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Apcom partners with One, the leading Telco in Montenegro, to launch Apple Watch

Successful marketing product launch included campaigns on TV, digital and POS channels

May 12, 2022
window display in hi-tech shop
The partnership between Apcom and One is bringing the full range of Apple products to Montenegro. Photo credit - One

Apcom the major Apple Authorized Distributor in Eastern Europe, recently partnered with One, a market-leading telco company in Montenegro, to introduce the Apple Watch to the market.

Representatives of One, which is part of the Hungarian 4iG group, announced the long-awaited device via a national marketing campaign to support the start of sales. With TV, digital and POS communication channels, the launch campaign resulted with many iPhone customers extending their user experience to Apple Watch.

still from a TV item about Apple Watch in Montenegro. Photo credit - One
The successful media campaign by One boosted awareness – and sales as well. Photo credit – One

The successful launch is just one part of the continuing partnership between Apcom and One to develop new projects and products that will complete Apple’s portfolio within the One network.

“Partnership with One has once again proved that we can achieve any goal with the right support and mutual understanding and that we are moving at an even stronger pace towards future challenges and successes” said Nastja Šimunić, Senior Regional Carrier Account Executive for Apcom in Adriatic.

More about One

One is a brand recently introduced in Montenegro and is the market leader mobile operator in the country. In 2020 and 2021 the company won the “BEST IN TEST” award for its independent and comparative measurement of the quality of mobile networks in Montenegro, conducted by UMLAUT. One became the best mobile operator in terms of overall performance and mobile internet coverage.

More about Apcom

Apcom is an Apple Authorized Distributor in Hungary, Czech Republic, Slovakia, Romania, Bulgaria, Slovenia, Croatia, Serbia, North Macedonia, Montenegro, Albania and Kosovo.

 

 

 

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