New iSTYLE Romania store opens its doors in Târgu Mureș, Romania
Very popular public opening was preceded by successful B2B event welcoming local entrepreneurial community
iSTYLE recently announced the opening of their newest iSTYLE store in Romania at Târgu Mureș, located in the vibrant Shopping City retail center. The launch, on November 15, marks an important milestone in the company’s national expansion, as it becomes the 17th iSTYLE store in Romania. The new retail site is situated in a city that brings new opportunities to connect with customers and strengthen the iSTYLE presence across the country.
“The expansion into Târgu Mureș reflects our ongoing commitment to bring premium Apple experiences closer to our customers, wherever they are. Opening our 17th store in Romania is not just about adding a new location — it’s about strengthening our connection with local communities and offering them direct access to the quality and expertise that define the iSTYLE brand. We are excited to welcome the people of Târgu Mureș into our new store and to become a trusted destination for everything Apple” said Dragos Vrinceanu, Country Manager iSTYLE Romania.
Ahead of the grand opening, the iSTYLE Business team hosted a dedicated SMB event for the local entrepreneurial community, creating an opportunity to engage directly with business owners and professionals from Târgu Mureș. During this session, experts from the team showcased the advantages of the Apple ecosystem for productivity, mobility, and business growth, while also presenting flexible financing solutions tailored to companies of all sizes.
The event helped the team build valuable connections and introduce iSTYLE Business as a trusted partner for local organizations seeking to modernize their workflows and elevate their technology capabilities.
As with previous iSTYLE launches, the opening reception was truly remarkable. Hundreds of Apple enthusiasts and loyal iSTYLE customers queued up to celebrate this milestone, creating an energetic and vibrant atmosphere throughout the day. Visitors enjoyed live music, interactive contests, and exclusive giveaways, all designed to transform the launch into a memorable experience. A dedicated MC, an upbeat DJ, and plenty of good vibes kept the crowd engaged and excited, turning the event into a real celebration for the entire community.
The new iSTYLE store offers a full range of customer-focused facilities designed to deliver the complete Apple retail experience. Visitors can explore a modern, open-space layout where they can test and interact hands-on with the latest Apple products — from iPhone and iPad to Mac, Apple Watch, and a wide selection of accessories. The store also includes dedicated area for personalized consultations and experts support.
Customers benefit from assistance provided by an Apple-trained team, ready to offer guidance, recommendations, and configuration support for both personal and business needs. The store provides device setup services, accessories pairing, and professional advice tailored to each user’s workflow — whether they are students, creators, professionals, or entrepreneurs. The Târgu Mureș location also offers a variety of financial services and flexible payment options.
With each new location that opens, iSTYLE continues to solidify its position as the leading regional retailer dedicated to the Apple ecosystem. The Târgu Mureș store follows the same high standards that define all iSTYLE locations. The team is fully trained and certified by Apple, ensuring that every visitor receives expert guidance, personalized recommendations, and professional support tailored to their needs.
iSTYLE, a proud member of the Midis Group, stands as the largest network of Apple Premium retail stores across 15 countries in Central and Eastern Europe, the Middle East, North Africa, and Spain under the K-tuin brand. Since launching its first store in 1999, iSTYLE has grown into a global leader in Apple retail, boasting more than 140 locations in the EMEA.
This includes 67 stores across CEE and 31 in the MENA, offering customers a premium shopping experience with expert guidance and top-tier service. Additionally, its sister company, K-tuin, further strengthens its presence with 46 stores across Spain, ensuring Apple enthusiasts have access to unparalleled service and the latest innovations.