Mindware win twice at Lenovo Gulf Channel Awards 2021
Two significant awards given to the UAE-based group
Mindware was successful twice at the Lenovo Gulf Channel Awards FY20-21, winning PCSD Commercial Distributor of the Year for both UAE and the Gulf.
The Awards were held virtually on July 7 for the second year. The event serves as a continuation of Lenovo’s channel drive initiative, which the company uses to interact with customers solely via their partner network. Lenovo developed the approach to ensuring its diverse product portfolio reaches audiences at speed and scale.
More about Mindware
As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware’s extensive portfolio includes top-class global brands reaching out to over 4,000 partners. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security, and storage leading brands.
As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than three decades.