iSTYLE Hungary opens its third Monobrand Apple Authorised Reseller store in Eastern Europe
iSTYLE is a pioneer of the Monobrand AAR store format
iSTYLE Hungary, part of the Midis Group, opened its third Apple Authorised Reseller (AAR) store in Europe in Debrecen, Hungary on June 26, 2020. iSTYLE is a pioneer of the Monobrand AAR store format, especially in Central Eastern Europe. The Group had already opened the first two Apple Authorised Reseller stores of this innovative format in Cluj, Romania and Plovdiv, Bulgaria on February 29 this year.
The Monobrand AAR store format is a smaller-footprint Apple concept that perfectly fits the iSTYLE strategy to generate growth in so-called ‘tier three’ cities in the CEE region. Overall, iSTYLE Debrecen is the sixth Point of Sale for iSTYLE Hungary, and the first POS outside of the capital city.
The store fit-out was executed with great quality as the core philosophy, with a sleek 40 m2 showroom size and all essential MacBook, iPad, iPhone and Apple Watch lines displayed to their best advantage.
The opening event was preceded with a targeted communication campaign across the Debrecen area, and as the store opened on June 26, all the important COVID-19 precautions were taken to avoid a rush, and the team were able to the manage the queue of Apple fans diligently.
The opening day saw 450 visitors and above average sales results. Many local customers already knew iSTYLE from Budapest, and also from its online store, and were expecting quality services linked to sales of Apple products and accessories.
“We strive to deliver an incredible shopping experience for our customers in Debrecen; increase their levels of satisfaction and our overall market share for the Apple business, in the East Hungary region,” said Csaba Gyarmati, Regional Manager, CEE, for iSTYLE.
“I would like to give thanks to the project team for doing great work in difficult circumstances to launch this new site. All of them did a great job: Péter Siklósi, Pál Matits, Dániel Polyák, Nóra Juhos, Szilvia Vidák, Árpád Szilágyi, Zoltán Dobos, Adrián Seres, Yetunde Teyinka, Alexandra Petró.”