdi Medini of Dell Technologies shared valuable insights on the Next-Generation Dell PowerEdge Servers – Generation 16.
Schneider Electric and the Lenovo team also unveiled the latest B2B and B2C launches from this renowned manufacturer. Concluding this informative session, Ilyas Ouaza, Channel Sales Director – Schneider Electric, introduced the latest cutting-edge solutions.
The attendees enjoying a moment together at the end of the Summit proceedings. Photo credit: Mindware
The event culminated in a gala dinner hosted by Mindware for over 100 partners.
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, and part of the Midis Group, takes pride in offering top-quality global brands to over 5,000 partners with legal entities in 13 countries. With a rich history dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions and fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, and storage. As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers.
Mindware expands Lenovo Distribution partnership with TruScale offering
Mindware, a leading value-added distributor (VAD) in the Middle East and Africa, has announced the expansion of its distributorship agreement with Lenovo in the GCC and LEVANT region through the addition of Lenovo TruScale to its solutions portfolio. With this new signing, Mindware will extend its Cloud portfolio with private Cloud solutions.
The two companies started their business relationship in 2013, when Mindware was appointed distributor for Lenovo laptops. The partnership was then extended to include Lenovo servers in 2020. The recent signing of TruScale is an indication of the successful collaboration that the companies have shared over the years and a commitment to continue to supply the market with world leading products and solutions.
There is an increasing demand today in the market for OPEX models and charging IT based on consumption while obeying the organization’s data security policies and regulations. With the Lenovo TruScale offering, Mindware partners will be able to give their customers the flexibility to migrate, build, and optimize apps across hybrid and multi-cloud environments, leveraging best-in-breed technologies while meeting regulatory requirements.
Delivered through the Mindware Cloud practice, TruScale will provide customers with a flexible Cloud experience with the security and control of an on-premise solution. They can provision the services they require for a seamless, responsive, and reliable hybrid Cloud operation, making it easy to align costs with business growth.
Elaborating about the partnership, Philippe Jarre, Mindware Group President, commented: “Mindware’s Cloud strategy focuses on promoting private and hybrid Cloud offerings to provide partners and clients with the flexibility to deploy workloads on-premise while benefiting from Cloud-based billing. Lenovo TruScale, an on-premise IaaS offering, fits perfectly into this area. We strongly believe that the combination of Lenovo and Mindware in the region is a unique opportunity for both organizations to meet client demand for hybrid Cloud solutions and achieve collective successes and market share growth. One of our key strategic imperatives is to be the ‘Cloud Distributor of Choice’ and offer our partners aggregated Cloud solutions from different vendors and financial services. Extending the business relationship with Lenovo based on the TruScale offering will add value to both companies, as we are going to leverage our large reseller and system integrator networks to develop a Lenovo TruScale channel ecosystem.”
Alaa Bawab, General Manager, Lenovo Infrastructure Group META, said, “We are thrilled to announce our partnership with Mindware to bring Lenovo Truscale to the Middle East and Levant region. This collaboration marks a significant milestone in our commitment to empowering businesses with flexible and innovative technology solutions. Through TruScale, we aim to revolutionize the way organizations approach their IT infrastructure by offering a consumption-based model that aligns with their evolving needs. Mindware’s extensive expertise and strong presence in the region make them an ideal partner to deliver TruScale’s benefits to customers, providing them with cost efficiency, scalability, simplified management, and enhanced agility. Together, we look forward to enabling organizations to unleash their full potential, drive digital transformation, and achieve unparalleled success in today’s dynamic business landscape.”
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering top-quality global brands to over 5,000 partners with legal entities in 13 countries. Part of the Midis Group, with a rich history dating back to 1991, and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions and fostering digital transformation.
Mindware’s comprehensive offering encompasses a selection of leading brands in infrastructure, networking, security, and storage. As part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Supported by strategically positioned logistic centres in key locations, Mindware ensures seamless distribution across all channels, efficiently catering to the needs of its esteemed partners and customers.
